Business Tips

When it comes to New Year’s resolutions, I’m typically very cliché. Like the masses, I always want to, well, “reduce in mass.” But at 22 weeks pregnant, I know weight loss is simply an absurd goal right now. Instead, I’m focusing on growing my brain. (And my baby — obviously.)

Scrolling through my LinkedIn newsfeed, I saw a post titled, “Why You Need an Untouchable Day Every Week.” Sensing it contained advice on work-life balance, I clicked. (For the past two or three years, I’ve found myself working more and more weekends and letting once important things in my life — tennis, friends, etc. —

Earlier this summer, Laura Daluga, AIFD, spoke about cause marketing at the Canadian Florist Business Forum. “People like to help others and they like to support businesses that do the same,” she told the crowd. The heart wrenching photos and stories from Texas speak to millions of people — likely including you and your customers.

If you want to have a more profitable shop, prepare to get a little introspective. “You have to chart your course,” said Derrick Myers, CPA, CFP, PFCI, during the annual Canadian Florist Business Forum Monday, May 29. “What do you want to be and how are you going to achieve it?”

With one month to go, you’re no doubt in full-on Valentine’s Day mode. Your customers, though, are still coming down from the Thanksgiving/Christmas/Hannukah/New Year’s high. Their inboxes and social media feeds have been bombarded with sales messages for the various holidays. Hit them with a hard sell now (save the occasional email offering a discount

More than 90 million people made New Year’s resolutions last week and statistics suggest that only 8 percent (!) will adhere to them. Whether you vowed to log more miles on the treadmill or consistently update your blog, your dreams can become reality if you approach them logistically. After all, a goal without a plan is called

“You might not remember me…” Raise your hand if you’ve ever started an email with this — let’s be brutally honest — LAME and passive phrase. (Oh. So. Many. Times. UGH.) Did you hear back from the person you hoped to connect with? I sure didn’t. The holiday season is in full force and, with it, parties

By now, you surely know that the goal of social media marketing is traffic. The more likes, comments, tags and shares you get, the better your brand’s visibility. You show up in more customers’ newsfeeds, which leads to even more traffic. “That creates a storm of Google-goodness and that gets you gets you ranked higher in

Thanksgiving, traditionally, is celebrated with family. But the sentiment of the holiday—gratitude—should not be reserved just for your flesh and blood, but spread around as much as possible. With only five weeks remaining in 2016, it’s a fine time to get introspective. Who has had your back this year? Who’s introduced you to new ideas and opportunities?

With the holiday season only about a month away, it’s a fine time to assess your staff’s manners and make necessary tweaks before the onslaught of customers arrives. To start, why not evaluate some of the biggest brands and try to mimic their strengths?