Florists

Stress Awareness Month Provides Easy Marketing Pitch

Earlier this month, federal prosecutors charged dozens of wealthy parents, including prominent figures in law, business and Hollywood, with bribing college coaches and testing administrators to help get their children admitted to elite colleges. The scandal introduced the wider world to some truly brazen examples of corruption, such as doctoring athletic photos to pass kids

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Ultimate Commodity Floral Industry Low

What FTD’s Valentine’s Trouble Reveals About The Floral Industry

Earlier this week, our friends at Bloomerang outlined the devastating effects of FTD Inc.’s Valentine’s 2018 market campaigns. This approach lead to a Valentine’s holiday that underperformed their expectations by as much as $20 million. The company is considering $50 million in credit support from their largest shareholder, Liberty Interactive Corp.

But this article isn’t about FTD. At least, not directly.

You see, this latest incident with FTD is not a new problem, but is actually symptomatic of a much larger problem in our industry. It’s a problem that is perpetuated much more frequently by retail florists than the various conglomerations of online and order gathering outfits.

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