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For the first time since 1985, Interflora World Cup – an Olympic-like event held every four to six years – made its way to the western hemisphere. The rare opportunity to catch the prestigious competition live without partaking in overseas travel drew hundreds of North American floral professionals and enthusiasts to the City of Brotherly […]

On Valentine’s Day, about 70 students at the University of Florida gathered to celebrate love — specifically, self-love. At the heart of their event, called “Love Yourself Night”? Plants.

The Super Bowl, arguably one of the biggest live television events of the year, should draw an estimated 111 million viewers on Sunday.  Seizing on an occasion that draws people together (minus, perhaps, a few thousand Saints fans this year), the Memorial Day Flowers Foundation will share photos and names of fallen military heroes on

On Monday, December 17, most shops throughout New York City sported a very similar aesthetic: evergreen boughs, twinkling lights, shiny baubles, snowflakes, etc. But not Maison Gerard. The high-end furniture atelier and gallery featured a decidedly tropical vibe for “Passion, Petals, and Purpose,” an event hosted by Designer Cut Flowers, a Miami-based importer of premium

In its 10th year in business, Strider, the online marketing company founded by fifth-generation florist Ryan Freeman and his wife, Janis, continues to evolve. Last month, Strider became a certified automated marketing agency.

Shirley Lyons, AAF, PFCI, the recently retired owner of Dandelions Flowers & Gifts in Eugene, Oregon, received the fourth annual Tom Butler “Floral Retailer of the Year” award earlier this month during the American Floral Endowment fundraising dinner in conjunction with SAF Palm Springs 2018, the Society of American Florists 134th annual convention. Established in

Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, gardenias, hyacinth, a whole lot of baby’s breath or stock, there’s no olfactory treat to be had.

Last weekend, the Michigan Floral Association awarded two individuals very near and dear to the Florist 2.0 community.

On Thursday, February 8, smack in the middle of her busiest stretch of the year, Andreia Boscato Muller worked late into the night, making 80 boutonnieres for a very special prom.

For more than 20 years of service beautifying the Big Apple’s hotels, collaborating with various New York marketing groups, and sponsoring charitable events, Nic Faitos, senior partner of Starbright Floral Design, received Lifetime Achievement honors at the Hotel Experience Awards on Monday, January 29, at the iconic Cipriani Wall Street. “Am I even old enough

Just in time for Valentine’s Day, Oregon Flowers, Inc. has released a mobile application for Apple and Android devices to give customers an up-to-date report of what’s available to buy.

J Schwanke, AAF, AIFD, PFCI, has had a pretty covetable start to the holiday season. For the past week, the founder of uBloom.com has been in Roland, Arkansas, decorating Moss Mountain Farm and talking all things floral with the property’s owner, television personality P. Allen Smith. Schwanke filled Florist 2.0 in on his time in