Florist Directory Report – Fall 2011

From time to time we like to report on the various Florist Directories and Internet Yellow Pages sites that are relevant to florists. While many of these sites (but not all!) still count as citations for your local business listings, it’s becoming more and more questionable as to whether or not there is any traffic value from being listed in a directory. Previous reports are:

Here’s the Fall 2011 report on Search Ranking performance:

 

Aug-09 Oct-10 Feb-11 Apr-11  Oct-11 Change
Find A Florist 597 606 1626 662  361 -301
Locate A Flower Shop 1325 529 596 12  90 78
Superpages 634 134 177 67  0 -67
Flower Shop Network 232 229 152 52  8 -44
Yellow Pages 4 335 269 200  0 -200
Yahoo! Local 230 37 133 83  0 -83
Insider Pages 150 21 21 0  0 0
Local Flower Shop 57 27 41 39  15 -24
Area Connect 114 97 56 55  0 -55
Magic Yellow 0 0 1 0  0 0
iLocal Florist 0 19 0 33  0 -33
Search4Florists x x x x  0 0
FloristDEX 0 0 0 0  0 0
Direct 2 Florist 0 0 0 0  20 20
BizJournals 19 0 0 0  0 0
Switchboard 0 0 0 0  0 0
Local Florist 0 5 2 4  0 -4
Citysearch 692 550 200 370  0 -370
Yelp 1171 276 662 1150  0 -1150
FTD Florists Online 170 49 0 580  250 -330
Florist Directory Report - Fall 2011 by

Comments

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4 thoughts on “Florist Directory Report – Fall 2011

  1. I agree, in the past directories were very useful but with the recent Google updates I am not sure if they are required like they were in the past. I think having a good SEO plan and ranking well with the new Google places is more important than being listed in every directory.

  2. Great Chart! I have a wedding event planning business and we do a lot of arrangements. We’ve been trying to better market our florist services. Thanks so much for the great resources!

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