• Florists

J Schwanke Launches PBS Series

2 months ago
Katie Hendrick @Florist_20

In its 50 years, the Public Broadcasting Service has introduced Americans young and old to a slew of educational topics, including the drama, science, history, food, and home improvement. Now, flowers have joined the list. “J Schwanke’s Life in Bloom” explores various ways and reasons to incorporate flowers into daily…

  • Florists

Stress Awareness Month Provides Easy Marketing Pitch

Earlier this month, federal prosecutors charged dozens of wealthy parents, including prominent figures in law, business and Hollywood, with bribing…

3 months ago
  • News

World Cup Unites, Inspires Florists, Public

For the first time since 1985, Interflora World Cup – an Olympic-like event held every four to six years –…

3 months ago
  • News

College Students Embrace Plants’ Healing Benefits

On Valentine’s Day, about 70 students at the University of Florida gathered to celebrate love — specifically, self-love. At the…

4 months ago
  • News

Memorial Day Flowers to Honor Heroes During Super Bowl

The Super Bowl, arguably one of the biggest live television events of the year, should draw an estimated 111 million…

5 months ago
  • Florists

Botanica Celebrates 30 Years with Flower-Filled Fête

On Sunday, January 20, Botanical International Design Studio in Tampa, Fla., celebrated 30 years in business by showing off what…

5 months ago
  • Business Tips

Improving Brain Health and Creativity in 2019

When it comes to New Year’s resolutions, I’m typically very cliché. Like the masses, I always want to, well, “reduce…

6 months ago
  • News

NYC Designers, Event Planners Learn Art of ‘Tropical Nouveau’

On Monday, December 17, most shops throughout New York City sported a very similar aesthetic: evergreen boughs, twinkling lights, shiny…

6 months ago
  • Florists

Growing Hollyhocks from Seeds

Once upon a time hollyhocks had grown in every rural garden, then became slightly forgotten, only to come back stronger…

6 months ago
  • Florists

Georgia Designer Shares Holiday Tips on National Program

Earlier this month, thousands of fans of PBS star P. Allen Smith learned the value of fresh product for holiday…

7 months ago
  • Florists

Store Tours Build Loyalty, Excitement for NYC Florist

It’s easy to take for granted the beauty and interest of a flower shop’s operations when you experience it every…

7 months ago
  • News

Strider Inc. Earns Automated Marketing Certification

In its 10th year in business, Strider, the online marketing company founded by fifth-generation florist Ryan Freeman and his wife,…

8 months ago