{"version":"1.0","provider_name":"Florist 2.0 Blog","provider_url":"https:\/\/www.florist20.com\/blog","title":"PPC for Florists - Proven Methods and Techniques - Florist 2.0","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"sqC97yAMv8\"><a href=\"https:\/\/www.florist20.com\/blog\/pay-per-click\/ppc-florists-proven-methods-techniques\">PPC for Florists &#8211; Proven Methods and Techniques<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.florist20.com\/blog\/pay-per-click\/ppc-florists-proven-methods-techniques\/embed#?secret=sqC97yAMv8\" width=\"600\" height=\"338\" title=\"&#8220;PPC for Florists &#8211; Proven Methods and Techniques&#8221; &#8212; Florist 2.0 Blog\" data-secret=\"sqC97yAMv8\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.florist20.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/11\/PPC.jpg","thumbnail_width":662,"thumbnail_height":368,"description":"Pay per click advertising is often hard to crack. Therefore, it\u2019s not surprising to find small businesses failing in their attempts to make it work for them. In fact, it has often been suggested in some quarters that Google \u2013 the biggest player in PPC- is effectively against the small business, hence the sometimes astronomically high cost per click. Question is do you have to consistently focus on Google?"}