{"id":1020,"date":"2014-10-27T18:02:44","date_gmt":"2014-10-27T22:02:44","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=1020"},"modified":"2014-10-27T18:03:34","modified_gmt":"2014-10-27T22:03:34","slug":"5-holiday-merchandising-tips-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/conversion-optimization\/5-holiday-merchandising-tips-ecommerce-websites","title":{"rendered":"5 Holiday Merchandising Tips for Ecommerce Websites"},"content":{"rendered":"

With the holidays fast approaching, business owners everywhere are getting their sites ready for the holiday shopping season. If you own a local floral shop, the holidays are a particularly critical time. But with the biggest names in the industry setting aside huge marketing budgets for national campaigns during the holidays, how can you compete?<\/p>\n

Surprisingly enough, you do not have to spend a fortune on advertising campaigns and elaborate web designs to succeed. Following these five steps will put your site in the best position to capitalize on holiday traffic:<\/p>\n

\"holiday<\/p>\n

Add Festive Holiday Touches<\/h2>\n

During the fall and winter, malls decorate with festive holiday d\u00e9cor and individual stores create holiday-themed store window displays to create excitement and encourage shoppers to buy. Your website should take the same merchandising approach because just like the stores at the mall, your site has competition right next door. With all the comparison shopping being done during the holidays by shoppers bouncing from one site to the next, you want your site to stand out so that it draws shoppers in and convinces them to purchase. This is especially important for local florists, which often find themselves competing against big chains.<\/p>\n

Many small businesses are not able to afford a full site redesign for holidays; so instead, you can add festive holiday touches in budget-friendly ways:<\/p>\n