{"id":1195,"date":"2015-09-30T14:59:01","date_gmt":"2015-09-30T18:59:01","guid":{"rendered":"http:\/\/www.florist20.com\/blog\/?p=1195"},"modified":"2015-10-01T10:10:55","modified_gmt":"2015-10-01T14:10:55","slug":"detroit-florist-to-turn-abandoned-house-into-something-magical","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical","title":{"rendered":"Detroit Florist To Turn Abandoned House Into Something Magical"},"content":{"rendered":"

In 2012, Belgian designer marked his debut with Christian Dior by hosting, hands down, the most stunning fashion show ever. In homage to Dior\u2019s passion for flowers and gardens, he blanketed five rooms of a Parisian mansion with one million blooms <\/a>\u00a0— blue delphiniums, white orchids, pink peonies, and yellow and orange roses.<\/p>\n

People around the world delighted in the beauty. Among them: Lisa Waud, owner of Pot & Box<\/a> in Detroit.<\/p>\n

Waud had seen similar installations before. She had a longstanding fascination with Christo Vladimirov Javacheff and Jeanne-Claude,<\/a> a married couple who created environmental works of art in famous locales, such as the Reichstag in Berlin, the Pont-Neuf bridge in Paris, and New York City\u2019s Central Park. \u201cThese were all long-term projects that were really expensive and on exhibit for a short amount of time. I\u2019ve always loved that idea but I never knew how to emulate it,\u201d she said.<\/p>\n

Then she saw photos of the Dior show \u201cand something clicked.\u201d<\/p>\n

\u201cSeeing beautiful models in gorgeous gowns overshadowed by flowers really said something,\u201d she said. \u201cI couldn\u2019t stop imagining what it must have smelled like and how awe-inspiring it must have been to be surrounded by walls of flowers, especially for people who don\u2019t work with them on a day to day basis.\u201d<\/p>\n

She knew she had to replicate the project — but with her own twist.<\/p>\n

First, she wanted it in her own backyard. As a small business owner and flower farmer, Waud has a strong sense of community. And Detroit, one of the cities hardest hit by the last recession, deserved a little floral pick-me-up.<\/p>\n

\"PHOTO<\/a>
PHOTO BY HEATHER SAUNDERS.<\/figcaption><\/figure>\n

In lieu of a grand estate, she searched for an abandoned house. In November 2014, she found one on auction for $250 and bought it. Then she started telling people her \u201ccrazy idea\u201d of cleaning it up, filling it with flowers for a weekend event, then tearing it down and planting a community flower garden.<\/p>\n

\"PHOTO<\/a>
PHOTO BY HEATHER SAUNDERS<\/figcaption><\/figure>\n

Turns out her industry colleagues didn\u2019t think she was so crazy. She soon had assembled a team of 26 like-minded florists eager to tackle \u201cthe project of a lifetime.\u201d They dubbed it \u201cThe Flower House<\/a>.\u201d Mayesh Wholesale, Nordlie and American Grown volunteered to supply flowers. To kick off the event, American Grown decided to host one of its \u201cField to Vase\u201d dinners<\/a> in Detroit.<\/p>\n

Author Debra Prinzing had interviewed Waud and introduced her to Kasey Cronquist, CEO of the California Cut Flower Commission and administrator of American Grown.<\/p>\n

“This project embodies so much about we hope to see in our industry and our country,\u201d Cronquist said, adding that the dinner sold out in record time.<\/p>\n

Hello Future Films, a local film-making company that specializes in short documentaries about ordinary people\u2019s extraordinary achievements, reached out to Waud, asking to cover The Flower House for a project called \u201cA Labor of Love.\u201d Waud was floored, as she was overwhelmed when she researched the cost of video production. But that elation was nothing compared to when she saw the finished project.<\/p>\n

\"PHOTO<\/a>
PHOTO BY HEATHER SAUNDERS<\/figcaption><\/figure>\n

\u201cI\u2019ve watched it more than 100 times and I cry with each viewing,\u201d Waud said of the very professional video that intermingles footage of the team clearing the house, families celebrating happy memories in it, and flowers opening from tight buds to big open blossoms. Throughout the film, there\u2019s a voiceover describing in very poetic words how the house was once a home and deserves a final hurrah.<\/p>\n

\"PHOTO<\/a>
PHOTO BY HEATHER SAUNDERS<\/figcaption><\/figure>\n

\u201cI gave them no direction,\u201d Waud said of the poignant copy. \u201cThey wrote that based on about a month\u2019s worth of interviews with participating florists.\u201d (Click\u00a0here<\/a>\u00a0to watch it, but be prepared to tear up.)<\/p>\n

Detroit leaders have also been incredibly helpful. \u201cI owe a big thanks to everyone in city hall,\u201d Waud said. \u201cThey\u2019re very supportive of the arts and they get why it\u2019s great to bring down down of their blighted houses with an art project in the process and a flower farm on the other end.\u201d<\/p>\n

\"PHOTO<\/a>
PHOTO BY HEATHER SAUNDERS<\/figcaption><\/figure>\n

After nearly three years of dreaming and one year of planning, Waud\u2019s Flower House will soon be a reality. From Friday, Oct. 16 to Sunday, Oct. 18, people can visit the home in small groups.<\/p>\n

\u201cIt’s massive and absurd and terrifying and thrilling,\u201d Waud said. \u201cAnd I couldn’t be happier to be in the middle of this floral chaos.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In 2012, Belgian designer marked his debut with Christian Dior by hosting, hands down, the most stunning fashion show ever. In homage to Dior\u2019s passion for flowers and gardens, he blanketed five rooms of a Parisian mansion with one million blooms \u00a0— blue delphiniums, white orchids, pink peonies, and yellow and orange roses. People around […]<\/p>\n","protected":false},"author":1925,"featured_media":1197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-florists"],"yoast_head":"\nDetroit Florist To Turn Abandoned House Into Something Magical<\/title>\n<meta name=\"description\" content=\"In 2012, Belgian designer marked his debut with Christian Dior by hosting, hands down, the most stunning fashion show ever. In homage to Dior\u2019s passion\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Detroit Florist To Turn Abandoned House Into Something Magical\" \/>\n<meta property=\"og:description\" content=\"In 2012, Belgian designer marked his debut with Christian Dior by hosting, hands down, the most stunning fashion show ever. In homage to Dior\u2019s passion\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical\" \/>\n<meta property=\"og:site_name\" content=\"Florist 2.0 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-30T18:59:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-01T14:10:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Hendrick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:site\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Hendrick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical\"},\"author\":{\"name\":\"Katie Hendrick\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\"},\"headline\":\"Detroit Florist To Turn Abandoned House Into Something Magical\",\"datePublished\":\"2015-09-30T18:59:01+00:00\",\"dateModified\":\"2015-10-01T14:10:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical\"},\"wordCount\":791,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/image.jpg\",\"articleSection\":[\"Florists\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical\",\"name\":\"Detroit Florist To Turn Abandoned House Into Something Magical\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/image.jpg\",\"datePublished\":\"2015-09-30T18:59:01+00:00\",\"dateModified\":\"2015-10-01T14:10:55+00:00\",\"description\":\"In 2012, Belgian designer marked his debut with Christian Dior by hosting, hands down, the most stunning fashion show ever. In homage to Dior\u2019s passion\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical#primaryimage\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/image.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/image.jpg\",\"width\":1000,\"height\":667,\"caption\":\"PHOTO BY HEATHER SAUNDERS.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/detroit-florist-to-turn-abandoned-house-into-something-magical#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Detroit Florist To Turn Abandoned House Into Something Magical\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"name\":\"Florist 2.0 Blog\",\"description\":\"Online marketing tips and floral industry news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\",\"name\":\"Florist 2.0 Blog\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"width\":300,\"height\":111,\"caption\":\"Florist 2.0 Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\",\"name\":\"Katie Hendrick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"caption\":\"Katie Hendrick\"},\"sameAs\":[\"http:\\\/\\\/CanadianFloristMag.com\",\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"],\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/author\\\/khendrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Detroit Florist To Turn Abandoned House Into Something Magical","description":"In 2012, Belgian designer marked his debut with Christian Dior by hosting, hands down, the most stunning fashion show ever. In homage to Dior\u2019s passion","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical","og_locale":"en_US","og_type":"article","og_title":"Detroit Florist To Turn Abandoned House Into Something Magical","og_description":"In 2012, Belgian designer marked his debut with Christian Dior by hosting, hands down, the most stunning fashion show ever. In homage to Dior\u2019s passion","og_url":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical","og_site_name":"Florist 2.0 Blog","article_publisher":"https:\/\/www.facebook.com\/Florist.WebSites","article_author":"https:\/\/www.facebook.com\/Florist.WebSites","article_published_time":"2015-09-30T18:59:01+00:00","article_modified_time":"2015-10-01T14:10:55+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/image.jpg","type":"image\/jpeg"}],"author":"Katie Hendrick","twitter_card":"summary_large_image","twitter_creator":"@Florist_20","twitter_site":"@Florist_20","twitter_misc":{"Written by":"Katie Hendrick","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical#article","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical"},"author":{"name":"Katie Hendrick","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478"},"headline":"Detroit Florist To Turn Abandoned House Into Something Magical","datePublished":"2015-09-30T18:59:01+00:00","dateModified":"2015-10-01T14:10:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical"},"wordCount":791,"commentCount":4,"publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/image.jpg","articleSection":["Florists"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical","url":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical","name":"Detroit Florist To Turn Abandoned House Into Something Magical","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical#primaryimage"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/image.jpg","datePublished":"2015-09-30T18:59:01+00:00","dateModified":"2015-10-01T14:10:55+00:00","description":"In 2012, Belgian designer marked his debut with Christian Dior by hosting, hands down, the most stunning fashion show ever. In homage to Dior\u2019s passion","breadcrumb":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical#primaryimage","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/image.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/image.jpg","width":1000,"height":667,"caption":"PHOTO BY HEATHER SAUNDERS."},{"@type":"BreadcrumbList","@id":"https:\/\/www.florist20.com\/blog\/florists\/detroit-florist-to-turn-abandoned-house-into-something-magical#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.florist20.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Detroit Florist To Turn Abandoned House Into Something Magical"}]},{"@type":"WebSite","@id":"https:\/\/www.florist20.com\/blog\/#website","url":"https:\/\/www.florist20.com\/blog\/","name":"Florist 2.0 Blog","description":"Online marketing tips and floral industry news","publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.florist20.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.florist20.com\/blog\/#organization","name":"Florist 2.0 Blog","url":"https:\/\/www.florist20.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","width":300,"height":111,"caption":"Florist 2.0 Blog"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"]},{"@type":"Person","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478","name":"Katie Hendrick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","caption":"Katie Hendrick"},"sameAs":["http:\/\/CanadianFloristMag.com","https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"],"url":"https:\/\/www.florist20.com\/blog\/author\/khendrick"}]}},"jetpack_featured_media_url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/image.jpg","jetpack_shortlink":"https:\/\/wp.me\/p6CUyJ-jh","jetpack-related-posts":[{"id":2637,"url":"https:\/\/www.florist20.com\/blog\/news\/historic-detroit-property-to-feature-interactive-floral-exhibit","url_meta":{"origin":1195,"position":0},"title":"Historic Detroit Property to Feature Interactive Floral Exhibit","author":"Katie Hendrick","date":"August 25, 2017","format":false,"excerpt":"Craving a swanky late summer activity that provides a hefty dose of design inspiration? A trip to Detroit may be in order. The American Institute of Floral Designers North Central Chapter is partnering with the Cranbrook House & Gardens Auxiliary to present \"Art in the Elements: A Plein Air Floral\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-25-at-9.21.54-AM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-25-at-9.21.54-AM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-25-at-9.21.54-AM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/08\/Screen-Shot-2017-08-25-at-9.21.54-AM.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1426,"url":"https:\/\/www.florist20.com\/blog\/real-florist-blog\/news-145\/florist-news\/real-florist-news-super-smiles","url_meta":{"origin":1195,"position":1},"title":"Real Florist News … Super Smiles","author":"admin","date":"January 20, 2006","format":false,"excerpt":"Real Florist News ... Super Smiles NEWS For Immediate Release: 1\/18\/06 Contact: Rob Stogdill (734) 416-1300 Office (734) 368-2874 Cell rokayfloral@sbcglobal.net Local Florists to deliver Pre Super-Bowl Smiles to Metro Detroit Detroit, Michigan - The consumer marketing committee of the Michigan Floral Association have organized a group of retail florists\u2026","rel":"","context":"In "Florist News"","block_context":{"text":"Florist News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145\/florist-news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1189,"url":"https:\/\/www.florist20.com\/blog\/news\/two-stars-are-born","url_meta":{"origin":1195,"position":2},"title":"Two Stars Are Born","author":"Katie Hendrick","date":"September 24, 2015","format":false,"excerpt":"Mayesh Wholesale Florist recently announced the winners of its annual Design Star contest. This year, Jerome Raska AIFD, AAF, PFCI, CF and Shawn Michael Foley outshine a field of 17 talented designers to earn the coveted title. Foley, a designer at Hothouse Design Studio in Birmingham, Alabama (owned by another\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"Shawn","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/Shawn-300x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":158,"url":"https:\/\/www.florist20.com\/blog\/seo\/top-florist-directory-rankings-2009","url_meta":{"origin":1195,"position":3},"title":"Top Florist Directory Rankings 2009","author":"theRKF","date":"August 14, 2009","format":false,"excerpt":"Inspired by Andrew Shotland's recent review of the top IYP sites based on rankings across various cities (referenced in an earlier post), I decided to run my own test on a number of popular florist directories. I borrowed shamelessly from Andrew's methodology, so I'll give a quick outline of my\u2026","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2625,"url":"https:\/\/www.florist20.com\/blog\/news\/mayesh-wholesale-seeks-2018-design-star","url_meta":{"origin":1195,"position":4},"title":"Mayesh Seeks 2018 Design Star","author":"Katie Hendrick","date":"August 4, 2017","format":false,"excerpt":"The search is on for Mayesh Wholesale Florist's 2018 Design Star. The contest, now in its eighth year, officially opened on Tuesday, August 1.\u00a0The winner will lead five workshops (four domestic, one international), star in monthly videos, and receive a variety of benefits, including a trip to Quito, Ecuador; a\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/08\/August-mds-video.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/08\/August-mds-video.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/08\/August-mds-video.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/08\/August-mds-video.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/08\/August-mds-video.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2649,"url":"https:\/\/www.florist20.com\/blog\/news\/patience-and-flexibility-necessary-as-irma-disrupts-flower-deliveries","url_meta":{"origin":1195,"position":5},"title":"Patience and Flexibility Necessary as Irma Disrupts Flower Deliveries","author":"Katie Hendrick","date":"September 8, 2017","format":false,"excerpt":"Oh, Mother Nature... Like many of you, I was excited to spend this week in Palm Beach, mingling with others in the industry and soaking up knowledge at the Society of American Florists' annual convention. I had planned to leave a little early to catch a flight to Charlottesville, Virginia\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_28571239_l-2015.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_28571239_l-2015.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_28571239_l-2015.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_28571239_l-2015.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_28571239_l-2015.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_28571239_l-2015.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=1195"}],"version-history":[{"count":5,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1195\/revisions"}],"predecessor-version":[{"id":1209,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1195\/revisions\/1209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/1197"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=1195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=1195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=1195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}