{"id":120,"date":"2008-09-19T11:26:07","date_gmt":"2008-09-19T15:26:07","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=120"},"modified":"2008-09-19T13:43:46","modified_gmt":"2008-09-19T17:43:46","slug":"stuff-worth-reading-pt1-hicjack-edition","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/stuff-worth-reading-pt1-hicjack-edition","title":{"rendered":"Stuff Worth Reading Pt1: The Hijack Edition"},"content":{"rendered":"<p>&#8220;Stuff Worth Reading&#8221; is turning into a sort-of weekly round-up of articles on SEO &amp; Internet Marketing that are relevant to retail florists. I&#8217;d go so far as to call it <strong>required reading<\/strong>, but that&#8217;s just me.<\/p>\n<p>This time around, I&#8217;m splitting this into two parts. Over the past week, two FlowerChat members have been instrumental in outting a spammer&#8217;s efforts to hijack local florist listings on Google Maps. Darrel from <a href=\"http:\/\/www.lajollavillageflorist.com\/\" target=\"_blank\">La Jolla Village Florist<\/a> first noticed the hijacked listings, and florist SEO superstar, Cathy Hillen-Rulloda from <a href=\"http:\/\/www.avantegardens.com\/\" target=\"_blank\">Avante Gardens<\/a> quickly tracked down many more listings hijacked by the same spammer.<!--more--><\/p>\n<p>Their work was quickly noticed by the elite bloggers in the Local Search space, so we&#8217;re dedicating this edition of Stuff Worth Reading to Cathy &amp; Darrel:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.flowerchat.com\/real-florists-blog\/2008\/09\/spammers-hijack-top-florist-google-local-listings.php\" target=\"_blank\">Spammers Hijack Top Florist Google Listings<\/a> &#8211; Real Florists Blog<a href=\"http:\/\/www.flowerchat.com\/real-florists-blog\/2008\/09\/spammers-hijack-top-florist-google-local-listings.php\" target=\"_blank\"><br \/>\n<\/a><\/li>\n<li><a href=\"http:\/\/www.smallbusinesssem.com\/local-search-news-roundup-2\/1292\/\" target=\"_blank\">Perils of Not Claiming Your Listing<\/a> &#8211; Small Business SEM<a href=\"http:\/\/www.smallbusinesssem.com\/local-search-news-roundup-2\/1292\/\" target=\"_blank\"><br \/>\n<\/a><\/li>\n<li><a href=\"http:\/\/www.bruceclay.com\/blog\/archives\/2008\/09\/the_importance_1.html\" target=\"_blank\">Importance of Google&#8217;s Business Listings<\/a> &#8211; Bruce Clay Blog<\/li>\n<li><a href=\"http:\/\/blumenthals.com\/blog\/2008\/09\/18\/google-maps-widespread-hijacking-of-business-listings-confirmed\/\" target=\"_blank\">Widespread Hijacking Confirmed<\/a> &#8211; Mike Blumenthal<\/li>\n<li><a href=\"http:\/\/groups.google.com\/group\/Google-Maps-For-Business-Owners\/search?group=Google-Maps-For-Business-Owners&amp;q=Sep+12+by+Cathy+affiliate&amp;qt_g=Search+this+category&amp;pli=1\" target=\"_blank\">Google Groups report<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Stuff Worth Reading&#8221; is turning into a sort-of weekly round-up of articles on SEO &amp; Internet Marketing that are relevant to retail florists. I&#8217;d go so far as to call it required reading, but that&#8217;s just me. This time around, I&#8217;m splitting this into two parts. Over the past week, two FlowerChat members have been [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-120","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stuff Worth Reading Pt1: The Hijack Edition<\/title>\n<meta name=\"description\" content=\"&quot;Stuff Worth Reading&quot; is turning into a sort-of weekly round-up of articles on SEO &amp; Internet Marketing that are relevant to retail florists. 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Just ask some florists who had their listings hijacked by an affiliate marketer.","rel":"","context":"In &quot;SEO&quot;","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"Commonlty called the Local 10-Pack, this map with links is shown when Google guesses your search has local intent.","src":"https:\/\/i0.wp.com\/www.floristseo.com\/wp-content\/uploads\/2008\/09\/anaheim-florist-google-search-300x144.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":236,"url":"https:\/\/www.florist20.com\/blog\/seo\/google-maps","url_meta":{"origin":120,"position":1},"title":"Thanks for nothing, Google Maps","author":"theRKF","date":"February 1, 2011","format":false,"excerpt":"As part of a larger focused effort to clean up florist listings on Google Maps, I recently reported an obviously hijacked listing with fake info, fake address and clearly fake reviews. 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