{"id":13,"date":"2008-08-27T09:01:58","date_gmt":"2008-08-27T13:01:58","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=13"},"modified":"2008-08-29T10:14:20","modified_gmt":"2008-08-29T14:14:20","slug":"duplicate-title-tags","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/duplicate-title-tags","title":{"rendered":"Duplicate Title Tags"},"content":{"rendered":"
\"Duplicate<\/a>
Duplicate titles are an indication that every item has the same content<\/figcaption><\/figure>\n

This is the second article in a series of articles on Duplicate Content<\/a> in the floral industry. Topics in this series include: Title tags, Meta tags<\/a>, Product Info<\/a>, URL Bad Habits & Identifying Your Duplicate Content.<\/em><\/p>\n

Here lies one of the greatest travesties that plagues florist websites. The duplicate title tag.<\/p>\n

First some background…<\/p>\n

What is a title tag?<\/p>\n

Every web page is comprised of some basic HTML elements, the <head> and the <body>. The <head> tag contains descriptive information about the page, and the <body> contains the information that is displayed on the page. Essentially, every web page starts out like this:<\/p>\n

<html><\/strong> <— Tells the browser this page has HTML information
\n <head><\/strong> <— The beginning of the head section of the page
\n <title><\/strong>Title of the page<\/title><\/strong>
\n<meta …. \/><\/strong> <— Meta information, to be covered in more detail in a later post
\n <\/head><\/strong> <— Head section is all done
\n <body><\/strong> <— Beginning of the body section
\n… text and images for the page …
\n <\/body><\/strong> <— End of the body section
\n <\/html><\/strong> <— End of the HTML content of the page<\/p>\n

The <title> tag is often referred to as the single most important tag in SEO. While this may be debatable, there is no doubting that proper use of the title tag can have significant benefits to your site.<\/p>\n

Think of the <title> tag as the title on the cover of a book. If you walked into a book store and all the books on a shelf had the same title, would you look through each one? Or would you assume that having looked at one the others would have the same information? The <title> tag describes the topic of the content of each particular page. This is key, because people often think in terms of ranking a site, not ranking pages \u2013 that’s a big difference, and a big mistake. Each page on your site likely contains content related to different topics (well, it should!) and the title of each page should describe the topic of that page.<\/p>\n

Using the same title on every page of a site is a sign of sloppy web design. Remember our example of the self of books with the same title? Why would Google bother display pages from your site when you are explicitly telling Google they are the same by using the same generic title?<\/p>\n

The Solution<\/h3>\n

The solution is an easy one \u2013 and yet it requires some work, some thought. The contents of the <title> tag should reflect the core topic of the page. It’s ok to include some branding, but don’t get carried away. Target the generic terms on your home page and cover the more specific terms on individual pages. A good home page title might be:<\/p>\n

\u201cAcme Florist \u2013 Springfield, NY \u2013 Same Day Flower Delivery\u201d<\/p>\n

Checking in at a robust 57 characters, this title fits a number of desired phrases within the ~62 character display limit of the Google search result display, and is human-friendly. Note that we did not choose a title like: \u201cFlorist Flowers Florist Delivery Flowers Online Florist NY Flowers NY Delivery Springfield Florist\u201d That would be dumb. \ud83d\ude42<\/p>\n

For a page on the areas covered by our delivery service, we might use: \u201cAcme Florist Same Day Delivery Area \u2013 Springfield, NY\u201d<\/p>\n

I hope you’ve found this post helpful! Comments and questions are welcome. For more info on good title tags, check out Chris Smith’s article on Title Tags for Local Search<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The misuse and duplication of Title Tag content is one of the most common causes of duplicate content problems for florist 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Meta Tags","author":"theRKF","date":"August 28, 2008","format":false,"excerpt":"SEO advice on how to avoid signals that scream \"duplicate content!\"","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11,"url":"https:\/\/www.florist20.com\/blog\/seo\/duplicate-content","url_meta":{"origin":13,"position":1},"title":"Duplicate Content","author":"theRKF","date":"August 26, 2008","format":false,"excerpt":"When pages appear to have the same content, search engines will filter out the majority of the duplicated pages. Unfortunately, common web design errors make pages appear much more similar than they really are.","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"Synchro Swimmers","src":"https:\/\/i0.wp.com\/farm2.static.flickr.com\/1293\/750262496_626fc2d20a.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":29,"url":"https:\/\/www.florist20.com\/blog\/seo\/duplicate-content-product-descriptions","url_meta":{"origin":13,"position":2},"title":"Duplicate Content: Product Descriptions","author":"theRKF","date":"August 29, 2008","format":false,"excerpt":"This is the fourth article in a series on the perils of Duplicate Content. We have previously covered the problems of repeating Title tags and Meta tags across your site. The Problem of Product Descriptions The hazards of using stock images and product description are not unique to the floral\u2026","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"Google Search - Duplicated Results","src":"https:\/\/i0.wp.com\/www.floristseo.com\/wp-content\/uploads\/2008\/08\/so-bright-and-cheerful-it-will-make-any-birthday-more-joyous-no-matter-which-one-google-search.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":43,"url":"https:\/\/www.florist20.com\/blog\/seo\/do-you-have-duplicate-content","url_meta":{"origin":13,"position":3},"title":"Do You Have Duplicate Content?","author":"theRKF","date":"September 3, 2008","format":false,"excerpt":"It's time for some reflection and self-examination. Here are some easy tests to see if you have duplicate content on your site, or if your content is mirrored on other sites.","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"Highlight the text and right-click to copy","src":"https:\/\/i0.wp.com\/www.floristseo.com\/wp-content\/uploads\/2008\/09\/selecting-duplicate-text.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":41,"url":"https:\/\/www.florist20.com\/blog\/seo\/bad-url-habits","url_meta":{"origin":13,"position":4},"title":"Bad URL Habits","author":"theRKF","date":"September 2, 2008","format":false,"excerpt":"Typically the sign of a lazy or uniformed website provider, poor URL habits deal a heavy blow to search marketing efforts.","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":105,"url":"https:\/\/www.florist20.com\/blog\/site-reviews\/site-review-vanity-fair-florist","url_meta":{"origin":13,"position":5},"title":"Site Review – A Vanity Fair Florist","author":"theRKF","date":"September 11, 2008","format":false,"excerpt":"This review could have been written about any of a thousand florist websites suffering from the same malady: The knowledge that a website is necessary, but no guidance as to what to do with it to be successful.","rel":"","context":"In "Site Reviews"","block_context":{"text":"Site Reviews","link":"https:\/\/www.florist20.com\/blog\/category\/site-reviews"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}