{"id":1448,"date":"2006-03-04T08:39:14","date_gmt":"2006-03-04T08:39:14","guid":{"rendered":""},"modified":"2006-03-04T08:39:14","modified_gmt":"2006-03-04T08:39:14","slug":"replacing-someone-elses-flowers","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/real-florist-blog\/news-145\/replacing-someone-elses-flowers","title":{"rendered":"Replacing Someone Else’s Flowers"},"content":{"rendered":"

http:\/\/floristblogs.com\/b…ns\/default.aspx<\/a><\/p>\n

Read what one local florist experienced when replacing roses from a courier delivered ‘direct from the grower’ shipper this Valentine’s Day.<\/i>
\nReprinted with permission
\nCatherine Hillen-Rulloda, AIFD, PFCI of Avante Gardens<\/a> <\/i>
\nAs part of an effort by a small group of florist to help educate consumers about the quality, value, service and design that professional florists bring to the gift of flowers, Avante Gardens<\/a> participated in a an unusual guarantee program<\/a> whereby we offered to replace flowers delivered by drop-ship companies during the Valentine’s Day holiday.
\nDid recipients come bursting through our doors to complain? No. Despite repeated attempts, we had no luck getting placement of the press release in our local newspaper and simply relied on word of mouth.
\nOn Thursday, Feb. 16, a friend and former student of my husband’s school of floral design<\/a> dropped by our shop. After stopping to visit with a few of the staff members, she wandered up to the cooler, stopped, shook her head and said “Now that’s what roses are supposed to look like” while pointing at a display. Lowering her eyes, she continued, “I told my husband that Valentine’s Day was so busy at flower shops that if he wanted to send me flowers, to do it before or after the holiday.”
\n“He’s on the computer a lot and decided to send me flowers from ProFlowers.com. You can’t believe how poor the roses are. Small, damaged heads, spindly and short stems. The stems are so weak, I’m going to have to wire them. The first box was so bad that we complained and they sent out a second box. I got the new one yesterday and they’re just as bad as the first ones. He spent more than $80 but they look like a $10 bunch from the grocery store.”
\nI asked her if she saved the box and the flowers and told her about our guarantee. She called me after returning home and read me the text from the box which claimed that ProFlowers.com had product superior to ‘traditional’ companies and quipped, “Gee, this really defames florists.”
\nFor several years, florists have winced upon hearing the insults and innuendo of radio personalities as they promote ‘fresh from the grower’ products and slam professional florists with claims of offering superior products at lower prices. At least one of these pitchmen has gone so far as to say that florists offer ‘crap’ – on a nationally syndicated show. Florists know these assertions to be untrue but have felt powerless to refute the attacks on our profession and the products we deliver.
\n\"\"
\nOur friend brought the roses to my shop this morning. These ‘longstem’ roses were nothing more than soft, thin 50cm medium stems measuring 18″ in length; hardly the impressive presentation depicted on the website.<\/a>
\n\"\"
\nSome of the flowers appeared to be infected with botrytis<\/a>, a fungus known to afflict roses during periods of high humidity.
\n\"\"
\nIn fairness to ProFlowers, the dozen rose bouquet had also included, per this recipient’s description, 3 stems of hypericum (coffee berry) and 2 small stems of salal (lemon leaf) which she had left at home. The order did not include a vase. Even with the hypericum and lemon leaf, it’s mystifying as to how any recipient could possibly create an arrangement like the photo depicted on the ProFlowers.com site. Not only would a knife be required, a wand appears to be the more appropriate tool.
\nThe photos below show a basic dozen longstem – 30″ tall – roses from Avante Gardens next to the ProFlowers roses. (We provided the vase for the shot.) For the same or less than the price of that box, North Orange County customers received quality roses, professionally arranged in a vase and hand delivered to their offices and homes this Valentine’s Day.
\n\"\"
\n\"\"
\nWill this consumer request yet another replacement from ProFlowers.com? She says it’s unlikely since she walked out of our shop today with a beautiful dozen rose bouquet – on us. Her husband has chalked this up to an $80 lesson in hype over reality.<\/p>\n","protected":false},"excerpt":{"rendered":"

http:\/\/floristblogs.com\/b…ns\/default.aspx Read what one local florist experienced when replacing roses from a courier delivered ‘direct from the grower’ shipper this Valentine’s Day. Reprinted with permission Catherine Hillen-Rulloda, AIFD, PFCI of Avante Gardens As part of an effort by a small group of florist to help educate consumers about the quality, value, service and design that […]<\/p>\n","protected":false},"author":1927,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Read Avante Gardens Florist blog about creating their finale floral design.\u2026","rel":"","context":"In "Uncategorized"","block_context":{"text":"Uncategorized","link":"https:\/\/www.florist20.com\/blog\/category\/uncategorized-139"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1564,"url":"https:\/\/www.florist20.com\/blog\/real-florist-blog\/education-convention\/2-battle-flower-designers-poll-ii","url_meta":{"origin":1448,"position":1},"title":"Round 2 Battle of the Flower Designers – Poll II","author":"admin","date":"March 27, 2010","format":false,"excerpt":"Please vote for your favorite flower arrangement and designer between these two entries: Everyday Flowers - Tustin, CA or Avante Gardens Florist - Anaheim CA Voting is open from March 27 - April 3 (noon EDT) , 2010 Please also vote in Poll 1 QuestionsView Results","rel":"","context":"In "Education \/ Convention"","block_context":{"text":"Education \/ Convention","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/education-convention"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1566,"url":"https:\/\/www.florist20.com\/blog\/uncategorized-139\/mothers-day-flowers-local-florists","url_meta":{"origin":1448,"position":2},"title":"Mother’s Day Flowers from Local Florists","author":"admin","date":"May 2, 2010","format":false,"excerpt":"It's almost Mother's Day Week and local florists across the US and Canada are getting ready to deliver your fondest wishes to Moms, Grandmas and the women who have been special 'moms' in your life. Today we're highlighting signature floral designs - across a range of styles and budgets -\u2026","rel":"","context":"In "Consumer News"","block_context":{"text":"Consumer News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145\/consumer-news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/concordflowershop.com\/images\/products\/a8da92ee-c47a-48b2-b44f-a521b39dadcb.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1419,"url":"https:\/\/www.florist20.com\/blog\/florists\/california-florists","url_meta":{"origin":1448,"position":3},"title":"California Florists","author":"admin","date":"January 14, 2006","format":false,"excerpt":"Anaheim CA Florist Avante Gardens Florist 843 S State College Blvd Anaheim CA 92806 Toll Free# 800-347-9788 Local # 714-635-4800 Fallbrook CA Florist Abigail's Flower Company 138 South Main Avenue Fallbrook CA 92028 Toll Free# 800-748-5889 Local # 760-723-1956 Fax # 760-723-1959 Fountain Valley CA Florist The Flower Place Inc\u2026","rel":"","context":"In \"California Florists\"","block_context":{"text":"California Florists","link":"https:\/\/www.florist20.com\/blog\/tag\/california-florists"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1451,"url":"https:\/\/www.florist20.com\/blog\/real-florist-blog\/news-145\/floral-experts-provides-tips-on-sending-valentine-flowers","url_meta":{"origin":1448,"position":4},"title":"Floral Experts Provides Tips On Sending Valentine Flowers","author":"admin","date":"February 1, 2006","format":false,"excerpt":"For Valentine's Day - Local Florists Deliver Roses and Flowers Press Release Source: Mary Lou Nix - www.ilocalflorist.com For Valentine's Day - Local Florists Deliver Roses and Flowers Wednesday February 1, 4:54 am ET Floral Experts Provides Tips On Sending Valentine Flowers HOUSTON, Feb 1 -- Valentine's Day is Tuesday,\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1543,"url":"https:\/\/www.florist20.com\/blog\/uncategorized-139\/local-florists-offer-mothers-day-flowers-tips-advice","url_meta":{"origin":1448,"position":5},"title":"Local Florists Offer Mother’s Day Flowers Tips & Advice","author":"","date":"May 3, 2009","format":false,"excerpt":"A growing number of local florists have become active bloggers in recent years.\u00a0 Mind you, we're nowhere as great in numbers nor as prolific as the Mom bloggers targeted by 1-800-Flowers this Mother's Day, but we're working hard on the local level to share news, tips and advice about buying\u2026","rel":"","context":"In "Uncategorized"","block_context":{"text":"Uncategorized","link":"https:\/\/www.florist20.com\/blog\/category\/uncategorized-139"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.belvedereflowers.com\/img\/item\/thumb_0_1239410511_the_flower_purse.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1927"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=1448"}],"version-history":[{"count":0,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1448\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=1448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=1448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=1448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}