{"id":15,"date":"2008-08-28T09:01:55","date_gmt":"2008-08-28T13:01:55","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=15"},"modified":"2008-08-29T10:12:24","modified_gmt":"2008-08-29T14:12:24","slug":"duplicate-meta-tags","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/duplicate-meta-tags","title":{"rendered":"Duplicate Meta Tags"},"content":{"rendered":"

This is the third article in a series of articles on Duplicate Content<\/a> in the floral industry. Topics in this series include: Title tags<\/a>, Meta tags, Product Info<\/a>, URL Bad Habits & Identifying Your Duplicate Content.<\/em><\/p>\n

In my last post, we covered the importance of the <title> tag. Duplicate <title> tags<\/a> will significantly impair the crawling and indexing of your site. We also looked at the basic structure of the code used to display a web page.<\/p>\n

<html><\/strong> <— Tells the browser this page has HTML information
\n <head><\/strong> <— The beginning of the head section of the page
\n <title><\/strong>Title of the page<\/title><\/strong>
\n <meta …. \/><\/strong> <— Information about your page, and instructions on how the page should be handled
\n<\/head><\/strong> <— Head section is all done
\n <body><\/strong> <— Beginning of the body section
\n… text and images for the page …
\n <\/body><\/strong> <— End of the body section
\n <\/html><\/strong> <— End of the HTML content of the page<\/p>\n

Meta tags are an opportunity to feed information directly to the search engine bots that crawl your site. Meta tags are often comically abused or painfully neglected, and site owners miss out on the limited value they can offer. If you look at the source code of a typical florist website you will likely find that all the pages have the same meta information \u2013 and that the information is generic, off topic and\/or useless.<\/p>\n

Useless Tags<\/h3>\n

The sign of an over-eager and under-educated web designer is the frequent use of fictional meta tags, or out-dated (and ignored) attempts at bot manipulation like \u201crevisit-after\u201d or \u201cexpire\u201d – as if Google will crawl your site your schedule instead of theirs \ud83d\ude42 The truly funny aspect of this glorified code bloat is that the average florist website is updated 3-4 times per year; but we really<\/strong> want Google crawling it every 3 days!<\/span><\/p>\n

Abused Tags<\/span><\/h3>\n

No tag in the history of the interweb has been more abused, maligned and misunderstood than the Keyword tag. Once the darling of spammers everywhere, this tag is most often cast aside like a spurned lover no longer of use, destined to spend eternity branded with a scarlet letter. (\u201cS\u201d for spam, or \u201cu\u201d for useless?) In truth, the Keyword meta tag still maintains some value for holding synonyms and common mis-spellings of words related to the topic of the page in question.<\/span><\/p>\n

The Description meta tag is another frequently missed opportunity. What should be a well-written description of the contents of the page, in sentence form, is often just a messy attempt at including generic and often off-topic keywords and repeated verbatim across every page of the site. The point I hope you’re getting by now is that you have three opportunities to present a clear signal to the search engines regarding the topic and content of your web pages. By repeating generic or poorly thought out text in these tags you are saying: \u201cAll the pages on my site are about exactly the same bit of nonsense.\u201d Clearly, this not what Google wants to serve up to their users \ud83d\ude42<\/span><\/p>\n

We’ll cover more on other useful tags in the future.<\/span><\/p>\n

Summary<\/h3>\n

Meta tags let you feed information about your page to the search engines. The two meta tags that are of any use for search engine optimization are “Description” and “Keywords.” While their impact on ranking is not as high as some other elements, misuse can carry a heavy price. Feeding the same generic keyword list and the same generic description (often combined with the same title!) is the best way to tell a search engine: “All my pages are the same – just ignore them!”<\/p>\n

Shockingly, writing quality title and meta tag content takes a bit of time and effort. Most things do. Take the easy way out and you’ll quickly find you’re suffering for it.<\/p>\n","protected":false},"excerpt":{"rendered":"

SEO advice on how to avoid signals that scream “duplicate content!”<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"\nDuplicate Meta Tags<\/title>\n<meta name=\"description\" content=\"SEO advice on how to avoid signals that scream "duplicate content!"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/seo\/duplicate-meta-tags\" \/>\n<meta property=\"og:locale\" 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Title Tags","author":"theRKF","date":"August 27, 2008","format":false,"excerpt":"The misuse and duplication of Title Tag content is one of the most common causes of duplicate content problems for florist websites.","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"Duplicate titles are an indication that every item has the same content","src":"https:\/\/i0.wp.com\/www.floristseo.com\/wp-content\/uploads\/2008\/08\/same-title1.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11,"url":"https:\/\/www.florist20.com\/blog\/seo\/duplicate-content","url_meta":{"origin":15,"position":1},"title":"Duplicate Content","author":"theRKF","date":"August 26, 2008","format":false,"excerpt":"When pages appear to have the same content, search engines will filter out the majority of the duplicated pages. Unfortunately, common web design errors make pages appear much more similar than they really are.","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"Synchro Swimmers","src":"https:\/\/i0.wp.com\/farm2.static.flickr.com\/1293\/750262496_626fc2d20a.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":29,"url":"https:\/\/www.florist20.com\/blog\/seo\/duplicate-content-product-descriptions","url_meta":{"origin":15,"position":2},"title":"Duplicate Content: Product Descriptions","author":"theRKF","date":"August 29, 2008","format":false,"excerpt":"This is the fourth article in a series on the perils of Duplicate Content. We have previously covered the problems of repeating Title tags and Meta tags across your site. The Problem of Product Descriptions The hazards of using stock images and product description are not unique to the floral\u2026","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"Google Search - Duplicated Results","src":"https:\/\/i0.wp.com\/www.floristseo.com\/wp-content\/uploads\/2008\/08\/so-bright-and-cheerful-it-will-make-any-birthday-more-joyous-no-matter-which-one-google-search.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":43,"url":"https:\/\/www.florist20.com\/blog\/seo\/do-you-have-duplicate-content","url_meta":{"origin":15,"position":3},"title":"Do You Have Duplicate Content?","author":"theRKF","date":"September 3, 2008","format":false,"excerpt":"It's time for some reflection and self-examination. 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