{"id":153,"date":"2009-04-28T15:04:00","date_gmt":"2009-04-28T19:04:00","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=153"},"modified":"2009-04-28T15:04:00","modified_gmt":"2009-04-28T19:04:00","slug":"review-realfloristscom-directory","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/site-reviews\/review-realfloristscom-directory","title":{"rendered":"Review: Real-Florists.com Directory"},"content":{"rendered":"<p>The Real-Florists.com directory was created with good intentions &#8211; intentions that I wholeheartedly applaud. Listing real florist businesses in their local areas makes it easy for consumers to find a local shop and not have to rely on order brokers like FTD, Teleflora, 1800-Flowers &#8211; or any of their tens of thousands of affiliates. This gives the customer a better chance at getting good service, and gives the florists another incoming link to help them rank competitively in their neighbourhood.<\/p>\n<p>Florist directories are nothing new &#8211; some exist as thinly veiled attempts at gathering orders to feed into the order brokerage systems. Others exist as a for-profit model where participants must pay for inclusion, and upgrades to their listings. Some even combine the two models!<\/p>\n<p>Sadly, as is often the case, where good intentions abound, reality can hit like a hammer.<!--more--><\/p>\n<p>Without going into endless detail about the shoddy SEO on this site, I&#8217;ll hit a few major points:<\/p>\n<ul>\n<li>Affiliate links are always a nice touch: Just in case csutomers need a side-order of lawyer with their flowers the site owner has added not one but two affiliate banners for legal services. So much for contextual advertising \ud83d\ude42<\/li>\n<li>Who&#8217;s got the links: It shouldn&#8217;t be news to anyone these days that search engines follow links. If you plan to build a directory of business listings it really helps to give the search bots something to crawl. On the other hand, if you are intentionally trying to block bots from ever accessing any interior pages of your site using a form that actually triggers a JavaScript location command might just be the best way to go about it. Google has rewarded this site by indexing precisely three (that&#8217;s <strong>3!<\/strong>) pages.<\/li>\n<li>Semmantic what-now?!?: The site is built using Homestead (cuz that&#8217;s what all the professional SEOs and affiliates are using these days) and the code looks like it was output from Photoshop. It&#8217;s a mess of absolutely positioned DIVs with inline &lt;font&gt; tags and nary a Hx tag to be found anywhere.<\/li>\n<li>Bad News Spreads: Nothing has been done to address canonicalization or duplicate content. All of www.real-florists.com,\u00a0www.real-florists.com\/index.html, real-florists.com and\u00a0real-florists.com\/index.html serve up the same page. Both the \/ and \/index.html urls are linked to from the home page.<\/li>\n<\/ul>\n<p>Of the 6 links on the home page, two point to versions of the home page, two point to informational pages, and two point to the (not nofollowed) affiliate links. I&#8217;m sure the florists proudly displaying their Real-Florists.com badge on their own sites are please to know that half of their link juice is actually going to support the legal company, not the directory.<\/p>\n<p>All in all, this site receives a resounding &#8220;F&#8221; grade for doing wrong just about everything possible when it comes to on-page SEO, although we should give some credit for using different title tags.<\/p>\n<p>Perhaps in time, with some work, this site can be redeemed. In the meantime, I am very comfortable in <strong>not<\/strong>\u00a0endorsing Real-Florists.com as a directory for local florists or consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Real-Florists.com directory was created with good intentions &#8211; intentions that I wholeheartedly applaud. Listing real florist businesses in their local areas makes it easy for consumers to find a local shop and not have to rely on order brokers like FTD, Teleflora, 1800-Flowers &#8211; or any of their tens of thousands of affiliates. This [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-153","post","type-post","status-publish","format-standard","hentry","category-site-reviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Review: Real-Florists.com Directory<\/title>\n<meta name=\"description\" content=\"The Real-Florists.com directory was created with good intentions - intentions that I wholeheartedly applaud. Listing real florist businesses in their\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/site-reviews\/review-realfloristscom-directory\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review: Real-Florists.com Directory\" \/>\n<meta property=\"og:description\" content=\"The Real-Florists.com directory was created with good intentions - intentions that I wholeheartedly applaud. 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Given the popularity of our recent report on Florist Directory Rankings (and IYP performance for florists), I thought it might be fun to see how our contenders fared in the \"new Google\" results. This\u2026","rel":"","context":"In &quot;Florists&quot;","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1422,"url":"https:\/\/www.florist20.com\/blog\/florists\/new-york-florists","url_meta":{"origin":153,"position":1},"title":"New York Florists","author":"admin","date":"January 20, 2006","format":false,"excerpt":"Cheektowaga NY Florist Eckel Florist & Garden Center 2343 Genesee Street Cheektowaga NY 14225-2893 Toll Free # 800-892-0280 Local # 716-892-2371 DeWitt NY Florist Coleman Florist Inc 4000 E Genesee St DeWitt NY Toll Free # 866-479-5556 Local # 315-446-0862 Hartsdale NY Florist Cascade Florist Flowers Hartsdale 2 N Central\u2026","rel":"","context":"In \"New York Florists\"","block_context":{"text":"New York Florists","link":"https:\/\/www.florist20.com\/blog\/tag\/new-york-florists"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1411,"url":"https:\/\/www.florist20.com\/blog\/florists\/illinois-florists","url_meta":{"origin":153,"position":2},"title":"Illinois Florists","author":"admin","date":"January 14, 2006","format":false,"excerpt":"Antioch IL Florists Antioch Floral 959 Main ST Antioch IL 60002 Toll Free # 800-300-0522 Phone # 847-838-0300 Breese IL Florists Mioux Florist 692 N 4th Street Breese IL 62230 Toll # 877-849-3448 Local # 618-526-7615 Fax # 618-594-4928 Carlyle IL Florist Mioux Florist and Greenhouses 1211 Jefferson Street Carlyle\u2026","rel":"","context":"In \"Illinois Florists\"","block_context":{"text":"Illinois Florists","link":"https:\/\/www.florist20.com\/blog\/tag\/illinois-florists"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1435,"url":"https:\/\/www.florist20.com\/blog\/florists\/wisconsin-florists","url_meta":{"origin":153,"position":3},"title":"Wisconsin Florists","author":"admin","date":"January 25, 2006","format":false,"excerpt":"Eagle River WI Florist Trig's Floral and Home 925 E Wall ST Eagle River WI 54521 Toll Free # 877-479-3255 Phone # 715-479-3255 Janesville WI Florist Fairview Florist and Greenhouse 1634 E Racine St Janesville WI 53545 Toll Free # 800-643-9660 Local # 608-755-7700 Milwaukee WI Florists Welkes House of\u2026","rel":"","context":"In \"Wisconsin Florists\"","block_context":{"text":"Wisconsin Florists","link":"https:\/\/www.florist20.com\/blog\/tag\/wisconsin-florists"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":165,"url":"https:\/\/www.florist20.com\/blog\/seo\/iyp-local-florist-directory-rankings-in-smaller-markets-2009","url_meta":{"origin":153,"position":4},"title":"IYP and Local Florist Directory Rankings in Smaller Markets 2009","author":"theRKF","date":"August 14, 2009","format":false,"excerpt":"Our previous test compared how Internet Yellow Pages and Local Florist Directories compared across the Top 20 US markets. 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