{"id":1568,"date":"2010-08-30T23:31:33","date_gmt":"2010-08-30T23:31:33","guid":{"rendered":""},"modified":"2016-02-17T16:41:00","modified_gmt":"2016-02-17T21:41:00","slug":"gov-schwarzenegger-sign-ab-2076","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/news\/gov-schwarzenegger-sign-ab-2076","title":{"rendered":"Why Gov. Schwarzenegger Should Sign AB 2076"},"content":{"rendered":"

The California Legislature recently passed AB 2076, <\/strong>a bill which prevents out-of-area affiliate marketers – “Absentee Florists”<\/a> – from using geographic misrepresentation to lead consumers to believe they are dealing with local florists – and the bill will be heading to Gov. Schwarzenegger’s desk in the next day or so for his signature.<\/p>\n

How the bill benefits consumers:<\/strong><\/p>\n

– Buyers will get more flowers for their dollars<\/strong> by avoiding the hidden fees and service charges (often called ‘delivery fees’ but pocketed by these companies) and those fees range from $10 to $19.95. ‘Order gatherers’ also strip an additional 29%-31% of each floral order’s value via commissions and fees.<\/p>\n

– Consumers specifically choosing to search for local florists<\/strong> – and supporting programs like the 3\/50 Project<\/a> – will have their dollars really spent with local businesses.<\/p>\n

How AB 2076 benefits Californians:<\/strong><\/p>\n

– Local florists collect and remit CA sales tax<\/strong> while ”order gatherers’ – often out-of-state and even out-of-country – do not add this much needed revenue to our state treasury.<\/p>\n

– Local florists also pay business and property taxes, employ tens of thousands of Californians and support our local communities.<\/strong> By using geographic misrepresentation, these affiliate marketers significantly reduce local business income and continue to cost the jobs of hard-working Californians.<\/p>\n

We urge florists and consumers to fax letters of support to Gov. Schwarzenegger at 916-558-3160 <\/strong><\/span>as soon as possible, urging him to sign AB 2076.\u00a0 It’s time California stand with the 26 other states who have passed legislation to prevent distant call centers from pretending to be local florists here in our state.<\/p>\n

Below are just a few examples of the types of geographic misrepresentation this bill will address:<\/p>\n

New Jersey call center<\/strong> posing as a local Brea CA florist<\/a> – complete with a map ‘location’.<\/p>\n

\"Phony<\/a><\/p>\n

And here they are, also claiming to be located in Fullerton CA<\/a><\/p>\n

\"\"<\/a><\/p>\n

Distant call center<\/strong> (Colorado?)posing as two<\/a> different<\/a> local Anaheim flower shops – complete with claimed Google Places listings and phony addresses.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

And a phony location in Buena Park CA<\/a>…..<\/p>\n

\"\"<\/a><\/p>\n

And another fake location in Walnut Creek CA<\/a>… and hundreds of other California cities.<\/p>\n

\"\"<\/a><\/p>\n

Fake ‘local’ flower shops also claim Yahoo Local<\/strong> listings – like these two<\/a> examples<\/a>:<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

And run ads deceptively claiming to be ‘Florists in Sacramento’ and having ‘Sacramento Flowers’<\/a> saying they’re ‘here in the city’ even though one advertiser is located in Oregon and the other sits in a call center hundreds of miles away in south Orange County.<\/p>\n

\"\"<\/a><\/p>\n

These examples are just a very small sample of the kinds of geographic misrepresentation AB 2076 addresses.\u00a0 We urge Governor Schwarzenegger to sign the bill and stand up for California taxpayers, legitimate local businesses and their hard-working employees.<\/p>\n

We’d like to thank the California State Floral Association<\/a> for assisting with this legislation and the California Cut Flower Commission<\/a> and the Society of American Florists<\/a> for standing in support of it.<\/p>\n","protected":false},"excerpt":{"rendered":"

The California Legislature recently passed AB 2076, a bill which prevents out-of-area affiliate marketers – “Absentee Florists” – from using geographic misrepresentation to lead consumers to believe they are dealing with local florists – and the bill will be heading to Gov. Schwarzenegger’s desk in the next day or so for his signature. How the […]<\/p>\n","protected":false},"author":1927,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[146,144,145,35,139],"tags":[225,209],"class_list":["post-1568","post","type-post","status-publish","format-standard","hentry","category-consumer-news","category-florist-news","category-news-145","category-news","category-uncategorized-139","tag-advertising","tag-local-florists"],"yoast_head":"\nWhy Gov. 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Veteran florist Amy Wheeler of Palm Coast, Florida recently told the Daytona Beach News-Journal that online floral sites are now the norm for a lot\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1426,"url":"https:\/\/www.florist20.com\/blog\/real-florist-blog\/news-145\/florist-news\/real-florist-news-super-smiles","url_meta":{"origin":1568,"position":1},"title":"Real Florist News … Super Smiles","author":"admin","date":"January 20, 2006","format":false,"excerpt":"Real Florist News ... Super Smiles NEWS For Immediate Release: 1\/18\/06 Contact: Rob Stogdill (734) 416-1300 Office (734) 368-2874 Cell rokayfloral@sbcglobal.net Local Florists to deliver Pre Super-Bowl Smiles to Metro Detroit Detroit, Michigan - The consumer marketing committee of the Michigan Floral Association have organized a group of retail florists\u2026","rel":"","context":"In "Florist News"","block_context":{"text":"Florist News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145\/florist-news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1575,"url":"https:\/\/www.florist20.com\/blog\/news\/valentines-day-bbb-florist-warning","url_meta":{"origin":1568,"position":2},"title":"Valentine’s Day BBB Florist Warning: Top Source of Complaints","author":"admin","date":"February 2, 2012","format":false,"excerpt":"Valentine's Day flower shopping advice abounds. Yesterday, Chicago\u2019s BBB reported that complaints filed against florists were up 47% from 2010 to 2011 and urged sweethearts to shop wisely for the best blooms. A 47% complaint increase? Quite an alarming statistic - one that really begged for a closer look. So\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1901,"url":"https:\/\/www.florist20.com\/blog\/florists\/canada-hosts-inaugural-maple-cup","url_meta":{"origin":1568,"position":3},"title":"Canada Hosts Inaugural Maple Cup","author":"Katie Hendrick","date":"March 24, 2016","format":false,"excerpt":"Inspired by the Sylvia Cup, a live-action floral design competition hosted during the Society of American Florists' annual convention, Heather de Kok, AAF, AIFD, PFCI decided to launch a similar event in Canada. Seventeen Canadian designers squared off Friday, March 18, for The Maple Cup in Edmonton, Alberta. The contestants\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/Neville-judges.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/Neville-judges.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/Neville-judges.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/Neville-judges.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":509,"url":"https:\/\/www.florist20.com\/blog\/seo\/online-marketing-for-retail-florists","url_meta":{"origin":1568,"position":4},"title":"Online Marketing For Retail Florists","author":"theRKF","date":"September 14, 2012","format":false,"excerpt":"The upcoming holidays are some of the biggest months for florists. As a retail florist, it may seem difficult to compete with the online order gatherer giants. The biggest advantage for customers finding you online is they can save a lot of money not going through a middleman. The good\u2026","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1031,"url":"https:\/\/www.florist20.com\/blog\/florists\/alabama-florists-mothers-day-benefit","url_meta":{"origin":1568,"position":5},"title":"Alabama Florist\u2019s Mother\u2019s Day Arrangements Benefit Local Neonatal Unit","author":"Katie Hendrick","date":"May 15, 2015","format":false,"excerpt":"To their surprise (and delight), about 150 mothers in Tuscaloosa, Ala., opened their doors Friday to find a brawny fireman bearing flowers. The early Mother\u2019s Day gifts were part of \u201cCelebrate Mom,\u201d a fundraiser to help the local hospital, DCH Health System, purchase beds for its neonatal unit. Those extra\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/05\/May-15-photo-2.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1927"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=1568"}],"version-history":[{"count":1,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1568\/revisions"}],"predecessor-version":[{"id":1867,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1568\/revisions\/1867"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=1568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=1568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=1568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}