{"id":1575,"date":"2012-02-02T02:40:01","date_gmt":"2012-02-02T07:40:01","guid":{"rendered":""},"modified":"2016-02-17T16:43:32","modified_gmt":"2016-02-17T21:43:32","slug":"valentines-day-bbb-florist-warning","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/news\/valentines-day-bbb-florist-warning","title":{"rendered":"Valentine’s Day BBB Florist Warning: Top Source of Complaints"},"content":{"rendered":"

Valentine’s Day flower shopping advice abounds. Yesterday, Chicago\u2019s BBB reported<\/a> that complaints filed against florists were up 47% from 2010 to 2011 and urged sweethearts to shop wisely for the best blooms.<\/p>\n

A 47% complaint increase? Quite an alarming statistic – one that really begged for a closer look.<\/p>\n

So I dug through their numbers to discover the details of the source of that huge jump in BBB complaints:<\/p>\n

Total 2011 Chicago BBB Florist Complaints : 588<\/strong>
\nFTD.com complaints: 558<\/strong>
\nLocal Chicago florist complaints: 30<\/strong><\/p>\n

FTD.com\u2019s <\/strong>business practices were the source of 95% of all complaints about \u2018florists\u2019 made to the Chicago BBB.<\/strong><\/p>\n

I called the Chicago office of the Better Business Bureau to ask a few questions and to express my dismay with the way their press release seemed to create a negative portrait of Chicago florists as a group.\u00a0 In reality, the overwhelming majority (all but 5%) of complaints processed were about a single business \u2013 FTD.com<\/strong> – and the BBB still rates that company with an A+<\/strong>.<\/p>\n

So in effect, by urging consumers to view florist ratings on the BBB site, the BBB is heartily \u2018endorsing\u2019 their single biggest source of consumer flower dissatisfaction.<\/em><\/p>\n

Many local florists believe the Better Business Bureau should put national floral marketing firms like FTD, Teleflora<\/a>, 1800Flowers.com<\/a>, Blooms Today<\/a>, Just Flowers<\/a> and others in a category separate from local flower shops. These businesses don\u2019t stock fresh floral inventory and don\u2019t actually make the deliveries themselves. They primarily broker orders to local florists for fulfillment or use third-party fulfillment houses to drop-ship orders via parcel services.<\/p>\n

Please, call them Floral Relay Services, Floral Marketing Agencies, Online Floral Services or some other name that reflects the true nature of their businesses, but don\u2019t classify them as \u2018florists\u2019.<\/p>\n

Lumping local stores in the same category as national call center\/affiliate marketers is akin to categorizing Expedia or Travelocity (travel agents) as hotels or airlines.<\/p>\n

Before anyone gets the idea that weak local florists cause most of the complaints about FTD.com, it might be helpful to know:<\/p>\n

– Valentine\u2019s Day 2011 was the scene of a major marketing fiasco<\/strong> with FTD.com and Groupon<\/strong> where FTD\u2019s\u00a0 discount offers through the group buying site were called bait and switch<\/a>\u00a0 scams<\/a>\u00a0 across national media.
\n–\u00a0 Approximately 75% of the products featured on FTD.com for Valentine\u2019s Day and other floral holidays are not delivered by local flower shops.\u00a0 They\u2019re drop-shipped in boxes<\/strong> via UPS and FedEx.
\n–\u00a0 FTD created a program which severely fines local florists 100% of the value of each flower order if the shops fail to deliver the items on time. The down-side for accepting their orders is now much greater than the up-side during busy major holidays. Many stores simply shut off their FTD communications software<\/strong> and refuse to accept FTD orders before and on high-demand days like Valentine\u2019s Day and Mother\u2019s Day.<\/p>\n

As a business owner whose company is a member of the BBB, it\u2019s disheartening to read such an incendiary, misleading headline as the one released by the Chicago BBB about florists this Valentine’s Day.<\/p>\n

A more helpful headline could have read: “Local Chicago Florists Blossom in 2011: Just 30 consumer complaints for the entire year.”<\/p>\n

Hey, Chicago BBB, how about a do-over?\u00a0 And if you’re going to send out a press release cautioning flower buyers for Valentine’s Day, think twice about who you award those A+ ratings.<\/p>\n","protected":false},"excerpt":{"rendered":"

Valentine’s Day flower shopping advice abounds. Yesterday, Chicago\u2019s BBB reported that complaints filed against florists were up 47% from 2010 to 2011 and urged sweethearts to shop wisely for the best blooms. A 47% complaint increase? Quite an alarming statistic – one that really begged for a closer look. So I dug through their numbers […]<\/p>\n","protected":false},"author":1927,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[239,240,204,238],"class_list":["post-1575","post","type-post","status-publish","format-standard","hentry","category-news","tag-bbb","tag-ftd-2","tag-ftdcom","tag-valentines-day"],"yoast_head":"\nValentine's Day BBB Florist Warning: Top Source of Complaints<\/title>\n<meta name=\"description\" content=\"Valentine's Day flower shopping advice abounds. 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The winner will receive an over-the-top Valentine's gift.","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_73221267_l-2015.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_73221267_l-2015.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_73221267_l-2015.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_73221267_l-2015.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_73221267_l-2015.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_73221267_l-2015.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":822,"url":"https:\/\/www.florist20.com\/blog\/florists\/ftd-websites-add-drop-ship-items-unsuspecting-florists","url_meta":{"origin":1575,"position":3},"title":"FTD Websites Add Drop Ship Items To Unsuspecting Florists","author":"theRKF","date":"February 13, 2014","format":false,"excerpt":"First reported yesterday morning, florists with FTD website woke up to find several new categories of items active on their websites, just in time for those Valentine's shoppers. The kicker? The items are all FTD Drop Ship gifts! This comment was posted by one affected florist: Look what appeared on\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"FTD Drop Ship on Florist Websites","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1461,"url":"https:\/\/www.florist20.com\/blog\/real-florist-blog\/frozen-roses","url_meta":{"origin":1575,"position":4},"title":"Frozen Roses","author":"admin","date":"February 9, 2007","format":false,"excerpt":"Real florists have taken a verbal\u00a0beating from paid radio personalities telling listeners that our flowers are inferior and urging shoppers to purchase the cheap blooms from\u00a0companies like ProFlowers.com.\u00a0Last week we discussed how flowers from a box take the professional presentation\u00a0and the romance out of receiving Valentine's Day flowers, especially at\u2026","rel":"","context":"In "Consumer News"","block_context":{"text":"Consumer News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145\/consumer-news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1698,"url":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads","url_meta":{"origin":1575,"position":5},"title":"Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads","author":"Katie Hendrick","date":"January 14, 2016","format":false,"excerpt":"Confronted with a Sunday Valentine's Day in the middle of a holiday weekend -- the worst case scenario -- Rick Rivers knew he'd have to pull out all the marketing stops this year. In addition to his billboard ads and \"Dr. Love\" coupons dispersed at\u00a0sports bars during NFL playoff games,\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1927"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=1575"}],"version-history":[{"count":1,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1575\/revisions"}],"predecessor-version":[{"id":1860,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1575\/revisions\/1860"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=1575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=1575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=1575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}