{"id":169,"date":"2009-08-25T12:40:54","date_gmt":"2009-08-25T16:40:54","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=169"},"modified":"2009-08-25T12:44:54","modified_gmt":"2009-08-25T16:44:54","slug":"florist-directory-rankings-caffeine","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/florist-directory-rankings-caffeine","title":{"rendered":"A Look Ahead &#8211; Directory Rankings on Caffeine"},"content":{"rendered":"<p>It&#8217;s no secret by now that Google has announced a preview of their next infrastructure update.<\/p>\n<p>Given the popularity of our recent report on <a href=\"http:\/\/www.floristseo.com\/seo\/top-florist-directory-rankings-2009\">Florist Directory Rankings<\/a> (and IYP performance for florists), I thought it might be fun to see how our contenders fared in the &#8220;new Google&#8221; results.<\/p>\n<p>This time out we threw everything into the blender: Top 10 US markets plus 20 cities with population between 100,000 and 500,000, all the same florist directories and <a href=\"http:\/\/www.localseoguide.com\/iyp-seo-rankings-report-2009\/\" target=\"_blank\">Andrew Shotland&#8217;s Top 10 IYP sites<\/a>.<\/p>\n<p>The results, sorted by their Google Caffeine score:<!--more--><\/p>\n<table border=\"0\">\n<tbody>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt; width: 115pt;\" width=\"153\" height=\"20\">Directory<\/td>\n<td style=\"width: 48pt;\" width=\"64\">Google<\/td>\n<td style=\"width: 88pt;\" width=\"117\">Google Caffeine<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Locate A Flower Shop<\/td>\n<td align=\"right\">3066<\/td>\n<td align=\"right\">2714<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Find A Florist<\/td>\n<td align=\"right\">1198<\/td>\n<td align=\"right\">1479<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Flower Shop Network<\/td>\n<td align=\"right\">1138<\/td>\n<td align=\"right\">1197<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Yelp<\/td>\n<td align=\"right\">1347<\/td>\n<td align=\"right\">946<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Superpages<\/td>\n<td align=\"right\">1110<\/td>\n<td align=\"right\">757<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Citysearch<\/td>\n<td align=\"right\">984<\/td>\n<td align=\"right\">525<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Local Flower Shop<\/td>\n<td align=\"right\">342<\/td>\n<td align=\"right\">402<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Yahoo! Local<\/td>\n<td align=\"right\">547<\/td>\n<td align=\"right\">382<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">FTD Florists Online<\/td>\n<td align=\"right\">257<\/td>\n<td align=\"right\">252<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Insider Pages<\/td>\n<td align=\"right\">206<\/td>\n<td align=\"right\">117<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Yellow Pages<\/td>\n<td align=\"right\">111<\/td>\n<td align=\"right\">98<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Local Florist<\/td>\n<td align=\"right\">1<\/td>\n<td align=\"right\">57<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">BizJournals<\/td>\n<td align=\"right\">60<\/td>\n<td align=\"right\">40<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Area Connect<\/td>\n<td align=\"right\">90<\/td>\n<td align=\"right\">27<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Magic Yellow<\/td>\n<td align=\"right\">12<\/td>\n<td align=\"right\">13<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Direct 2 Florist<\/td>\n<td align=\"right\">13<\/td>\n<td align=\"right\">11<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">iLocal Florist<\/td>\n<td align=\"right\">13<\/td>\n<td align=\"right\">3<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">Switchboard<\/td>\n<td align=\"right\">1<\/td>\n<td align=\"right\">1<\/td>\n<\/tr>\n<tr style=\"height: 15pt;\" height=\"20\">\n<td style=\"height: 15pt;\" height=\"20\">FloristDEX<\/td>\n<td>&#8211;<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The biggest winner in the Caffeine update is Teleflora&#8217;s Find A Florist directory with an increase of 281 points, though they still sit a distant second behind Locate A Flower Shop who drops 352 points but maintains a strong lead. Social darling Yelp takes a beating and drops from 2nd to 4th place. In an update that is theoried to be favouring recency and speed (thereby giving a big lift to social sites like Twitter for more real-time data) it&#8217;s interesting to see Find A Florist jump up (perhaps due in part to Nicole&#8217;s excellent work on Twitter?) while Yelp drops.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret by now that Google has announced a preview of their next infrastructure update. Given the popularity of our recent report on Florist Directory Rankings (and IYP performance for florists), I thought it might be fun to see how our contenders fared in the &#8220;new Google&#8221; results. This time out we threw everything [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-florists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Look Ahead - Directory Rankings on Caffeine<\/title>\n<meta name=\"description\" content=\"It&#039;s no secret by now that Google has announced a preview of their next infrastructure update. 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