{"id":1694,"date":"2016-01-07T15:38:21","date_gmt":"2016-01-07T20:38:21","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=1694"},"modified":"2016-01-14T20:34:44","modified_gmt":"2016-01-15T01:34:44","slug":"leverage-holiday-reviews-before-valentines-day","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/leverage-holiday-reviews-before-valentines-day","title":{"rendered":"Leverage Holiday Reviews Before Valentine&#8217;s Day"},"content":{"rendered":"<p>One way to boost your name and reputation in the weeks before Valentine&#8217;s Day is to take advantage of online praise you may have received over the recent holidays.<\/p>\n<p>Why?<!--more--><\/p>\n<ul>\n<li>Review sites are terribly popular. Yelp, for instance, receives <a href=\"http:\/\/expandedramblings.com\/index.php\/yelp-statistics\/\">142 million unique viewers<\/a> a month.<\/li>\n<\/ul>\n<ul>\n<li>Reviews are deemed highly credible. <a href=\"http:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\">Studies<\/a> have found that 88 percent of people use online reviews to research a business and 73 percent trust them as much as they do a recommendation from a relative or close friends.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/Depositphotos_7466306_m-2015.jpg\" rel=\"attachment wp-att-1695\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1695 alignright\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/Depositphotos_7466306_m-2015-300x201.jpg\" alt=\"Teachers Sticker Stars\" width=\"418\" height=\"280\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/Depositphotos_7466306_m-2015-300x201.jpg 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/Depositphotos_7466306_m-2015-768x515.jpg 768w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/Depositphotos_7466306_m-2015-150x100.jpg 150w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/Depositphotos_7466306_m-2015-330x220.jpg 330w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/Depositphotos_7466306_m-2015-400x268.jpg 400w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/Depositphotos_7466306_m-2015.jpg 1000w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/a>Because of these two points, &#8220;you need to highlight your good reviews as much as possible,&#8221; says Daniel Lemin, who runs the consulting firm One Good Brand.<\/p>\n<p>In a recent <a href=\"http:\/\/www.convinceandconvert.com\/customer-experience\/leverage-positive-reviews\/\">article<\/a> for <em>Convince and Convert<\/em>, he shared two incredibly simple and effective ways to capitalize on these reviews.<\/p>\n<p><strong>RESPOND!<\/strong><\/p>\n<p><strong>\u00a0<\/strong>&#8220;Your customers want to interact with you,&#8221; Lemin said. &#8220;One of the best ways to let them is to come up with an insightful and gracious response via rating-and-review sites.&#8221;<\/p>\n<p>Check what people are saying about you on Yelp, Google, Yahoo, Facebook, etc., and take a minute or two to acknowledge the nice things people say about you.<\/p>\n<ul>\n<li>Don&#8217;t be generic; instead, reply directly to what they mention in their message. It makes a difference. Read the two different approaches and ask yourself which one sounds warm and genuine.<\/li>\n<\/ul>\n<p><em>\u00a0<\/em><em>&#8220;Thank you for your patronage.&#8221;<\/em><\/p>\n<p><em>&#8220;Thanks for the compliment! We had so much fun replicating your wife&#8217;s wedding bouquet and are honored you let us be a part of your 10<sup>th<\/sup> anniversary celebration!&#8221;<\/em><\/p>\n<ul>\n<li>If the review includes any constructive criticism, address it politely and succinctly. (&#8220;Thanks for drawing this to our attention. We&#8217;ll discuss it at our next staff meeting and make sure it never happens again.&#8221;)<\/li>\n<li>Don\u2019t forget to use their user names. (\u201cCome back soon, trackchico44!\u201d)<\/li>\n<\/ul>\n<p><strong>POST AND PROMOTE PRAISE<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Three words: Copy and paste.<\/p>\n<p>Take those glowing reviews and put them on your website and social media pages.<\/p>\n<p>&#8220;Posting positive reviews builds credibility through an outsider opinion while highlighting a selling point of your business you may not have considered,&#8221; Lemin said.<\/p>\n<p><strong>And as for any negative reviews\u2026<\/strong><\/p>\n<p><strong>\u00a0<\/strong>&#8220;Use them as fuel,&#8221; Lemin says. &#8220;Feedback like this is invaluable\u2014any trends should be examined. If you are seeing constant complaints about a certain aspect of your business, it\u2019s time to re-evaluate how you handle that aspect of your trade.&#8221; And it&#8217;s so much better to nip those problems in the bud before all cupid thrusts you in the spotlight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One way to boost your name and reputation in the weeks before Valentine&#8217;s Day is to take advantage of online praise you may have received over the recent holidays. Why?<\/p>\n","protected":false},"author":1925,"featured_media":1695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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