![\"IMAG0171\"](\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171-300x169.jpg\")
<\/a><\/p>\nThe festive but laid-back atmosphere “was great for getting new leads,” he said.<\/p>\n
Other highlights included free food and drinks, designer demos, and a flower raffle.<\/p>\n
“All in all, it was a great start for Valentine’s Day,” he said. “We need to do everything we can to get sales early. And a lot of guests told me they really liked this concept.”<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Confronted with a Sunday Valentine’s Day in the middle of a holiday weekend — the worst case scenario — Rick Rivers knew he’d have to pull out all the marketing stops this year. In addition to his billboard ads and “Dr. Love” coupons dispersed at\u00a0sports bars during NFL playoff games, the owner of A Floral […]<\/p>\n","protected":false},"author":1925,"featured_media":1707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-florists"],"yoast_head":"\n
Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads<\/title>\n<meta name=\"description\" content=\"Confronted with a Sunday Valentine's Day in the middle of a holiday weekend -- the worst case scenario -- Rick Rivers knew he'd have to pull out all the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads\" \/>\n<meta property=\"og:description\" content=\"Confronted with a Sunday Valentine's Day in the middle of a holiday weekend -- the worst case scenario -- Rick Rivers knew he'd have to pull out all the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads\" \/>\n<meta property=\"og:site_name\" content=\"Florist 2.0 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-14T20:35:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-01-15T01:32:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3264\" \/>\n\t<meta property=\"og:image:height\" content=\"1836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Hendrick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:site\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Hendrick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads\"},\"author\":{\"name\":\"Katie Hendrick\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\"},\"headline\":\"Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads\",\"datePublished\":\"2016-01-14T20:35:21+00:00\",\"dateModified\":\"2016-01-15T01:32:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads\"},\"wordCount\":313,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/IMAG0171.jpg\",\"articleSection\":[\"Florists\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads\",\"name\":\"Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/IMAG0171.jpg\",\"datePublished\":\"2016-01-14T20:35:21+00:00\",\"dateModified\":\"2016-01-15T01:32:17+00:00\",\"description\":\"Confronted with a Sunday Valentine's Day in the middle of a holiday weekend -- the worst case scenario -- Rick Rivers knew he'd have to pull out all the\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#primaryimage\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/IMAG0171.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/IMAG0171.jpg\",\"width\":3264,\"height\":1836},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"name\":\"Florist 2.0 Blog\",\"description\":\"Online marketing tips and floral industry news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\",\"name\":\"Florist 2.0 Blog\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"width\":300,\"height\":111,\"caption\":\"Florist 2.0 Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\",\"name\":\"Katie Hendrick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"caption\":\"Katie Hendrick\"},\"sameAs\":[\"http:\\\/\\\/CanadianFloristMag.com\",\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"],\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/author\\\/khendrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads","description":"Confronted with a Sunday Valentine's Day in the middle of a holiday weekend -- the worst case scenario -- Rick Rivers knew he'd have to pull out all the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads","og_locale":"en_US","og_type":"article","og_title":"Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads","og_description":"Confronted with a Sunday Valentine's Day in the middle of a holiday weekend -- the worst case scenario -- Rick Rivers knew he'd have to pull out all the","og_url":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads","og_site_name":"Florist 2.0 Blog","article_publisher":"https:\/\/www.facebook.com\/Florist.WebSites","article_author":"https:\/\/www.facebook.com\/Florist.WebSites","article_published_time":"2016-01-14T20:35:21+00:00","article_modified_time":"2016-01-15T01:32:17+00:00","og_image":[{"width":3264,"height":1836,"url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg","type":"image\/jpeg"}],"author":"Katie Hendrick","twitter_card":"summary_large_image","twitter_creator":"@Florist_20","twitter_site":"@Florist_20","twitter_misc":{"Written by":"Katie Hendrick","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#article","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads"},"author":{"name":"Katie Hendrick","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478"},"headline":"Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads","datePublished":"2016-01-14T20:35:21+00:00","dateModified":"2016-01-15T01:32:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads"},"wordCount":313,"commentCount":0,"publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg","articleSection":["Florists"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads","url":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads","name":"Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#primaryimage"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg","datePublished":"2016-01-14T20:35:21+00:00","dateModified":"2016-01-15T01:32:17+00:00","description":"Confronted with a Sunday Valentine's Day in the middle of a holiday weekend -- the worst case scenario -- Rick Rivers knew he'd have to pull out all the","breadcrumb":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#primaryimage","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg","width":3264,"height":1836},{"@type":"BreadcrumbList","@id":"https:\/\/www.florist20.com\/blog\/florists\/chamber-commerce-event-earns-florida-florist-early-v-day-sales-new-leads#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.florist20.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads"}]},{"@type":"WebSite","@id":"https:\/\/www.florist20.com\/blog\/#website","url":"https:\/\/www.florist20.com\/blog\/","name":"Florist 2.0 Blog","description":"Online marketing tips and floral industry news","publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.florist20.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.florist20.com\/blog\/#organization","name":"Florist 2.0 Blog","url":"https:\/\/www.florist20.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","width":300,"height":111,"caption":"Florist 2.0 Blog"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"]},{"@type":"Person","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478","name":"Katie Hendrick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","caption":"Katie Hendrick"},"sameAs":["http:\/\/CanadianFloristMag.com","https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"],"url":"https:\/\/www.florist20.com\/blog\/author\/khendrick"}]}},"jetpack_featured_media_url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0171.jpg","jetpack_shortlink":"https:\/\/wp.me\/p6CUyJ-ro","jetpack-related-posts":[{"id":1164,"url":"https:\/\/www.florist20.com\/blog\/business-tips\/florist-2-0-at-saf-amelia-island-2015","url_meta":{"origin":1698,"position":0},"title":"Florist 2.0 at SAF Amelia Island 2015","author":"Katie Hendrick","date":"August 27, 2015","format":false,"excerpt":"We're just a few weeks away from one of the industry's biggest events, the 131st annual convention of the Society of American Florists. Held at the Ritz Carlton on beautiful Amelia Island, Florida, the convention will assemble hundreds of floral leaders for three days packed with educational sessions presented by\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/08\/Rivers-FSN.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/08\/Rivers-FSN.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/08\/Rivers-FSN.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1976,"url":"https:\/\/www.florist20.com\/blog\/business-tips\/6-ways-hit-75-retention-rate","url_meta":{"origin":1698,"position":1},"title":"6 Ways to Hit a 75% Retention Rate","author":"Katie Hendrick","date":"June 9, 2016","format":false,"excerpt":"\"People move and die every year, so a 100% customer retention rate simply isn't realistic,\" said Rick Rivers, of A Floral Boutique in Ormond Beach, Florida, during Canadian Florist's\u00a0annual Business Forum May 30. \"The goal to hit is 75%.\" During his presentation, Rivers shared\u00a0his strategies for keeping customers satisfied. \"The\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"customer retention","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/06\/Depositphotos_48068901_m-2015.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/06\/Depositphotos_48068901_m-2015.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/06\/Depositphotos_48068901_m-2015.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/06\/Depositphotos_48068901_m-2015.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1952,"url":"https:\/\/www.florist20.com\/blog\/business-tips\/go-after-grads","url_meta":{"origin":1698,"position":2},"title":"Go After Grads","author":"Katie Hendrick","date":"May 19, 2016","format":false,"excerpt":"Cue Edward Elgar's Pomp and Circumstance. It\u2019s just about time to toss the caps in the air. Graduation may not be a major\u00a0boon to florists, at least not compared to other spring events (Easter, Administrative Professionals Week, Mother\u2019s Day, prom). But there\u2019s still a place for flowers during this milestone\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/05\/Depositphotos_2112306_s-2015-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1918,"url":"https:\/\/www.florist20.com\/blog\/business-tips\/save-date-canadian-florist-business-forum-may-30","url_meta":{"origin":1698,"position":3},"title":"Save the Date: Canadian Florist Business Forum is May 30","author":"Katie Hendrick","date":"April 15, 2016","format":false,"excerpt":"Make this Memorial Day an opportunity to better your business. Canadian Florist, published by Florist 2.0 founder Ryan Freeman, will host its annual business forum May 30 at the new Universal EventSpace in Woodbridge, Ontario. This one-day event will feature some of the industry\u2019s most sought after speakers delivering\u00a0tech, sales,\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/save-date.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/save-date.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/save-date.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/save-date.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1031,"url":"https:\/\/www.florist20.com\/blog\/florists\/alabama-florists-mothers-day-benefit","url_meta":{"origin":1698,"position":4},"title":"Alabama Florist\u2019s Mother\u2019s Day Arrangements Benefit Local Neonatal Unit","author":"Katie Hendrick","date":"May 15, 2015","format":false,"excerpt":"To their surprise (and delight), about 150 mothers in Tuscaloosa, Ala., opened their doors Friday to find a brawny fireman bearing flowers. The early Mother\u2019s Day gifts were part of \u201cCelebrate Mom,\u201d a fundraiser to help the local hospital, DCH Health System, purchase beds for its neonatal unit. Those extra\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/05\/May-15-photo-2.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2933,"url":"https:\/\/www.florist20.com\/blog\/news\/shirley-lyons-wins-tom-butler-floral-retailer-of-the-year-award","url_meta":{"origin":1698,"position":5},"title":"Shirley Lyons Wins Tom Butler ‘Floral Retailer of the Year’ Award","author":"Katie Hendrick","date":"September 28, 2018","format":false,"excerpt":"Shirley Lyons, AAF, PFCI, the recently retired owner of Dandelions Flowers & Gifts in Eugene, Oregon, received the fourth annual Tom Butler \u201cFloral Retailer of the Year\u201d award earlier this month during the American Floral Endowment fundraising dinner in conjunction with SAF Palm Springs 2018, the Society of American Florists\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/09\/1.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/09\/1.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/09\/1.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/09\/1.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/09\/1.jpeg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/09\/1.jpeg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=1698"}],"version-history":[{"count":3,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1698\/revisions"}],"predecessor-version":[{"id":1835,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1698\/revisions\/1835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/1707"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=1698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=1698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=1698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"IMAG0158\"](\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0158-169x300.jpg\")
<\/a><\/p>\n![\"IMAG0165\"](\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0165-300x169.jpg\")
ful of smaller gifts) and met 50 people who had never bought flowers from him before.\u00a0![\n<\/a>](\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/IMAG0165.jpg\"){kind=link}