{"id":1839,"date":"2016-01-22T10:30:24","date_gmt":"2016-01-22T15:30:24","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=1839"},"modified":"2016-02-17T16:36:51","modified_gmt":"2016-02-17T21:36:51","slug":"1839","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/1839","title":{"rendered":"A Roomier, Rosier Space &#8212; Just In Time For Valentine&#8217;s Day"},"content":{"rendered":"<p>Georgianne Vinicombe kicked off the new year with a makeover.<\/p>\n<p>Around Thanksgiving, the owner of <a href=\"http:\/\/www.sendingsmiles.com\">Monday Morning Flowers and Balloon Company<\/a>, with locations in Princeton, New Jersey, and Yardley, Pennsylvania, decided a 6- by 12-foot cooler in her Princeton shop needed to go.<\/p>\n<p>&#8220;It was in the middle of our showroom and felt like a barrier between customers and flowers,&#8221; she said. Flowers are sensory objects, she explained, and people simply don&#8217;t take time to\u00a0bend down to touch and smell them\u00a0when they&#8217;re stored in a big chilly box.<\/p>\n<p>&#8220;We have two other coolers, so we weren&#8217;t hurting for storage space,&#8221; she said. &#8220;Besides, it was 18 years old and its insides were rusting.&#8221;<\/p>\n<p><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/DSC_1800.jpg\" rel=\"attachment wp-att-1842\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1842 alignleft\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/DSC_1800-300x199.jpg\" alt=\"DSC_1800\" width=\"395\" height=\"262\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/DSC_1800-300x199.jpg 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/DSC_1800-768x509.jpg 768w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/DSC_1800-1024x679.jpg 1024w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/DSC_1800-150x100.jpg 150w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/DSC_1800-330x220.jpg 330w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/DSC_1800-400x265.jpg 400w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><\/a><\/p>\n<p>Anticipating many costly repairs down the pipeline, she felt justified in pursuing her desire to give the shop a fresh look.<\/p>\n<p>In a mere two days, January 14-15, she had the cooler disassembled, the carpet beneath it torn up and replaced, and new displays in its place.<\/p>\n<p>The change has elicited a ton of positive feedback. &#8220;A lot of customers told us we look much bigger. Some business people said the shop seems more upscale now,&#8221; she said. Her employees&#8217; reaction: &#8220;Who knew that cooler was such an eyesore?&#8221; (Answer: Georgianne.)<\/p>\n<p><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/january-14-2016-016.jpg\" rel=\"attachment wp-att-1844\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1844 alignright\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/january-14-2016-016-300x199.jpg\" alt=\"january 14, 2016 016\" width=\"368\" height=\"244\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/january-14-2016-016-300x199.jpg 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/january-14-2016-016-768x509.jpg 768w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/january-14-2016-016-1024x679.jpg 1024w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/january-14-2016-016-150x100.jpg 150w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/january-14-2016-016-330x220.jpg 330w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/january-14-2016-016-400x265.jpg 400w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/a><\/p>\n<p>And she&#8217;s seen a spike in plant and cash and carry sales.<\/p>\n<p>&#8220;That&#8217;s front and center now,&#8221; she said. &#8220;One woman came in to order flowers for her friend and bought an $80 plant on impulse.&#8221;<\/p>\n<p>Georgianne is delighted with her roomier, prettier store and that she was able to debut it before Valentine&#8217;s Day. She&#8217;s not done though. Throughout 2016, she plans to add more brightening elements, such as a chandelier and new coats of paint.<\/p>\n<p>&#8220;We&#8217;ll tackle it little by little,&#8221; she said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Georgianne Vinicombe kicked off the new year with a makeover. Around Thanksgiving, the owner of Monday Morning Flowers and Balloon Company, with locations in Princeton, New Jersey, and Yardley, Pennsylvania, decided a 6- by 12-foot cooler in her Princeton shop needed to go. &#8220;It was in the middle of our showroom and felt like a [&hellip;]<\/p>\n","protected":false},"author":1925,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1839","post","type-post","status-publish","format-standard","hentry","category-florists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Roomier, Rosier Space -- Just In Time For Valentine&#039;s Day<\/title>\n<meta name=\"description\" content=\"Georgianne Vinicombe kicked off the new year with a makeover. 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