{"id":1875,"date":"2016-02-24T16:29:18","date_gmt":"2016-02-24T21:29:18","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=1875"},"modified":"2016-02-26T12:56:38","modified_gmt":"2016-02-26T17:56:38","slug":"beautifully-fresh-online","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/beautifully-fresh-online","title":{"rendered":"BeautifullyFresh Goes Online"},"content":{"rendered":"<p>A little more than two years after he launched <a href=\"http:\/\/www.beautifullyfresh.com\" target=\"_blank\">BeautifullyFresh<\/a>, Bill Schodowski has taken his one-man wholesale operation online.<\/p>\n<p>\u201cThis has been a major goal of mine,\u201d said Schodowski. \u201cIt\u2019s going to save my sanity and make flower buying more convenient for my customers.\u201d\u00a0<a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/02\/bill-hat-021714.jpg\" rel=\"attachment wp-att-1876\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1876 alignright\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/02\/bill-hat-021714-252x300.jpg\" alt=\"bill hat 021714\" width=\"252\" height=\"300\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/02\/bill-hat-021714-252x300.jpg 252w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/02\/bill-hat-021714-400x476.jpg 400w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/02\/bill-hat-021714.jpg 735w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/a><\/p>\n<p>Up until now, Schodowski would email customers each morning with a list of what\u2019s available for the day and wait for them to call or email with their orders.<\/p>\n<p>\u201cThose who want to hear my whiny voice and my lousy jokes can still call,\u201d he said. \u201cBut those who prefer shopping on their own when it suits them will love this \u2014especially any insomniacs out there!\u201d<\/p>\n<p>The BeautifullyFresh website is very intuitive. It breaks down flowers by type, description, and farm origin. \u201cBy now, a lot of my customers know exactly which farms they like,\u201d he explained. The site works in real-time; when a customer purchases flowers, they disappear from the available listings.<\/p>\n<p>With 45 years of experience in the industry, Schodowski has built up a robust Rolodex that helps him source top-notch and unique product.<\/p>\n<p>\u201cI\u2019ve paired up with an operation in Miami that brings in flowers from South and\u00a0Central America six days a week,\u201d he said. \u201cThey\u2019ve graded their farms based on growing and packaging practices, so I\u2019ve been able to select only AAA farms to offer my retail customers the best quality.\u201d<\/p>\n<p>Schodowski started BeautifullyFresh for retailers who felt under serviced by their wholesalers.<\/p>\n<p>\u201cI\u2019d hear from florists who\u2019d read about the winners in <a href=\"https:\/\/safnow.org\/events-education\/outstanding-varieties-competition\/\" target=\"_blank\">SAF\u2019s Outstanding Varieties Competition<\/a> and then be frustrated that they couldn\u2019t get\u00a0those flowers,\u201d he said.<\/p>\n<p>Schodowski can rattle off several \u201cterrific\u201d wholesalers known for fresh product and a lot of variety, but says they\u2019re not the norm.<\/p>\n<p>\u201cA lot of wholesalers were beaten up financially during the recession and are still hesitant to bring in anything they aren\u2019t 100 percent certain they can sell through,\u201d he explained. \u201cSo their customers have been stuck with the basics.\u201d<\/p>\n<p>The idea behind BeautifullyFresh is that any retailer, \u201cregardless of their size or location, can get those prized and quality varieties to wow their customers.\u201d<\/p>\n<p>Schodowski said that, although he is &#8220;extremely happy&#8221; with his\u00a0current customer base, &#8220;there is always room for one more. I started my love affair with the retail community in 1971 and it shows no signs of letting up.&#8221;<\/p>\n<p>For more information,\u00a0\u00a0call Schodowski at 855-814-6183 or email <a href=\"mailto:bill@beautifullyfresh.com\" target=\"_blank\">bill@beautifullyfresh.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A little more than two years after he launched BeautifullyFresh, Bill Schodowski has taken his one-man wholesale operation online. \u201cThis has been a major goal of mine,\u201d said Schodowski. \u201cIt\u2019s going to save my sanity and make flower buying more convenient for my customers.\u201d\u00a0 Up until now, Schodowski would email customers each morning with a [&hellip;]<\/p>\n","protected":false},"author":1925,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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