{"id":1911,"date":"2016-04-07T11:16:49","date_gmt":"2016-04-07T15:16:49","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=1911"},"modified":"2016-04-07T12:49:58","modified_gmt":"2016-04-07T16:49:58","slug":"edible-arrangements","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/edible-arrangements","title":{"rendered":"Edible Arrangements"},"content":{"rendered":"

Relax! This isn\u2019t a post about a national franchise\u00a0notorious for bashing flowers in its advertising.<\/p>\n

I\u2019m focusing instead on a sweet subject.
\n<\/p>\n

\"cupcakes\"<\/a>
photo by Monday Morning Flowers<\/figcaption><\/figure>\n

Cupcakes!<\/p>\n

Twice this week, florists in my Facebook newsfeed have posted photos that very nearly made me abandon my diet and drive to the bakery down the street. Instead, I closed my browser window to avoid the tempting photos and emailed the florists to learn how and why they sell sugary snacks in the shop.<\/p>\n

Tiger Lily<\/a> in Charleston, South Carolina, recently added assorted boxes of cupcakes to its offerings.<\/p>\n

\u201cOne of our designers started a bakery in home and makes fabulous treats,\u201d said owner Clara Gonzales. \u201cShe keeps them in our cooler in an air tight container and rotates them out weekly.\u201d<\/p>\n

The shop is starting with a low inventory (5 boxes). The designer charges $14 a box, and the shop sells them for $17.50. \u201cIt\u2019s not a huge markup, but it\u2019s a little\u00a0additional revenue and we like supporting a staff member in her new endeavor,\u201d Gonzales says. So far, it seems Charlestonians share my affection for desserts and appreciate the edible add-on option.<\/p>\n

In Princeton, N.J., Georgianne Vinicombe of Monday Morning Flowers and Balloon Company<\/a> partners with a local bakery, House of Cupcakes, to provide cupcakes as an add-on gift with her customers.<\/p>\n

\u201cThey were winners of the Food Network\u2019s Cupcake Wars, so they\u2019re well known,\u201d she says. Vinicombe orders them from the bakery, picks them up, and repackages them.<\/p>\n

\u201cWe sell a few boxes each week,\u201d she says, adding it\u2019s an additional service that resonates with customers \u201cand a nice way of cross-marketing with a well-known company.\u201d<\/p>\n

\u00a0<\/strong>Do your shop sell snacks? Fill us in with the details!<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Relax! This isn\u2019t a post about a national franchise\u00a0notorious for bashing flowers in its advertising. 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