{"id":1947,"date":"2016-05-11T15:25:34","date_gmt":"2016-05-11T19:25:34","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=1947"},"modified":"2016-05-19T10:53:37","modified_gmt":"2016-05-19T14:53:37","slug":"tea-party-fashion-show-nets-sc-florist-new-fans","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/tea-party-fashion-show-nets-sc-florist-new-fans","title":{"rendered":"Tea Party and Fashion Show Nets SC Florist New Fans"},"content":{"rendered":"

Jennifer Pryor celebrated Mother’s Day with 70 friends (some old, many new) on the front lawn of her Lexington, South Carolina flower shop.<\/p>\n

\"Katie<\/a>
Katie Hart, Palmetto Duo Photography<\/figcaption><\/figure>\n

Last Sunday, the owner of White House Florist<\/a> hosted a tea party and fashion show with the help of a local event planner (Melanie Murphy, of By Invitation Only…Event Planning & Design<\/a>), photographer (Katie Hart, of Palmetto Duo<\/a>), furniture dealer (Deborah Collins, of Charmingly Southern Vintage Rentals<\/a>), and boutique owner (Chris Godfrey, of fab’rik Lexington<\/a>).<\/p>\n

\"Katie<\/a>
Katie Hart, Palmetto Duo Photography<\/figcaption><\/figure>\n

Partnering with other local businesses, particularly event planner Melanie Murphy, was critical to the event’s success, Pryor said.\u00a0Their services contributed to the atmosphere of the party while also divvying up tasks and expenses and\u00a0helping with marketing.<\/p>\n

“We’ve done weddings with all of them,” Pryor said. “Networking with fellow vendors and building relationships helps pull these kinds of things together.” Pryor only\u00a0recently met Chris Godfrey and asked if she’d like to get involved, since her store is fairly new and\u00a0would benefit from advertising.<\/p>\n

Decked out in sundresses, fancy hats and fascinators, the guests enjoyed sips and snacks,\u00a0each other’s company, pretty centerpieces and demure table settings, and a fashion show punctuated by a local DJ.<\/p>\n

\"Katie<\/a>
Katie Hart, Palmetto Duo Photography<\/figcaption><\/figure>\n

“We wanted to keep it fairly small and intimate,” Pryor said. “We started taking reservations in March and, by April, were sold out\u00a0with a waiting list.”<\/p>\n

Many asked if the party would become an annual event. “Of course we would love to,” Pryor said. “We just need to make sure we can work out the finances.”<\/p>\n

Pryor is no stranger to hosting parties at her shop. Every fall, she throws\u00a0a tailgate for customers to shop, nibble on football snacks, and celebrate their favorite sports team. Her engagement socials, held several times a year, invite brides-to-be to hobnob with local wedding vendors.<\/p>\n

“Any time we have an event, we have the opportunity to meet new people and introduce them to our business,” she said. ” It also helps build our relationships with our existing customers.” What’s more, any outdoor\u00a0event provides good advertising\u00a0and\u00a0marketing “with all the people who are just driving by.”<\/p>\n","protected":false},"excerpt":{"rendered":"

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