{"id":195,"date":"2010-10-18T11:44:01","date_gmt":"2010-10-18T15:44:01","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=195"},"modified":"2010-10-18T12:16:15","modified_gmt":"2010-10-18T16:16:15","slug":"buying-links","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/buying-links","title":{"rendered":"Look Who’s Buying Links"},"content":{"rendered":"

As a reader of this blog, you’re likely aware that Strider operates a number of web properties, including the leading site in the florist industry, FlowerChat.com<\/a>.<\/p>\n

When you own and operate even one site, some things are a given. You’re going to get spammed by people who want to take advantage of you, people who want to sell you offshore SEO services (shudder), and – of course – the ever popular link exchange request. FlowerChat is a big site. We get a lot of link requests.<\/p>\n

Most of the time I trash these requests upon arrival, perhaps pausing to snicker at the new ways the author has contrived to mangle the English language. Recently, however, I received a request that caught my attention. The email was fairly well written – good enough that the author was probably a native English speaker – and the email clearly offered “compensation” for the link.<\/p>\n

Since I’ve become bored of messing with “Nigerian princes” who have millions of dollars to offer me, I decided to play along with the link request. After a bit of dialogue I was able to to learn that the link request was for a category page on YellowPages.com. This was unexpected, to say the least!<\/p>\n

The ultimate insult, though, was that the link buyer was only willing to offer $50! For a permanent link on an industry-leading site, $50 is a massive slap in the face. (Note: We do not EVER sell links from FlowerChat, or any other site, and we advise clients to adopt the same policy.) For a measly $50, he expected us to risk violating Google’s guidelines and whatever penalties Google might apply.<\/p>\n

I wasn’t going to publicize this at all, until I saw the results of our 2010 Florist Directory study<\/a>. Who was the big winner, and the only directory to make significant gains? YellowPages, of course \"Smile\" I have to wonder if there is any coincidence involved?<\/p>\n","protected":false},"excerpt":{"rendered":"

As a reader of this blog, you’re likely aware that Strider operates a number of web properties, including the leading site in the florist industry, FlowerChat.com. When you own and operate even one site, some things are a given. You’re going to get spammed by people who want to take advantage of you, people who 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