{"id":1952,"date":"2016-05-19T11:22:52","date_gmt":"2016-05-19T15:22:52","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=1952"},"modified":"2016-05-19T11:59:44","modified_gmt":"2016-05-19T15:59:44","slug":"go-after-grads","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/business-tips\/go-after-grads","title":{"rendered":"Go After Grads"},"content":{"rendered":"

Cue Edward Elgar’s Pomp and Circumstance<\/em>. It\u2019s just about time to toss the caps in the air.<\/p>\n

Graduation may not be a major\u00a0boon to florists, at least not compared to other spring events (Easter, Administrative Professionals Week, Mother\u2019s Day, prom). But there\u2019s still a place for flowers during this milestone ritual.<\/p>\n

<\/a><\/p>\n

I remember when I crossed the stage to receive my diploma, I was handed a hibiscus, which my class had voted as our class flower. (Well, actually, we made the moronic choice of “poison ivy,” but school officials wisely went with the runner up selection.) The next day, my parents hosted a party, complete with a couple centerpieces.<\/p>\n

In the next week or two, consider calling your local schools to see if they\u2019d like to offer graduates a flower (or lei\u2014a popular look on the west coast) during their ceremonies. Also make some simple centrepieces in local high school colors (as well as your state\u2019s universities) and advertise them online as the perfect finishing touch for graduation parties.<\/p>\n

Here\u2019s another idea, courtesy of Rick Rivers (aka \u201cThe Bootcamp Guy\u201d for readers active on our message boards). Encourage grads to buy and advertise your flowers by running a selfie contest. Rivers, the owner of A Floral Boutique in Ormond Beach, Florida, asks teens to post photos of themselves holding flowers on social media and tag the shop and mention it in a hashtag. (Consider adding some bud vases, or other offerings budget friendly designs, to your website to make this more enticing for teens with little spending money.) He draws a random winner for a $50 Visa gift card. \u201cWe attempt to gain attention anytime there\u2019s an event,\u201d he said of the low-cost promotion.<\/p>\n

For more tips and strategies from Rivers, don\u2019t miss the Canadian Florist Business Forum<\/strong>, May 29. Click here<\/a> for tickets.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Cue Edward Elgar’s Pomp and Circumstance. It\u2019s just about time to toss the caps in the air. Graduation may not be a major\u00a0boon to florists, at least not compared to other spring events (Easter, Administrative Professionals Week, Mother\u2019s Day, prom). But there\u2019s still a place for flowers during this milestone ritual.<\/p>\n","protected":false},"author":1925,"featured_media":1953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips"],"yoast_head":"\nGo After Grads<\/title>\n<meta name=\"description\" content=\"Cue Edward Elgar's Pomp and Circumstance. 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Box 9099 College Station TX 77842 Phone: 979-845-1699 Texas A&M Benz School of Floral Design To register email: a-boney@tamu.edu","rel":"","context":"In "Announcements"","block_context":{"text":"Announcements","link":"https:\/\/www.florist20.com\/blog\/category\/announcements"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2681,"url":"https:\/\/www.florist20.com\/blog\/florists\/j-schwanke-takes-viewers-colombia","url_meta":{"origin":1952,"position":1},"title":"J Schwanke Takes Viewers to Colombia","author":"Katie Hendrick","date":"October 13, 2017","format":false,"excerpt":"Fancy a trip to South America? You can go (virtually), thanks to\u00a0J Schwanke, AAF, AIFD, PFCI, aka \"the flower expert.\" His latest documentary, \"The Flowers of Colombia,\" a 12-piece series, comes out next week. \u00a0 The project has been two years in the making. 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Over the next three weeks, the owner of Blooms & Flora will offer hands-on lessons, priced at $95 to $135, for those interested in creating hand-tied bouquets, holiday urns, wreaths, wall\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/11\/1-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/11\/1-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/11\/1-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/11\/1-2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/11\/1-2.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/11\/1-2.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1908,"url":"https:\/\/www.florist20.com\/blog\/florists\/cambridge-flower-shop-partners-painting-studio-ultimate-design-event","url_meta":{"origin":1952,"position":3},"title":"Cambridge Flower Shop Partners With Painting Studio For Ultimate Design Event","author":"Katie Hendrick","date":"March 30, 2016","format":false,"excerpt":"A few months ago, I blogged about my experience at a Painting With a Twist class and ways I thought florists could replicate the activity in their shops. Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, took it one step further: she partnered with a painting studio to\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":929,"url":"https:\/\/www.florist20.com\/blog\/newsletters\/newsletter-imagine-launching-flower-shop-mothers-day","url_meta":{"origin":1952,"position":4},"title":"Newsletter: Imagine Launching A Flower Shop at Mother’s Day!","author":"theRKF","date":"May 23, 2014","format":false,"excerpt":"Headlines this week: Houston Florist Got By With (A Lot) Of Help From Her Friends The Most Read Subject Lines Marketing Metrics That Matter Getting 60+ Reviews In 30 Days 57 Tips For Better Blog Marketing Pinterest Introduces Guided Search","rel":"","context":"In "Newsletters"","block_context":{"text":"Newsletters","link":"https:\/\/www.florist20.com\/blog\/category\/newsletters"},"img":{"alt_text":"Amra & friends at Scent & Violet","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/199537e5132dcc791.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1880,"url":"https:\/\/www.florist20.com\/blog\/florists\/1880","url_meta":{"origin":1952,"position":5},"title":"Watch Consumers Make Bouquets for Women’s Day","author":"Katie Hendrick","date":"March 3, 2016","format":false,"excerpt":"The Floral Design Institute in Portland, Oregon will host people from the local community Tuesday, March 8, in a special bouquet-making class for Women's Day. \"The bouquet will leave with the makers,\" said director Leanne Kesler, AIFD, PFCI. \"The plan is that they'll keep one for themselves and share the\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"Women's Day","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/Womens-Day--300x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=1952"}],"version-history":[{"count":3,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1952\/revisions"}],"predecessor-version":[{"id":1956,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1952\/revisions\/1956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/1953"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=1952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=1952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=1952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}