{"id":1958,"date":"2016-05-27T13:37:05","date_gmt":"2016-05-27T17:37:05","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=1958"},"modified":"2016-06-18T18:32:09","modified_gmt":"2016-06-18T22:32:09","slug":"write-emails-like-executive","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive","title":{"rendered":"Write Emails Like an Executive"},"content":{"rendered":"

A few weeks ago, I wrote about innocuous phrases that inadvertently come off as rude in email correspondence<\/a>.<\/p>\n

I’d like to follow that up by discussing emails that try too hard to be nice and polite and, consequently, come\u00a0off as\u00a0insecure and\u00a0annoying and, ultimately, get ignored.<\/p>\n

Earlier this week, I came across a post on LinkedIn by Jon Youshaei, who manages creative marketing for Google, writes for lauded publications including Forbes<\/em> and Time<\/em>, and creates cartoons\u00a0and articles for Every Vowel<\/a>, a site that educates (and entertains) readers about the business world.<\/p>\n

Youshaei shared the cartoon to the right, adding,<\/p>\n

\"cartoon<\/a>
cartoon by Jon Youshaei, www.everyvowel.com<\/figcaption><\/figure>\n

I’m embarrassed to say this cartoon is based on a real experience from my first months at Google. I sent that lengthy email. Afterwards, my boss said: “You sound like you’re fresh out of college!” To which I replied, “But I am fresh out of college!” And he said: “Right, but doesn’t mean you should sound like it.”\u00a0<\/em><\/p>\n

Been there, done that! I lost count of how many cover letters and queries I pitched newspaper and magazine editors right when I got out of grad school, but I’m confident the response rate I got was well under 5 percent. And let’s not even get into the voicemails. Yikes! Here’s hoping\u00a0the good people at\u00a0Smithsonian magazine\u00a0<\/em>have forgotten my name in the last eight years, as I sounded utterly pathetic when\u00a0I rambled about my qualifications and desire to live in D.C., with a rising inflection at the end of each sentence, no less.<\/p>\n

Part of the reason for these verbose emails was youth and inexperience. I didn’t yet have a portfolio to fall back on and felt I needed to compensate with a lengthy hello. But part of it was that I worried about sounding pushy or entitled. I wanted to be perceived as nice and respectable.<\/p>\n

Well, deferring too much to those we want to impress\u2014<\/em><\/strong>an editor, a superior at work or, say, a prospective client\u2014<\/em><\/strong>doesn’t make you more likable. It signals that you\u00a0don’t matter all that much.<\/p>\n

Brevity is not rude. Short messages display courtesy for\u00a0people’s busy schedules. I promise: the people you email will understand, as pretty much everyone (minus prison inmates) can commiserate that time passes too quickly.<\/p>\n

Be short and direct in your emails and\u00a0I bet you’ll get more responses in faster than ever.<\/p>\n","protected":false},"excerpt":{"rendered":"

A few weeks ago, I wrote about innocuous phrases that inadvertently come off as rude in email correspondence. I’d like to follow that up by discussing emails that try too hard to be nice and polite and, consequently, come\u00a0off as\u00a0insecure and\u00a0annoying and, ultimately, get ignored.<\/p>\n","protected":false},"author":1925,"featured_media":1959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips"],"yoast_head":"\nWrite Emails Like an Executive<\/title>\n<meta name=\"description\" content=\"A few weeks ago, I wrote about innocuous phrases that inadvertently come off as rude in email correspondence. I'd like to follow that up by discussing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Write Emails Like an Executive\" \/>\n<meta property=\"og:description\" content=\"A few weeks ago, I wrote about innocuous phrases that inadvertently come off as rude in email correspondence. I'd like to follow that up by discussing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive\" \/>\n<meta property=\"og:site_name\" content=\"Florist 2.0 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-27T17:37:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-18T22:32:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-27-at-12.59.01-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"755\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katie Hendrick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:site\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Hendrick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive\"},\"author\":{\"name\":\"Katie Hendrick\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\"},\"headline\":\"Write Emails Like an Executive\",\"datePublished\":\"2016-05-27T17:37:05+00:00\",\"dateModified\":\"2016-06-18T22:32:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive\"},\"wordCount\":428,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Screen-Shot-2016-05-27-at-12.59.01-PM.png\",\"articleSection\":[\"Business Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive\",\"name\":\"Write Emails Like an Executive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Screen-Shot-2016-05-27-at-12.59.01-PM.png\",\"datePublished\":\"2016-05-27T17:37:05+00:00\",\"dateModified\":\"2016-06-18T22:32:09+00:00\",\"description\":\"A few weeks ago, I wrote about innocuous phrases that inadvertently come off as rude in email correspondence. I'd like to follow that up by discussing\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive#primaryimage\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Screen-Shot-2016-05-27-at-12.59.01-PM.png\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Screen-Shot-2016-05-27-at-12.59.01-PM.png\",\"width\":755,\"height\":544,\"caption\":\"cartoon by Jon Youshaei, www.everyvowel.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/business-tips\\\/write-emails-like-executive#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Write Emails Like an Executive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"name\":\"Florist 2.0 Blog\",\"description\":\"Online marketing tips and floral industry news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\",\"name\":\"Florist 2.0 Blog\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"width\":300,\"height\":111,\"caption\":\"Florist 2.0 Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\",\"name\":\"Katie Hendrick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"caption\":\"Katie Hendrick\"},\"sameAs\":[\"http:\\\/\\\/CanadianFloristMag.com\",\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"],\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/author\\\/khendrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Write Emails Like an Executive","description":"A few weeks ago, I wrote about innocuous phrases that inadvertently come off as rude in email correspondence. I'd like to follow that up by discussing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive","og_locale":"en_US","og_type":"article","og_title":"Write Emails Like an Executive","og_description":"A few weeks ago, I wrote about innocuous phrases that inadvertently come off as rude in email correspondence. I'd like to follow that up by discussing","og_url":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive","og_site_name":"Florist 2.0 Blog","article_publisher":"https:\/\/www.facebook.com\/Florist.WebSites","article_author":"https:\/\/www.facebook.com\/Florist.WebSites","article_published_time":"2016-05-27T17:37:05+00:00","article_modified_time":"2016-06-18T22:32:09+00:00","og_image":[{"width":755,"height":544,"url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-27-at-12.59.01-PM.png","type":"image\/png"}],"author":"Katie Hendrick","twitter_card":"summary_large_image","twitter_creator":"@Florist_20","twitter_site":"@Florist_20","twitter_misc":{"Written by":"Katie Hendrick","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive#article","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive"},"author":{"name":"Katie Hendrick","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478"},"headline":"Write Emails Like an Executive","datePublished":"2016-05-27T17:37:05+00:00","dateModified":"2016-06-18T22:32:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive"},"wordCount":428,"commentCount":1,"publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-27-at-12.59.01-PM.png","articleSection":["Business Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive","url":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive","name":"Write Emails Like an Executive","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive#primaryimage"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-27-at-12.59.01-PM.png","datePublished":"2016-05-27T17:37:05+00:00","dateModified":"2016-06-18T22:32:09+00:00","description":"A few weeks ago, I wrote about innocuous phrases that inadvertently come off as rude in email correspondence. I'd like to follow that up by discussing","breadcrumb":{"@id":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive#primaryimage","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-27-at-12.59.01-PM.png","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-27-at-12.59.01-PM.png","width":755,"height":544,"caption":"cartoon by Jon Youshaei, www.everyvowel.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.florist20.com\/blog\/business-tips\/write-emails-like-executive#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.florist20.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Write Emails Like an Executive"}]},{"@type":"WebSite","@id":"https:\/\/www.florist20.com\/blog\/#website","url":"https:\/\/www.florist20.com\/blog\/","name":"Florist 2.0 Blog","description":"Online marketing tips and floral industry news","publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.florist20.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.florist20.com\/blog\/#organization","name":"Florist 2.0 Blog","url":"https:\/\/www.florist20.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","width":300,"height":111,"caption":"Florist 2.0 Blog"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"]},{"@type":"Person","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478","name":"Katie Hendrick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","caption":"Katie Hendrick"},"sameAs":["http:\/\/CanadianFloristMag.com","https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"],"url":"https:\/\/www.florist20.com\/blog\/author\/khendrick"}]}},"jetpack_featured_media_url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-27-at-12.59.01-PM.png","jetpack_shortlink":"https:\/\/wp.me\/p6CUyJ-vA","jetpack-related-posts":[{"id":1934,"url":"https:\/\/www.florist20.com\/blog\/email-marketing\/emails-sabotaging-customer-service","url_meta":{"origin":1958,"position":0},"title":"Are Your Emails Sabotaging Your Customer Service?","author":"Katie Hendrick","date":"April 28, 2016","format":false,"excerpt":"There's a lot of focus in the industry on how to be cheerful and helpful in our phone and in-person interactions with customers. And for good reason\u2014these are critical parts of running a successful retail business. After more than five years of reading Tim Huckabee's columns, participating in his webinars\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/www.florist20.com\/blog\/category\/email-marketing"},"img":{"alt_text":"Are your emails rude?","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/email-rude-Depositphotos_38936851_l-2015.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/email-rude-Depositphotos_38936851_l-2015.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/email-rude-Depositphotos_38936851_l-2015.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/email-rude-Depositphotos_38936851_l-2015.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/email-rude-Depositphotos_38936851_l-2015.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/email-rude-Depositphotos_38936851_l-2015.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":905,"url":"https:\/\/www.florist20.com\/blog\/email-marketing\/promotional-email-craft-attention-grabbing-emails","url_meta":{"origin":1958,"position":1},"title":"The Promotional Email: How to Craft Attention-Grabbing Emails","author":"Rome K","date":"May 12, 2014","format":false,"excerpt":"In the previous post in the series, we talked about the philosophy and objectives of an email marketing campaign. We also touched on how nearly every email you send out should either solve a problem or meet a core desire of your audience. This helps to increase the effectiveness of\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/www.florist20.com\/blog\/category\/email-marketing"},"img":{"alt_text":"Crafting good email","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/crafting-email.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/crafting-email.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/crafting-email.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":988,"url":"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics","url_meta":{"origin":1958,"position":2},"title":"Remember These Email Marketing Basics","author":"Cody","date":"July 23, 2014","format":false,"excerpt":"Effective communication is vital to growing\u00a0a successful florist business. Email marketing gives you the opportunity to get information out to your customers in a convenient and cost-effective way, whether you want to send out details of new opening hours, product offers or special holiday promotions. Getting started with email marketing\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/www.florist20.com\/blog\/category\/email-marketing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2857,"url":"https:\/\/www.florist20.com\/blog\/business-tips\/the-magic-of-untouchable-days","url_meta":{"origin":1958,"position":3},"title":"The Magic of ‘Untouchable’ Days","author":"Katie Hendrick","date":"March 30, 2018","format":false,"excerpt":"Scrolling through my LinkedIn newsfeed, I saw a post titled, \"Why You Need an Untouchable Day Every Week.\" Sensing it contained advice on work-life balance, I clicked. (For the past two or three years, I've found myself working more and more weekends and letting once important things in my life\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Depositphotos_39528391_l-2015.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Depositphotos_39528391_l-2015.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Depositphotos_39528391_l-2015.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Depositphotos_39528391_l-2015.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Depositphotos_39528391_l-2015.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Depositphotos_39528391_l-2015.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":920,"url":"https:\/\/www.florist20.com\/blog\/email-marketing\/promotional-email-3-types-emails-sending-list","url_meta":{"origin":1958,"position":4},"title":"The Promotional Email: 3 Types of Emails You Should be Sending to Your List","author":"Rome K","date":"May 26, 2014","format":false,"excerpt":"Email marketing isn\u2019t just blasting your offers to your list. An email list can be used to take care of customer service and retention, brand building, and generating useful data about your client\/prospect base. All of this, either directly or indirectly, can lead to more sales. If every email you\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/www.florist20.com\/blog\/category\/email-marketing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/email-delivery-e1400184898808.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/email-delivery-e1400184898808.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/email-delivery-e1400184898808.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":900,"url":"https:\/\/www.florist20.com\/blog\/email-marketing\/promotional-email-start-successful-campaign","url_meta":{"origin":1958,"position":5},"title":"The Promotional Email: How to Start a Successful Campaign","author":"Rome K","date":"May 6, 2014","format":false,"excerpt":"We all hate spam. The hatred is universal and unequivocal. I have not met one single person who enjoys receiving spam in his inbox. But yet, spam still exists\u2014in shocking numbers. Because of this, many businesses are gun-shy when it comes to email marketing\u2014afraid that they are going to frustrate\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/www.florist20.com\/blog\/category\/email-marketing"},"img":{"alt_text":"Email Marketing","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/Email-marketing.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/Email-marketing.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/Email-marketing.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=1958"}],"version-history":[{"count":2,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1958\/revisions"}],"predecessor-version":[{"id":1985,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/1958\/revisions\/1985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/1959"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=1958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=1958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=1958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}