{"id":1961,"date":"2016-06-02T18:20:07","date_gmt":"2016-06-02T22:20:07","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=1961"},"modified":"2016-06-18T18:44:38","modified_gmt":"2016-06-18T22:44:38","slug":"scope-mobile-search","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/mobile\/scope-mobile-search","title":{"rendered":"The Scope of Mobile Search"},"content":{"rendered":"

Canadian Florist magazine held its annual business forum Monday, May 30, and invited Meagan Tanner of Google Canada to speak.<\/p>\n

Tanner, who’s spent nine years working with more than 1,000 small businesses in three countries, described the key to success as being in the right place to reach consumers and having a message that resonates.<\/p>\n

For decades, companies could advertise on one of the major networks between 7 and 10 p.m. and expect that millions of parents and kids would see the commercial during their nightly ritual of watching t.v. as a family after dinner.<\/p>\n

Oh, how times have changed! We have exponentially more channels to choose from not to mention on demand streaming services and technology to fast forward through commercials. Except for, perhaps, the Super Bowl, masses of people seldom watch live t.v.<\/p>\n

“We’re overwhelmed with decisions,” said Tanner. “Many nights I end up just watching movie trailers because there are so many options out there and I can’t commit.”\"\"<\/a><\/p>\n

Losing this reliable advertising option may frustrate major companies, but it’s actually a benefit to small businesses, Tanner said.<\/p>\n

“The days of media scarcity are over,” she said. “It’s no longer about who has the deepest pockets. It’s about who can figure out when and where their customers are searching for them.”<\/p>\n

You can assume, with almost certainty, that your customers are online–specifically on a phone or tablet. Some of the Google research\u00a0Tanner shared:<\/p>\n