{"id":2003,"date":"2016-07-07T16:11:25","date_gmt":"2016-07-07T20:11:25","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2003"},"modified":"2016-07-12T13:13:21","modified_gmt":"2016-07-12T17:13:21","slug":"let-local-artists-decorate-shop","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/let-local-artists-decorate-shop","title":{"rendered":"Let Local Artists Decorate Your Shop"},"content":{"rendered":"

The weeks between the Fourth of July (or Canada Day) and the arrival\u00a0of fall can feel long and challenging for retailers trying to come up with visual merchandising displays.\u00a0\"IMG_4129\"<\/a><\/p>\n

If you’re pressed for ideas, you might steal this one from my\u00a0favorite local barista,\u00a0Zach Peavler, owner of The Local Bean<\/a>. He decorates his coffee shop with work by local artists, which guests can purchase. (He receives a 20 percent commission.)<\/p>\n

“It gives the shop good visual appeal and it fits in with what we’re all about: supporting the local community,” Peavler says. “It’s there in our name. We’re a local coffee house that sells goods from a local bakery and a local spa.”<\/p>\n

\"IMG_4126\"<\/a>By reaching out to artists, he nurtures more relationships within the community, people who become customers and talk up The Local Bean to their friends. He also has a rotation of colorful, intriguing items that change up the shop’s aesthetic. As a bonus, he makes a little money.\u00a0\"IMG_4127\"<\/a><\/p>\n

Artists like having Peavler show their work because the coffee shop has much more foot traffic than a gallery.<\/p>\n

To find local talent, Peavler turns to the Ringling College of Art and Design<\/a>. “It’s really easy to find people,” he said. “Sarasota is an art town and there are a lot of artists looking for an outlet to show their stuff.”<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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Veteran florist Amy Wheeler of Palm Coast, Florida recently told the Daytona Beach News-Journal that online floral sites are now the norm for a lot\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":158,"url":"https:\/\/www.florist20.com\/blog\/seo\/top-florist-directory-rankings-2009","url_meta":{"origin":2003,"position":4},"title":"Top Florist Directory Rankings 2009","author":"theRKF","date":"August 14, 2009","format":false,"excerpt":"Inspired by Andrew Shotland's recent review of the top IYP sites based on rankings across various cities (referenced in an earlier post), I decided to run my own test on a number of popular florist directories. 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