{"id":209,"date":"2011-01-19T09:27:01","date_gmt":"2011-01-19T13:27:01","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=209"},"modified":"2014-03-21T18:07:37","modified_gmt":"2014-03-21T22:07:37","slug":"optimizing-seo-leads","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/optimizing-seo-leads","title":{"rendered":"Optimizing Your SEO Leads"},"content":{"rendered":"<p><strong>Telecommunication Solutions and Easy Navigation are Factors In Closing Sales<br \/>\n<\/strong><\/p>\n<p>Florists wishing to capture potential business via Google searches must think beyond just getting visitors to their site.\u00a0 Getting hits to your company\u2019s website is only part of the equation.\u00a0 There are other factors that must be taken into account.\u00a0\u00a0 In order to truly have a successful search engine campaign, a florist must be able to turn hits into sales.\u00a0\u00a0 To do that, the florist must have a website that makes placing an order inviting, and a back up answering service or call center to field live calls.<!--more--><\/p>\n<p><strong>Designing the Right &#8220;Sight&#8221;<\/strong><\/p>\n<p>What good are visitors to your site, if they aren\u2019t becoming your customers?\u00a0 In order to accommodate sales, the florist\u2019s website must be \u201cuser friendly\u201d.\u00a0 Sites designed to capture search terms are often cluttered and confusing to the end user.\u00a0\u00a0 It is imperative that the site layout be clean and simple to use.\u00a0 By designing the website to encourage the visitors to purchase, a florist will increase the percentage of visitors converted to customers.\u00a0 Each and every person landing on your website is an opportunity; one that needs to be capitalized upon.\u00a0 By providing an easy to use shopping cart and smooth website navigation, the design of the site is vital to the success of any internet sales project.<\/p>\n<p><strong>The Telephone is Still Extremely Relevant <\/strong><\/p>\n<p>In addition to playing the SEO game and providing the ideal website to land on, having the proper telephone communication network in place is also a key ingredient in making your website work.\u00a0 Each and every website should have a phone number displayed prominently where a customer could telephone the florist to answer questions and take orders.\u00a0 Staffing the phones twenty-four hours a day is a necessity, as calls from internet advertising could come in at any time of the day or night.<\/p>\n<p>While it is impractical for most offices to be staffed around the clock, an answering service or call center makes doing so easy to manage and cost effective.\u00a0\u00a0 Answering services are a great fit for a florist\u2019s website.\u00a0\u00a0 These companies are able to answer calls at all hours of the day and night, as well as having the ability to take orders and help manage your deliveries.\u00a0 Today, an answering service can have access to necessary information that will help the communication and sales process of a business run smoothly.<\/p>\n<p>Even as the world gets more comfortable using the internet to find your business, and to place orders from your business, a live voice is an excellent safety net.\u00a0 Companies using an answering service or call center as a compliment to their SEO campaigns see the difference.\u00a0 Live operators can help turn a reluctant visitor into a customer.\u00a0 The ability to capture the phone calls of buyers reluctant to use their credit card on the internet.<\/p>\n<p>While SEO is an important part of the success of a florist, it is not a standalone solution.\u00a0 Having the right website and the proper telecommunication team in place are complimentary pieces of the puzzle.\u00a0 When properly implemented along with a well place optimization program, success usually follows.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telecommunication Solutions and Easy Navigation are Factors In 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[&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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