{"id":2122,"date":"2016-11-04T10:56:05","date_gmt":"2016-11-04T14:56:05","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2122"},"modified":"2016-11-04T13:20:35","modified_gmt":"2016-11-04T17:20:35","slug":"virginia-florist-hosts-regal-birthday-party","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/virginia-florist-hosts-regal-birthday-party","title":{"rendered":"Virginia Florist Hosts Regal Birthday Party"},"content":{"rendered":"

On Wednesday, October 26, Karin\u2019s Florist turned 60\u2014a milestone birthday that more than 20,000 people in Vienna, Virginia cheered.<\/p>\n

\u201cWhen we started planning about a year ago, we realized the anniversary coincided with the city\u2019s Halloween parade and knew we had to capitalize on it,\u201d said President Maris Angolia, AAF. The staff immediately began brainstorming a party that concluded with a show-stopping float that would mesmerize the crowd.<\/p>\n

<\/p>\n

\"Lux<\/a>
Lux Photography<\/figcaption><\/figure>\n

They landed on the idea of a Cinderella-themed celebration, complete with a prince and princess riding in a carriage (adorned with flowers and greenery\u2014of course).<\/p>\n

\u201cIt was our diamond anniversary and we planned to give away a pair of diamond earrings from Princess Jewelers, which got us thinking about princesses. Plus, it\u2019s Disneyland\u2019s 60th<\/sup> anniversary as well,\u201d Angolia said. \u201cWe recently began offering Disney-themed containers and accessories. So it just seemed like a perfect fit.\u201d<\/p>\n

Next, she located a local company, Shenandoah Carriage Company<\/a>, that provides horse-drawn carriage rides and asked the owner if he\u2019d be interested in partnering with the shop<\/a> for the parade, which draws tens of thousands of spectators each year. (He offered a resounding \u201cyes!\u201d)<\/p>\n

Then it was time to cast Cinderella and Prince Charming\u2014roles played by Angolia\u2019s goddaughter and a Karin\u2019s employee.<\/p>\n

\"Lux<\/a>
Lux Photography<\/figcaption><\/figure>\n

To engage the community, the shop hosted a social media contest. Parents posted a photograph of their daughter dressed as a princess and asked friends to vote by liking or sharing the image. For each \u201clike\u201d on Facebook (\u201cheart\u201d on Instagram or \u201cfavorite\u201d on Twitter), the child got one entry in a raffle to pick an honorary princess to accompany Cinderella and Prince Charming in the carriage. Each \u201cshare\u201d (\u201crepost\u201d and \u201cretweet\u201d) earned three entries.<\/p>\n

\u201cI\u2019m pretty sure our winner, Abigail, had something like 250 entries,\u201d Angolia said with a laugh. \u201cHer father had a hilarious post and was very gung-ho soliciting votes.\u201d His entry alone gave the shop a ton of free publicity leading up to the event.<\/p>\n

On the big day, the Karin\u2019s Florist parking lot was filled with families enjoying a festival-like atmosphere complete with pumpkin carving, face painting, and a flower bracelet-making station. A professional photographer\u2014a friend of Angolia\u2019s\u2014snapped images of children posing with Cinderella and Prince Charming. Employees handed guests a token rose and Disney pin.<\/p>\n

Just before the parade started, Angolia\u2019s husband, dressed as a knight, introduced \u201cPrincess Abigail,\u201d who arrived dressed as Belle and crawled into the carriage.<\/p>\n

\u201cSeeing her excitement was the highlight of the day,\u201d Angolia said. \u201cShe was so happy.\u201d (Editorial aside: Raise your hand if you think\u00a0Abigail will be a Karin\u2019s customer for life!)\u00a0\"img_0622\"<\/a><\/p>\n

The celebration generated a ton of media coverage<\/a>. Two news stations featured\u00a0the carriage in their parade highlights, and one of them shot four segments at the shop throughout the day. A photo of the carriage appeared on the front page of several newspapers.<\/p>\n

\u201cIt sounds clich\u00e9 when you\u2019re talking about Disney, but the day was truly magical,\u201d Angolia said. \u201cEverything fell into place beautifully and exceeded our expectations.\u201d<\/p>\n

Interested in hosting a major party\u00a0at your shop? Angolia has a few words of advice:<\/p>\n

\u201cTie it into a community event so you have a built-in audience and don\u2019t have to start from the ground up,\u201d she said. \u201cAnd start early! This gives you time to line up partnerships and get the word out before people have other plans.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

On Wednesday, October 26, Karin\u2019s Florist turned 60\u2014a milestone birthday that more than 20,000 people in Vienna, Virginia cheered. \u201cWhen we started planning about a year ago, we realized the anniversary coincided with the city\u2019s Halloween parade and knew we had to capitalize on it,\u201d said President Maris Angolia, AAF. The staff immediately began brainstorming […]<\/p>\n","protected":false},"author":1925,"featured_media":2124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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