{"id":2207,"date":"2017-01-13T10:04:01","date_gmt":"2017-01-13T15:04:01","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2207"},"modified":"2017-01-13T10:04:01","modified_gmt":"2017-01-13T15:04:01","slug":"3-v-day-marketing-ideas-work-now","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/business-tips\/3-v-day-marketing-ideas-work-now","title":{"rendered":"3 V-Day Marketing Ideas to Work on Now"},"content":{"rendered":"<p>With one month to go, you&#8217;re no doubt in full-on Valentine&#8217;s Day mode. Your customers, though, are still coming down from the Thanksgiving\/Christmas\/Hannukah\/New Year&#8217;s high. Their inboxes and social media feeds have been bombarded with sales messages for the various holidays. Hit them with a hard sell now (save the occasional email offering a discount for ordering early) and you risk alienating them.<\/p>\n<p>&nbsp;<\/p>\n<p>Hold off until the end of the month and focus on these strategies for now.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_39795533_l-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2208 aligncenter\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_39795533_l-2015-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_39795533_l-2015-300x300.jpg 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_39795533_l-2015-150x150.jpg 150w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_39795533_l-2015-768x768.jpg 768w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_39795533_l-2015-1024x1024.jpg 1024w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_39795533_l-2015-600x600.jpg 600w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_39795533_l-2015-350x350.jpg 350w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_39795533_l-2015.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Line up local press.\u00a0<\/strong>Take it from a reporter: Although we&#8217;re accustomed to tight deadlines (such is a necessity with &#8220;breaking news&#8221;), we prefer having advanced notice.\u00a0We also love topical pitches. Reach out to both print and broadcast journalists, looking for those who cover &#8220;community&#8221; or &#8220;lifestyle&#8221; beats. (You should be able to find their email addresses on the company website, but Twitter can also help.)<\/p>\n<p>Some suggestions:<\/p>\n<ul>\n<li>invite them in for some behind-the-scenes footage, whether it&#8217;s capturing your team assembling red rose arrangements or tagging along with a delivery driver to see recipients&#8217; happy reactions<\/li>\n<li>share different floral styles for different personalities, either with photos and descriptions (for print) or offer to appear on air with some examples<\/li>\n<li>open up about the meaning of individual flowers, offering tips on how to create a very personal arrangement<\/li>\n<\/ul>\n<p><strong>Brainstorm daily deals.\u00a0<\/strong>Red roses practically sell themselves for Valentine&#8217;s Day. Plush products and tchotchkes need a little help. Try a 12 Days of Christmas-like approach, creating daily deals that launch February 1, to move product and engage with customers in a non repetitive way.<\/p>\n<p><strong>Channel your inner comic.\u00a0<\/strong>Don&#8217;t forget about your shop&#8217;s marquis!\u00a0People <a href=\"https:\/\/www.florist20.com\/blog\/wp-admin\/post-new.php\">respond to humor<\/a> so it pays to have a funny sign. Last month, for example, Tampa florist Bloomingdays\u00a0had me chuckling with &#8220;Flowers: Better Results Than Mistletoe.&#8221; Crowdsource your staff for potential slogans. You might even turn it into a contest to see who can come up with the funniest Valentine&#8217;s phrase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With one month to go, you&#8217;re no doubt in full-on Valentine&#8217;s Day mode. Your customers, though, are still coming down from the Thanksgiving\/Christmas\/Hannukah\/New Year&#8217;s high. Their inboxes and social media feeds have been bombarded with sales messages for the various holidays. Hit them with a hard sell now (save the occasional email offering a discount [&hellip;]<\/p>\n","protected":false},"author":1925,"featured_media":2208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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