{"id":2235,"date":"2017-01-27T10:06:12","date_gmt":"2017-01-27T15:06:12","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2235"},"modified":"2017-01-27T10:06:12","modified_gmt":"2017-01-27T15:06:12","slug":"research-study-delves-millennials-minds","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/announcements\/research-study-delves-millennials-minds","title":{"rendered":"Research Study Delves into Millennials’ Minds"},"content":{"rendered":"

Who’s ready for prom?!<\/p>\n

Just kidding — let’s focus on\u00a0one occasion at a time.<\/p>\n

Nonetheless, it’s worth taking five minutes to\u00a0bookmark a new research study\u00a0to revisit once you come down from the Valentine’s Day high.<\/p>\n

<\/p>\n

\"\"<\/a><\/p>\n

Economists expect millennials to collectively spend more than $200 billion annually<\/a> starting this year and $10 trillion in their lifetimes. In other words, it’s a demographic you shouldn’t ignore. It’s also a group unlike any of its predecessors, due to growing up in the digital age.<\/p>\n

If you’d like help tapping into the mindset of millennials (and who wouldn’t?), be sure to check out “Marketing Tactics to Increase Millennial Floral Purchases,” a just-released and\u00a0FREE (!!!)\u00a0<\/strong>resource courtesy of the Floral Marketing Research Fund.<\/p>\n

An arm of the American Floral Endowment<\/a>, the FMRF provides industry professionals with thoughtful analysis and blueprints to improve their business. It is made possible by contributions from industry leaders.<\/p>\n

 <\/p>\n

The latest report was sponsored by Asocolflores\u00a0<\/a>and spearheaded by Dr. Chengyan Yue of the University of Minnesota’s Department of Applied Economics and Department of Horticultural Science. It covers such topics as:<\/p>\n