{"id":2253,"date":"2017-02-10T11:53:59","date_gmt":"2017-02-10T16:53:59","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2253"},"modified":"2017-02-11T13:20:41","modified_gmt":"2017-02-11T18:20:41","slug":"wear-flower-hair-bobbi","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi","title":{"rendered":"Hats ON For Bobbi"},"content":{"rendered":"<p>The industry\u00a0has lost an icon.<\/p>\n<p>Barbara &#8220;Bobbi&#8221; Ann Ecker Blatchford died\u00a0Friday, February 3, leaving behind two children and legions of fans throughout the world.<\/p>\n<p>Over the weekend, social media exploded with tributes to the inimitable Bobaloo.<\/p>\n<p><!--more--><\/p>\n<figure id=\"attachment_2251\" aria-describedby=\"caption-attachment-2251\" style=\"width: 199px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2251 size-medium\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o-1-199x300.jpg\" width=\"199\" height=\"300\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o-1-199x300.jpg 199w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o-1-600x905.jpg 600w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o-1.jpg 638w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/a><figcaption id=\"caption-attachment-2251\" class=\"wp-caption-text\">Bobbi Ecker Blatchford, AAF, AIFD, PFCI 1931-2017<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Bobbi&#8217;s\u00a0illustrious career had anything but a conventional beginning. She recounted the story for me back in 2012, when I wrote an article about her induction\u00a0into the Michigan Floral Association&#8217;s Hall of Fame:<\/p>\n<p>She was 16-years old, living with her grandparents in rural Iowa after her parents died. That&#8217;s when a yellow airplane landed just yards away. The pilot, Ted Ecker, approached her with a biedermeier bouquet,\u00a0a gift for &#8220;the most glamorous woman in town.&#8221;<\/p>\n<p>&#8220;That wasn&#8217;t me, but I told him, &#8216;come back tomorrow,&#8217; because I was a lot more interesting than her!&#8221; Bobbi\u00a0said with a laugh.<\/p>\n<p>Ecker did just that, beginning a courtship that spawned one of the most talented, and beloved, designers in the floral world. She started at her husband&#8217;s family&#8217;s retail flower shop and nursery in Waverly, Iowa, and went on to launch her own company, The Flora Pros in Chicago. Over the course of 60-plus years, she became an award-winning designer, a favorite commentator and a coveted consultant for all segments of the industry, including growers, manufacturers and distributors.<\/p>\n<figure id=\"attachment_2254\" aria-describedby=\"caption-attachment-2254\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16473440_10208313469011084_344923401178944366_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2254\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16473440_10208313469011084_344923401178944366_n-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16473440_10208313469011084_344923401178944366_n-300x300.jpg 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16473440_10208313469011084_344923401178944366_n-150x150.jpg 150w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16473440_10208313469011084_344923401178944366_n-768x768.jpg 768w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16473440_10208313469011084_344923401178944366_n-600x600.jpg 600w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16473440_10208313469011084_344923401178944366_n-350x350.jpg 350w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16473440_10208313469011084_344923401178944366_n.jpg 946w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-2254\" class=\"wp-caption-text\">Bobbi with foliage from FernTrust; in 2001, she created a line of &#8220;fabulous foliage bouquets&#8221; for the Seville, Fla. company<\/figcaption><\/figure>\n<p>Many organizations recognized\u00a0Bobbi&#8217;s achievements, including the American Institute of Floral Designers, International Floral Expo and the Society of American Florists, which awarded her the Tommy Bright Award,\u00a0the top honor for floral education. In addition, United Flowers, a division of Preesman, named one its &#8220;High and Icon&#8221; roses after her. There is also a &#8220;Bobbi Cup&#8221; floral design competition held in conjunction with the Chicago Flower &amp; Garden Show.<\/p>\n<p>Still, it was her effervescent personality and uncanny ability to make\u00a0others feel special and extraordinary that so many people recall.<\/p>\n<figure id=\"attachment_2255\" aria-describedby=\"caption-attachment-2255\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16665154_10211306240507462_3300094837188010139_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2255 size-medium\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16665154_10211306240507462_3300094837188010139_o-300x200.jpg\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16665154_10211306240507462_3300094837188010139_o-300x200.jpg 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16665154_10211306240507462_3300094837188010139_o-768x512.jpg 768w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16665154_10211306240507462_3300094837188010139_o-600x400.jpg 600w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16665154_10211306240507462_3300094837188010139_o.jpg 962w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-2255\" class=\"wp-caption-text\">Bobbi with Jerome Raska, AAF, AIFD, PFCI<\/figcaption><\/figure>\n<p>Carol Bice, AAF, AIFD, met Bobbi about 30 years ago when she was playing background piano music for a floral show in Omaha, Nebraska. &#8220;I had trouble concentrating\u00a0because there was an unusual lady on stage entertaining the audience,&#8221; Bice said. &#8220;She had on a white dress and chartreuse green hose. When she came off the stage, I said&#8230;. &#8216;love the hose&#8217; ( with my sense of deviated humor). We were not introduced and I really didn&#8217;t know much about her. Two days later, there was a pair of green hose in my mailbox.&#8221; A fast friendship was formed &#8220;and lots of strange presents&#8221; and\u00a0heartfelt letters arrived over the years, as the two worked together on numerous occasions, including a program that provided flowers for parents of murdered children &#8212; a club that Bobbi unfortunately belonged to. &#8220;She experienced a lot of personal tragedy, yet somehow managed to rise above it and exude joy,&#8221; Bice said.<\/p>\n<figure id=\"attachment_2256\" aria-describedby=\"caption-attachment-2256\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16462945_10154118692561050_4247027656563843866_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2256\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16462945_10154118692561050_4247027656563843866_o-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16462945_10154118692561050_4247027656563843866_o-300x225.jpg 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16462945_10154118692561050_4247027656563843866_o-768x576.jpg 768w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16462945_10154118692561050_4247027656563843866_o-1024x768.jpg 1024w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16462945_10154118692561050_4247027656563843866_o-600x450.jpg 600w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/16462945_10154118692561050_4247027656563843866_o.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-2256\" class=\"wp-caption-text\">Bobbi with Kate Penn and Loann Burke, AIFD, PFCI<\/figcaption><\/figure>\n<p>Sandy Schroeck, AIFD, PFCI, had similar sentiments. &#8220;So sad my idol has gone to heaven. Many times in my life when I was having a hard time, a card appeared in the mail with greeting from Bobbi,&#8221; the Eden Prairie, Minnesota designer posted on Facebook. &#8220;Winning the Bobbi Cup is one of my prized possessions. I just made plans to be there this year with her! We all know now she is a bright light in the sky guiding us all.&#8221;<\/p>\n<p>\u201cIn an industry of fairly unique individuals, she was probably the most unique,&#8221; said Bill Schodowski, of BeautifullyFresh.com, adding that &#8220;Bobbi&#8221; enjoyed first name status long before Cher or Madonna came along.\u00a0When his wife had a serious operation, she received a ball in the mail from Bobbi with the message, &#8220;bounce back Maggie!&#8221;<\/p>\n<p>&#8220;It is impossible for me to say her name without a huge smile,&#8221; Schodowski said. &#8220;She was &#8216;one of a kind&#8217; and I know that she is planning one heck of a shindig in heaven.&#8221;<\/p>\n<p>There are (literally) hundreds of anecdotes like this online. I tried to read them all, but there were simply too many. For me, I will deeply miss the cute poems she wrote me every year on my birthday. It&#8217;s still humbling to believe a legend such as her would be so tuned into my work.<\/p>\n<p>As for her family, they&#8217;ve issued this request:<\/p>\n<p><em>As you prepare for the Valentines holiday, <strong>find a hat<\/strong>, <strong>decorate it<\/strong> and <strong>wear it proudly as you do your magic<\/strong> to bring people happiness through flowers. We hope it brings a little positive energy into your holiday. If mom were around she would probably say \u201cLet\u2019s do it. What a hoot.\u201d<\/em><\/p>\n<p><em>Mom got up every morning with the goal of make other people\u2019s lives better. She believed in the power of flowers to help, heal and inspire hope. As we all move forward, we hope that everyone picks up the mantle and carries on her vision of happiness through flowers.<\/em><\/p>\n<p><em>As mom would say when she would call us way too early in the morning\u2026\u2026\u2026<\/em><\/p>\n<p><em>\u201cGood things are happening!!!\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The industry\u00a0has lost an icon. Barbara &#8220;Bobbi&#8221; Ann Ecker Blatchford died\u00a0Friday, February 3, leaving behind two children and legions of fans throughout the world. Over the weekend, social media exploded with tributes to the inimitable Bobaloo.<\/p>\n","protected":false},"author":1925,"featured_media":2250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hats ON For Bobbi<\/title>\n<meta name=\"description\" content=\"The floral industry mourns legendary designer Bobbi Ecker Blatchford.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hats ON For Bobbi\" \/>\n<meta property=\"og:description\" content=\"The floral industry mourns legendary designer Bobbi Ecker Blatchford.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi\" \/>\n<meta property=\"og:site_name\" content=\"Florist 2.0 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-10T16:53:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-11T18:20:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"638\" \/>\n\t<meta property=\"og:image:height\" content=\"962\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Hendrick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:site\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Hendrick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi\"},\"author\":{\"name\":\"Katie Hendrick\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\"},\"headline\":\"Hats ON For Bobbi\",\"datePublished\":\"2017-02-10T16:53:59+00:00\",\"dateModified\":\"2017-02-11T18:20:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi\"},\"wordCount\":904,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/56820_109272759139744_6327229_o.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi\",\"name\":\"Hats ON For Bobbi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/56820_109272759139744_6327229_o.jpg\",\"datePublished\":\"2017-02-10T16:53:59+00:00\",\"dateModified\":\"2017-02-11T18:20:41+00:00\",\"description\":\"The floral industry mourns legendary designer Bobbi Ecker Blatchford.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi#primaryimage\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/56820_109272759139744_6327229_o.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/56820_109272759139744_6327229_o.jpg\",\"width\":638,\"height\":962},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/wear-flower-hair-bobbi#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hats ON For Bobbi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"name\":\"Florist 2.0 Blog\",\"description\":\"Online marketing tips and floral industry news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\",\"name\":\"Florist 2.0 Blog\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"width\":300,\"height\":111,\"caption\":\"Florist 2.0 Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\",\"name\":\"Katie Hendrick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"caption\":\"Katie Hendrick\"},\"sameAs\":[\"http:\\\/\\\/CanadianFloristMag.com\",\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"],\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/author\\\/khendrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hats ON For Bobbi","description":"The floral industry mourns legendary designer Bobbi Ecker Blatchford.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi","og_locale":"en_US","og_type":"article","og_title":"Hats ON For Bobbi","og_description":"The floral industry mourns legendary designer Bobbi Ecker Blatchford.","og_url":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi","og_site_name":"Florist 2.0 Blog","article_publisher":"https:\/\/www.facebook.com\/Florist.WebSites","article_author":"https:\/\/www.facebook.com\/Florist.WebSites","article_published_time":"2017-02-10T16:53:59+00:00","article_modified_time":"2017-02-11T18:20:41+00:00","og_image":[{"width":638,"height":962,"url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o.jpg","type":"image\/jpeg"}],"author":"Katie Hendrick","twitter_card":"summary_large_image","twitter_creator":"@Florist_20","twitter_site":"@Florist_20","twitter_misc":{"Written by":"Katie Hendrick","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi#article","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi"},"author":{"name":"Katie Hendrick","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478"},"headline":"Hats ON For Bobbi","datePublished":"2017-02-10T16:53:59+00:00","dateModified":"2017-02-11T18:20:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi"},"wordCount":904,"commentCount":1,"publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o.jpg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi","url":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi","name":"Hats ON For Bobbi","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi#primaryimage"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o.jpg","datePublished":"2017-02-10T16:53:59+00:00","dateModified":"2017-02-11T18:20:41+00:00","description":"The floral industry mourns legendary designer Bobbi Ecker Blatchford.","breadcrumb":{"@id":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi#primaryimage","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o.jpg","width":638,"height":962},{"@type":"BreadcrumbList","@id":"https:\/\/www.florist20.com\/blog\/news\/wear-flower-hair-bobbi#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.florist20.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Hats ON For Bobbi"}]},{"@type":"WebSite","@id":"https:\/\/www.florist20.com\/blog\/#website","url":"https:\/\/www.florist20.com\/blog\/","name":"Florist 2.0 Blog","description":"Online marketing tips and floral industry news","publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.florist20.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.florist20.com\/blog\/#organization","name":"Florist 2.0 Blog","url":"https:\/\/www.florist20.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","width":300,"height":111,"caption":"Florist 2.0 Blog"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"]},{"@type":"Person","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478","name":"Katie Hendrick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","caption":"Katie Hendrick"},"sameAs":["http:\/\/CanadianFloristMag.com","https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"],"url":"https:\/\/www.florist20.com\/blog\/author\/khendrick"}]}},"jetpack_featured_media_url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/56820_109272759139744_6327229_o.jpg","jetpack_shortlink":"https:\/\/wp.me\/p6CUyJ-Al","jetpack-related-posts":[{"id":2573,"url":"https:\/\/www.florist20.com\/blog\/florists\/meet-laura-daluga-the-newest-member-of-the-oasis-design-team","url_meta":{"origin":2253,"position":0},"title":"Meet Laura Daluga, the Newest Member of the Oasis Design Team","author":"Katie Hendrick","date":"June 30, 2017","format":false,"excerpt":"In May, Smithers-Oasis added fourth-generation florist Laura Daluga, AIFD, to its six-person design team, which leads educational programs throughout North America, breaking new floral trends and sharing knowledge and experience to help florists grow their businesses. Deluga is a designer at Keller & Stein in Canton, Michigan, and owner of\u2026","rel":"","context":"In &quot;Florists&quot;","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/06\/heashot2016-900x1149.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/06\/heashot2016-900x1149.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/06\/heashot2016-900x1149.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/06\/heashot2016-900x1149.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2688,"url":"https:\/\/www.florist20.com\/blog\/news\/afe-launches-flowerlovevideocontest","url_meta":{"origin":2253,"position":1},"title":"AFE Launches #FlowerLoveVideoContest","author":"Katie Hendrick","date":"October 20, 2017","format":false,"excerpt":"Do you love flowers? (Of course you do, or else you wouldn't be reading this!) The American Floral Endowment wants you to capture your passion for petals in a short video. AFE's #FlowerLoveVideoContest launched October 12 and runs through December 8. Contestants may enter a video up to 60 seconds\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-20-at-9.20.37-AM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-20-at-9.20.37-AM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-20-at-9.20.37-AM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-20-at-9.20.37-AM.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-20-at-9.20.37-AM.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2724,"url":"https:\/\/www.florist20.com\/blog\/news\/florists-mourn-gordon-fulton","url_meta":{"origin":2253,"position":2},"title":"Florists Mourn Gordon Fulton, &#8216;A Talented Designer and Loyal Friend&#8217;","author":"Katie Hendrick","date":"November 24, 2017","format":false,"excerpt":"Mere weeks before he intended to reopen his shop, Victoria\u2019s Flowers, in Didsbury, Alberta, Gordon Fulton, AIFD, CAFA, died on November 13 at age 55. When news broke of his passing, florists from far and wide expressed sorrow for a man who possessed a sharp eye for design, unbridled enthusiasm,\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"Gordon at Gateway to the Americas Cup","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/IMG_2552-Gordon-working.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/IMG_2552-Gordon-working.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/IMG_2552-Gordon-working.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/IMG_2552-Gordon-working.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/IMG_2552-Gordon-working.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/IMG_2552-Gordon-working.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":376,"url":"https:\/\/www.florist20.com\/blog\/seo\/seo-basics-small-businesses-part-10","url_meta":{"origin":2253,"position":3},"title":"SEO basics for small businesses (Part 10)","author":"JA","date":"July 27, 2011","format":false,"excerpt":"By now, I hope, all small business operators who have been following my blog have come to understand the importance of SEO. To review it in a nutshell, SEO is important if you want to compete successfully with your niche competitors and emerge as a winner in your field. The\u2026","rel":"","context":"In &quot;SEO&quot;","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3030,"url":"https:\/\/www.florist20.com\/blog\/news\/memorial-day-flowers-to-honor-heroes-during-super-bowl","url_meta":{"origin":2253,"position":4},"title":"Memorial Day Flowers to Honor Heroes During Super Bowl","author":"Katie Hendrick","date":"February 1, 2019","format":false,"excerpt":"The Super Bowl, arguably one of the biggest live television events of the year, should draw an estimated 111 million viewers on Sunday. \u00a0Seizing on an occasion that draws people together (minus, perhaps, a few thousand Saints fans this year), the Memorial Day Flowers Foundation will share photos and names\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2019\/02\/50285500_2405358096201418_4390834333301080064_o.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2019\/02\/50285500_2405358096201418_4390834333301080064_o.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2019\/02\/50285500_2405358096201418_4390834333301080064_o.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2019\/02\/50285500_2405358096201418_4390834333301080064_o.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1839,"url":"https:\/\/www.florist20.com\/blog\/florists\/1839","url_meta":{"origin":2253,"position":5},"title":"A Roomier, Rosier Space &#8212; Just In Time For Valentine&#8217;s Day","author":"Katie Hendrick","date":"January 22, 2016","format":false,"excerpt":"Georgianne Vinicombe kicked off the new year with a makeover. Around Thanksgiving, the owner of Monday Morning Flowers and Balloon Company, with locations in Princeton, New Jersey, and Yardley, Pennsylvania, decided a 6- by 12-foot cooler in her Princeton shop needed to go. \"It was in the middle of our\u2026","rel":"","context":"In &quot;Florists&quot;","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"DSC_1800","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/01\/DSC_1800-300x199.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=2253"}],"version-history":[{"count":3,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2253\/revisions"}],"predecessor-version":[{"id":2261,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2253\/revisions\/2261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/2250"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=2253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=2253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=2253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}