{"id":2447,"date":"2017-03-17T09:04:51","date_gmt":"2017-03-17T13:04:51","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2447"},"modified":"2017-03-17T09:04:51","modified_gmt":"2017-03-17T13:04:51","slug":"ftd-campaign-celebrates-women","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/news\/ftd-campaign-celebrates-women","title":{"rendered":"FTD Campaign Celebrates Inspiring Women"},"content":{"rendered":"

Throughout the month of March, FTD is urging people to recognize the influential women in their lives and show their appreciation with flowers.<\/p>\n

<\/p>\n

\"\"<\/a><\/p>\n

The company kicked off its campaign, #ILooktoHer, on March 8 (International Women’s Day). Volunteers huddled around a retro van from 8 a.m. to 4 p.m. to shower 5,000 women in downtown Chicago with surprise bouquets.\u00a0Former Chicago Bears star Izzy Idonije joined in the fun.\u00a0FTD also conducted an online sweepstakes and encouraged individuals to post personal stories on social media, tagging the women who inspire them and marking it with the hashtag #ILooktoHer.<\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

 <\/p>\n

The celebration picked up three days later\u00a0at the Philadelphia Flower Show, where FTD welcomed guests at the\u00a0the main exhibition entrance, again with free bouquets. There was a stunning\u00a0live floral wall that spelled\u00a0out #ILooktoHer, offering visitors a superb photo opportunity. Naturally, FTD reps encouraged them to post pictures on social media,\u00a0tagging women who inspire them with thankful messages using the hashtag #ILooktoHer.<\/p>\n

During the show, FTD Lead Floral Designer Andrea Ancel hosted\u00a0a Facebook Live segment. \u00a0Angel, along with guest floral designers, interior designers and artists, brought\u00a0to life the exciting floral trends for 2017.\u00a0 After each design segment, FTD gave away arrangements from the stage to lucky women in the audience. (This will continue until the flower show’s conclusion on Sunday, March 19.)<\/p>\n

\"\"<\/a><\/p>\n

“At FTD, we understand that we all have women in our lives who push us to be stronger, challenge us to be better and motivate us to be everything we are,” said FTD.com Senior Marketing Director Dan Spellman. “Last year, we\u00a0partnered with the Sun Valley Group to bring this sentiment to life during International Women\u2019s Day at the Philadelphia Flower Show.\u00a0 We decided to focus our efforts around asking everyone to use the hashtag #ILookToHer as a means to recognize the influential women in their lives.”<\/p>\n

“The reception we have received in Chicago, Philadelphia and across the country (as we highlight the hashtag throughout our Designer Studio segments on Facebook Live), has been fantastic,” Spellman added. “We will continue to use the hashtag to identify inspirational women across the country through Mother\u2019s Day.”<\/p>\n

 <\/p>\n

 <\/p>\n

The campaign isn’t just for consumers though. Through May 3, FTD florists can enter an online sweepstakes for the chance to win\u00a0two roundtrip airfare tickets. Simply upload a photo of the woman in your life who you look to for love, support, comfort, etc. at\u00a0FTDi.com\/ILooktoHer<\/a><\/strong>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Throughout the month of March, FTD is urging people to recognize the influential women in their lives and show their appreciation with flowers.<\/p>\n","protected":false},"author":1925,"featured_media":2452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Quite an alarming statistic - one that really begged for a closer look. So\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":822,"url":"https:\/\/www.florist20.com\/blog\/florists\/ftd-websites-add-drop-ship-items-unsuspecting-florists","url_meta":{"origin":2447,"position":2},"title":"FTD Websites Add Drop Ship Items To Unsuspecting Florists","author":"theRKF","date":"February 13, 2014","format":false,"excerpt":"First reported yesterday morning, florists with FTD website woke up to find several new categories of items active on their websites, just in time for those Valentine's shoppers. The kicker? The items are all FTD Drop Ship gifts! This comment was posted by one affected florist: Look what appeared on\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"FTD Drop Ship on Florist Websites","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":682,"url":"https:\/\/www.florist20.com\/blog\/seo\/ftd-follows-tfs-example-siphoning-pagerank","url_meta":{"origin":2447,"position":3},"title":"FTD Follows TF’s Example in Siphoning Pagerank","author":"theRKF","date":"September 13, 2013","format":false,"excerpt":"Florists with FTD-hosted websites should be aware of a recent change to their website templates that introduces a Pagerank-siphoning link back to an FTD-branded website. In a move reminiscent of Teleflora's poorly-executed effort to build links for the term \"florist\" off their clients' websites, FTD has introduced a link at\u2026","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"Vampire Red Dress","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/09\/Vampire-Red-Dress-644.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/09\/Vampire-Red-Dress-644.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/09\/Vampire-Red-Dress-644.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1385,"url":"https:\/\/www.florist20.com\/blog\/real-florist-blog\/news-145\/florist-news\/ftd-group-files-for-180-million-ipo","url_meta":{"origin":2447,"position":4},"title":"FTD Group files for $180 million IPO","author":"Boss","date":"December 12, 2004","format":false,"excerpt":"http:\/\/www.reuters.com\/fi...storyID=6900634 Florist FTD Group Inc, Green and Group seems to want to try and emulate the success Perry Capitol realized with FTD while under the direction of Robert L Norton. You can read it here FTD Group files for $180 mln IPO As I see it the FTD Group will\u2026","rel":"","context":"In "Florist News"","block_context":{"text":"Florist News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145\/florist-news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2590,"url":"https:\/\/www.florist20.com\/blog\/news\/ftd-announces-makeover-contest","url_meta":{"origin":2447,"position":5},"title":"FTD Announces Makeover Contest","author":"Katie Hendrick","date":"July 7, 2017","format":false,"excerpt":"Is your showroom looking a little drab? Through its sixth annual Makeover Magic Contest, FTD will award one lucky florist a shop makeover by FTD education consultant and visual merchandising expert J. Keith White, AIFD. \u00a0 \u00a0 Over the past five years, White and members of the FTD team have\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/07\/Reeds-Flowers-after.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/07\/Reeds-Flowers-after.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/07\/Reeds-Flowers-after.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/07\/Reeds-Flowers-after.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=2447"}],"version-history":[{"count":1,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2447\/revisions"}],"predecessor-version":[{"id":2454,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2447\/revisions\/2454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/2452"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=2447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=2447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=2447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}