{"id":2456,"date":"2017-03-24T10:36:43","date_gmt":"2017-03-24T14:36:43","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2456"},"modified":"2017-03-24T10:36:43","modified_gmt":"2017-03-24T14:36:43","slug":"professional-photogs-put-designs-best-light","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/professional-photogs-put-designs-best-light","title":{"rendered":"Professional Photographers Put Your Designs in the Best Light"},"content":{"rendered":"

Think about your latest batch of mail. Chances are, there was a catalogue or two in the stack.<\/p>\n

Every time I flip through a catalogue, regardless of the retailer, I suddenly find myself craving all manner of goods. Why? Because the products have been carefully staged and photographed to look devastatingly appealing and useful.<\/p>\n

Oh, the power of a professional photo shoot!<\/p>\n

<\/p>\n

\"\"<\/a>
Mandy Stransberry Photography<\/figcaption><\/figure>\n

 <\/p>\n

A photo shoot isn’t\u00a0an exclusive privilege for brands like Pottery Barn and J.Crew. Small business owners (ahem,\u00a0florists) can elevate their prestige and get customers salivating over their designs if they work\u00a0with professional photographers.<\/p>\n

Take\u00a0Madeline’s Flowers<\/a> in Edmond, Oklahoma, for instance. If you check out the shop’s Facebook or Instagram accounts, you’ll quickly discern\u00a0they’re doing something different than the bulk of florists. Part of what separates Madeline’s from the competition: good lighting, props and models.<\/p>\n

A few years ago, owners Barbara, Lenzee and Lacee Bilke decided to swap out the stock images on their website with photos of their own exclusive designs. Quickly though, they discovered their photography skills did not match their floral designs skills. “Our photos tended to have low resolution and wouldn’t upload properly,” they said. So they turned to a professional.<\/p>\n

“Finding the right photographer is a process too,” they said. “Not everyone is good at photographing flowers.”<\/p>\n

The first photographer they tried had great technical skills\u00a0“but not the creativity” they were sought\u00a0for lifestyle shoot. Now they work with Mandy Stransberry<\/a>, who presents the women with a host of ideas for venues and concepts. “We let her know what flowers we’re bringing and what we want to achieve, and leave the rest up to her,” they said. “We’ve always been pleased!”<\/p>\n

Madeline’s schedules at least eight professional shoots a year. They show off Christmas designs, Valentine’s designs, spring holidays, Mother’s Day, flower crowns, bridal bouquets and prom corsages.<\/p>\n

The shoots typically include models, so customers see people enjoying flowers and can envision incorporating them into their own lives. The models have included\u00a0friends, family members, employees or someone the photographer knows. The shop partners with local business owners who provide clothing, makeup and hair styling, and jewelry for the shoots. “We pay for the shoot if the other businesses loan their products or expertise,” the Bilkes said. “They have the rights to use the pictures.” Other businesses jump at the opportunity, as they benefit from the exposure, and every time they share the photos within their circles, they expand Madeline’s Flowers’ reach.<\/p>\n

“The return on our investment has been tremendous,” the Bilkes said, “And it has been a great networking avenue for us.”<\/p>\n

As a media professional, I’d like to point out that by having a portfolio of professional-quality images, shops like Madeline’s Flowers have a significantly higher chance of getting published. I’m constantly hunting for images to feature in industry magazines and frequently pass over florists with lovely designs because their images are subpar. Print magazines require large, high-resolution files and most don’t have big budgets to schedule many photo shoots per issue. If you pitch a magazine reporter or editor and say you have existing professional photography that they have permission to use, they will LOVE you and you might end up being a go-to source.<\/p>\n","protected":false},"excerpt":{"rendered":"

Think about your latest batch of mail. Chances are, there was a catalogue or two in the stack. Every time I flip through a catalogue, regardless of the retailer, I suddenly find myself craving all manner of goods. Why? Because the products have been carefully staged and photographed to look devastatingly appealing and useful. Oh, […]<\/p>\n","protected":false},"author":1925,"featured_media":2457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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That's the message Smithers-Oasis North America, a manufacturer of floral foam products, adhesives, decorative wire, bouquet holders, and other accessories, wants to send\u00a0floral designers. 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Parsons\u2019 designs appeared prominently on the blog, \u201cSask Ever After,\u201d an influential source for people\u00a0planning a wedding.\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-11-at-9.29.42-AM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-11-at-9.29.42-AM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-11-at-9.29.42-AM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-11-at-9.29.42-AM.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1901,"url":"https:\/\/www.florist20.com\/blog\/florists\/canada-hosts-inaugural-maple-cup","url_meta":{"origin":2456,"position":2},"title":"Canada Hosts Inaugural Maple Cup","author":"Katie Hendrick","date":"March 24, 2016","format":false,"excerpt":"Inspired by the Sylvia Cup, a live-action floral design competition hosted during the Society of American Florists' annual convention, Heather de Kok, AAF, AIFD, PFCI decided to launch a similar event in Canada. Seventeen Canadian designers squared off Friday, March 18, for The Maple Cup in Edmonton, Alberta. The contestants\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/Neville-judges.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/Neville-judges.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/Neville-judges.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/Neville-judges.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1941,"url":"https:\/\/www.florist20.com\/blog\/florists\/oklahoma-florist-markets-experiential-gift-mothers-day","url_meta":{"origin":2456,"position":3},"title":"Oklahoma Florist Markets Experiential Gift for Mother’s Day","author":"Katie Hendrick","date":"May 5, 2016","format":false,"excerpt":"Mother-daughter relationships are very important at Madeline's Flowers in Edmond, Oklahoma. After all, the shop is run by Barbara Bilke and her daughters, Lenzee and Lacee. For Mother's Day 2016, the Bilkes are promoting a floral design class for mothers to do with their young daughters. For $100, participants receive\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-05-at-10.15.15-AM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1148,"url":"https:\/\/www.florist20.com\/blog\/florists\/hitomi-gilliam-aifd-talks-european-design","url_meta":{"origin":2456,"position":4},"title":"Hitomi Gilliam, AIFD, Talks European Design","author":"Katie Hendrick","date":"August 20, 2015","format":false,"excerpt":"In this week's blog post, we caught up with Hitomi Gilliam, AIFD, of Design 358 in Vancouver, British Columbia, who recently conducted a European Master Certification program in Atlanta with partner\u00a0Tomas de Bruyne. 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