American Grown Flowers<\/a>, toured importers\u2019 and wholesalers\u2019 facilities. \u201cThe agricultural region of China is pretty small compared to the size of the country and those flowers are primarily for personal consumption,\u201d explained Meskers. \u201cThere\u2019s definitely a large demand for imported flowers.\u201d<\/p>\nMost of the businesses they visited were pretty new\u2014five-years-old or younger, he said. \u201cThe middle class in China is growing like crazy there, so there\u2019s definitely a new market of flower buyers,\u201d Meskers said.<\/p>\n
Touring the facilities, Meskers saw tons of lilies\u2014an Oregon Flowers specialty. While the demand for his product certainly exists in China, he has reservations about exporting across the Pacific.<\/p>\n
\u201cIt would be a really big hurdle to produce flowers at prices they can handle,\u201d he said. \u201cThey have a high tariff and primarily import from Ecuador, South Africa, and Canada. For our company, I think it would be hard to make ends meet selling to China.\u201d<\/p>\n
It might\u00a0work for other American companies, he said. \u201cThey like Ilex berries for the Chinese New Year, foliage, and greens. They\u2019re really interested in off-season and unique items.\u201d<\/p>\n
Although he doesn\u2019t anticipate doing business with China, Meskers still found the trip eye-opening.<\/p>\n
\u201cThe Chinese are much more advanced with technology than people in the United States,\u201d he said. \u201cThey do everything on a smartphone. Some buyers told us they don\u2019t even carry a wallet anymore. With flowers, each vendor has a QR code\u2014even the guy whose stand was just a bucket\u2014that you scan on a phone and hit \u2018pay.\u2019 And everyone uses an app called WeChat that\u2019s basically like Amazon and Facebook rolled into one.\u201d<\/p>\n
He also paid attention to their processing system. \u201cIt could use improvement,\u201d he said. \u201cOur wholesalers here keep our lilies in the cooler in a sleeve, trying to sell them before they open. In China, they do not care if they\u2019re opened or closed.\u201d<\/p>\n
Part of the reason, he hypothesized, is that customers want instant gratification. \u201cIn Holland, where my family\u2019s from, people like to buy flowers, put them in a vase in the dining room and watch them open up over the course of the week. Part of the fun is watching them change, plus you get to enjoy them longer,\u201d he said. \u201cIn China, they seem to want that open presentation immediately.\u201d<\/p>\n
His biggest take away, though, was increased appreciation for the personal freedom of being an American.<\/p>\n
\u201cWe saw cameras on every street corner,\u201d he said. \u201cThere\u2019s so much censorship, corruption and regulation in China. Our ability to think freely and make our decisions is such a wonderful privilege.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The week before Mother\u2019s Day, a handful of growers representing four flower farms on the West Coast, traveled to the other side of the globe to explore whether there\u2019s a place in the Chinese floral industry for American-grown flowers.<\/p>\n","protected":false},"author":1925,"featured_media":2537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n
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The winner, dubbed Marketer of the Year, receives $5,000, a cover story and (typically) much fanfare at the Society of American Florists' annual convention. (Thanks again, Irma!) This year, SAF announced the winner, American\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/36105689294_b0403442d2_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/36105689294_b0403442d2_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/36105689294_b0403442d2_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1631,"url":"https:\/\/www.florist20.com\/blog\/uncategorized\/1631","url_meta":{"origin":2539,"position":2},"title":"California Cut Flower Commission Seeks Rose Parade Volunteers","author":"Katie Hendrick","date":"November 20, 2015","format":false,"excerpt":"Want a New Year's experience of a lifetime? The California Cut Flower Commission wants you to serve as a farm ambassador during the annual Tournament of Roses. 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