{"id":260,"date":"2011-02-24T17:10:42","date_gmt":"2011-02-24T21:10:42","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=260"},"modified":"2014-03-21T18:14:55","modified_gmt":"2014-03-21T22:14:55","slug":"social-media-marketing-tips-florists","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/social-media\/social-media-marketing-tips-florists","title":{"rendered":"Social Media Marketing Tips for Florists"},"content":{"rendered":"<p>Marketing can make or break a business.\u00a0 This proves to be especially true for small businesses like florists.\u00a0 It is very important to keep traditional marketing as a part of a business plan, it is almost equally important to consider marketing through social media tools.\u00a0 A business may have to use some forward-thinking in order to effectively utilize social media as a marketing tool, but it will definitely pay off.\u00a0 While you may be a small business owner and do not have all kinds of time to sit on a social media website for hours marketing, you can still use these tips to successfully attract customers to your florist through social media.<!--more--><\/p>\n<ul>\n<li>Stay current and open with customers.\u00a0 If there is anything that will make your shop look bad on social media sites, it is having outdated information.\u00a0 If you have not posted any new content for over two months, customers will be out of the loop and feel like you are not doing much of anything.\u00a0 Let your customers know what is going on at the florist.\u00a0 If you are having events or participating in events, tell them.\u00a0 You never know they may just come out and support you.\u00a0 The more you stay current and keep readers posted on things, the more they will feel like there is an actual relationship.\u00a0 Always be sure to keep the lines of communication open as well.<\/li>\n<li>Communicate and interact with customers.\u00a0 This tip goes along with keeping current information and being open with customers.\u00a0 You will be surprised how fast a community will die when the conversation is one-sided or lacking.\u00a0 Do not let this happen.\u00a0 Reply to posts.\u00a0 It is as simple as that.\u00a0 The more often you check in to your profile or blog and communicate, then the more engaged you will keep your customers.<\/li>\n<li>Be yourself and no one else.\u00a0 So often people will create another personality just to perk up the business\u2019 reputation by posting wonderful things about the shop.\u00a0 If the sweet comments are not legit, then eventually someone on the outside will figure it out.\u00a0 You could end up in serious trouble, and lose your customers.\u00a0 Why risk it?<\/li>\n<li>Let your customers feel special.\u00a0 When a customer follows you on a social media site, they are saying, \u201cI really like this business, and I will go to them for all my floral needs.\u201d\u00a0 How great is that?\u00a0 Reward that loyalty through social media, and take notice that your customers are the reason you are in business.\u00a0 Run special promotions and campaigns on your social media site.\u00a0 Your customers will feel valued and appreciated that you give them special rewards for supporting your social media efforts.<\/li>\n<li>Give your customers exclusive previews.\u00a0 If you have photos from an event, show your online customers first.\u00a0 If you have new items or news, let them be in the know as soon as possible.\u00a0 This is just another way to make your customers feel special, and it will keep them engaged and coming back for more.<\/li>\n<li>Allow for customer involvement.\u00a0 Let your customers contribute to your efforts.\u00a0 They can record video testimonials for you or write testimonials for your social media.\u00a0 Encouraging customer involvement is just going to help get more business for you.\u00a0 If customers care enough to help you out, then that means new customers will appreciate all you do.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing can make or break a business.\u00a0 This proves to be especially true for small businesses like florists.\u00a0 It is very important to keep traditional marketing as a part of a business plan, it is almost equally important to consider marketing through social media tools.\u00a0 A business may have to use some forward-thinking in order 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