{"id":2642,"date":"2017-09-01T11:11:48","date_gmt":"2017-09-01T15:11:48","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2642"},"modified":"2017-09-01T11:11:48","modified_gmt":"2017-09-01T15:11:48","slug":"best-practices-charitable-sales","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/business-tips\/best-practices-charitable-sales","title":{"rendered":"Best Practices for Charitable Sales"},"content":{"rendered":"<p>Earlier this summer, Laura Daluga, AIFD, spoke about cause marketing at the Canadian Florist Business Forum. &#8220;People like to help others and they like to support businesses that do the same,&#8221; she told the crowd.<\/p>\n<p>The heart wrenching photos and stories from Texas speak to millions of people &#8212; likely including you and your customers. If you&#8217;d like to do something at your shop to benefit Harvey victims, take note of Daluga&#8217;s best practices.<\/p>\n<p><!--more--><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_40919395_m-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2643 aligncenter\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_40919395_m-2015-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_40919395_m-2015-300x200.jpg 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_40919395_m-2015-768x512.jpg 768w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_40919395_m-2015-600x400.jpg 600w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Depositphotos_40919395_m-2015.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>You could ask for donations at checkout, but that&#8217;s what scores of grocery stores, pharmacies and big brands are doing. For me, that&#8217;s a bit uncomfortable, because I feel lousy saying no, but, alas, I can&#8217;t afford to donate during every shopping trip.<\/p>\n<p>Another option would be to create a special arrangement that benefits the cause. Daluga told CFBF attendees about a design her shop (<a href=\"http:\/\/www.dofloristry.com\/\">Department of Floristry<\/a>) offered to raise money for people affected by the water crisis in Flint, Michigan. It featured blue orchids and was shaped to resemble a water droplet.<\/p>\n<p>Her guidelines for cause marketing:<\/p>\n<p>-pick a non-divisive cause that resonates with your community<\/p>\n<p>-offer something that ties into your cause<\/p>\n<p>-be transparent about how you&#8217;re contributing to your cause<\/p>\n<p><a href=\"http:\/\/www.katimacfloraldesigns.com\/\">Kati Mac Floral Design<\/a> in West Chester, Pennsylvania is following <a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-01-at-10.12.28-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2644 alignright\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-01-at-10.12.28-AM-300x180.png\" alt=\"\" width=\"300\" height=\"180\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-01-at-10.12.28-AM-300x180.png 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-01-at-10.12.28-AM-768x461.png 768w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-01-at-10.12.28-AM-600x360.png 600w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-01-at-10.12.28-AM.png 1021w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Daluga&#8217;s advice by selling yellow roses (the state flower of Texas) and donating $5 from each to charities benefitting Texans in need. On social media, the shop listed five charities and said customers could request which one they&#8217;d like to earmark their donations to.<\/p>\n<p>Is your shop doing anything special to benefit Hurricane Harvey victims? Tell us about it.<\/p>\n<p><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-01-at-10.12.28-AM.png\"><\/p>\n<p><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this summer, Laura Daluga, AIFD, spoke about cause marketing at the Canadian Florist Business Forum. &#8220;People like to help others and they like to support businesses that do the same,&#8221; she told the crowd. The heart wrenching photos and stories from Texas speak to millions of people &#8212; likely including you and your customers. [&hellip;]<\/p>\n","protected":false},"author":1925,"featured_media":2644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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