As a florist you need to reach out to potential customers through all outlets.\u00a0 You more than likely have a web site dedicated to your business.\u00a0\u00a0 Today, it is almost imperative that you do have a web site to assist new and existing customers.\u00a0 While not having a web site for your business can truly hurt you, having a web site that is useless can hurt you as well.\u00a0 If you have a site that is not current and user-unfriendly, then you are setting yourself up for online failure.\u00a0 You want your web site to benefit the florist, so use these tips to make sure you have the best homepage on your florist\u2019s web site.<\/p>\n
It is certain that the contact information should be easily found on your homepage.\u00a0 This includes your telephone number (for easy-to-place phone orders), your email contact information, and your business address (for the walk-in customer).\u00a0 If someone was to go to your site and not find all of that on the first page, you can almost guarantee they will not be placing their order through your florist.\u00a0 Also, you should have your logo on the homepage.\u00a0 This may be how some customers recognize who you are.<\/p>\n
Keep in mind that people are not going to take a whole chunk of their time to investigate what you offer.\u00a0 If you create floral arrangements for only certain events, make it known on your homepage.\u00a0 Let your customers know right out what it is that you do and offer.<\/p>\n
As a business you should keep the homepage looking neat and clean.\u00a0 Web sites that are full of loud colored and varying fonts look very unprofessional.\u00a0 Florists are artists, and if your homepage looks cluttered and messy, potential customers may get the impression that all of work is that way.<\/p>\n
Size definitely matters in regards to you homepage.\u00a0 You need to be sure that when your homepage loads on a monitor the viewer will not have to do any scrolling from left-to-right.\u00a0 Make the page wide enough for an average monitor.\u00a0 When it comes to photos you also need to be sure you are not posting photos that take way too long to load on the page and that take up the entirety of the screen.\u00a0 Impatient people will not wait for it to load and those who do wait will not be impressed by the unprofessional appearance.<\/p>\n
You will need to keep the web site up-to-date.\u00a0 If your last update is from 2007, then it looks to people like you are not doing a single thing.\u00a0 Keep the current news or updates section of your homepage current.\u00a0 You can also use your social media feeds to keep everyone up-to-date with happenings.\u00a0 If you find that you do not have the time to keep it current then ditch the section all together.\u00a0 It\u2019s better to not have a current news section than to have an outdated one.<\/p>\n","protected":false},"excerpt":{"rendered":"
As a florist you need to reach out to potential customers through all outlets.\u00a0 You more than likely have a web site dedicated to your business.\u00a0\u00a0 Today, it is almost imperative that you do have a web site to assist new and existing customers.\u00a0 While not having a web site for your business can truly […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-265","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"\n