{"id":270,"date":"2011-04-21T14:19:56","date_gmt":"2011-04-21T18:19:56","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=270"},"modified":"2011-04-21T14:23:52","modified_gmt":"2011-04-21T18:23:52","slug":"florist-directory-report-effects-panda-update","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/florist-directory-report-effects-panda-update","title":{"rendered":"Florist Directory Report – Effects of the Panda Update"},"content":{"rendered":"

From time to time we like to report on the various Internet Yellow Pages (IYP) directories and Florist-Specific Directories to determine which ones offer the most value to local florists. Our initial report was posted in 2009<\/a>, and a subsequent comparison report arrived in 2010<\/a>. More recently we ran our tests to examine the impact of the major update Google released in February targeting low quality web sites that contain duplicated or useless content, and then again this week following Google’s latest publicized tweak.<\/p>\n

As we’ve seen over the past few years, Google appears to be devaluing directories that offer little more than easily repeated business information.<\/p>\n

So, on to the results – this time arbitrarily categorized based on their track record.<\/p>\n

After experiencing a brief surge with the February update, Teleflora’s Find-a-Florist site seems to be settling back into place.<\/p>\n\n\n<\/col>\n<\/colgroup>\n\n<\/col>\n<\/colgroup>\n\n<\/col>\n<\/colgroup>\n\n\n\n
<\/td>\nAug-09<\/td>\nOct-10<\/td>\nFeb-11<\/td>\nApr-11<\/td>\nChange<\/td>\n<\/tr>\n
Find A Florist<\/td>\n597<\/td>\n606<\/td>\n1626<\/td>\n662<\/td>\n-964 <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

In the “Thud” category, Locate A Flower Shop may have already had their “last LAFS”<\/p>\n\n\n<\/col>\n<\/colgroup>\n\n<\/col>\n<\/colgroup>\n\n<\/col>\n<\/colgroup>\n\n\n\n
<\/td>\nAug-09<\/td>\nOct-10<\/td>\nFeb-11<\/td>\nApr-11<\/td>\nChange<\/td>\n<\/tr>\n
Locate A Flower Shop<\/td>\n1325<\/td>\n529<\/td>\n596<\/td>\n12<\/td>\n-584 <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

FSN and Superpages headline our list of sites in a Steady Decline.<\/p>\n\n\n<\/col>\n<\/colgroup>\n\n<\/col>\n<\/colgroup>\n\n<\/col>\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n
<\/td>\nAug-09<\/td>\nOct-10<\/td>\nFeb-11<\/td>\nApr-11<\/td>\nChange<\/td>\n<\/tr>\n
Superpages<\/td>\n634<\/td>\n134<\/td>\n177<\/td>\n67<\/td>\n-110 <\/span><\/td>\n<\/tr>\n
Flower Shop Network<\/td>\n232<\/td>\n229<\/td>\n152<\/td>\n52<\/td>\n-100 <\/span><\/td>\n<\/tr>\n
Yellow Pages<\/td>\n4<\/td>\n335<\/td>\n269<\/td>\n200<\/td>\n-69 <\/span><\/td>\n<\/tr>\n
Yahoo! Local<\/td>\n230<\/td>\n37<\/td>\n133<\/td>\n83<\/td>\n-50 <\/span><\/td>\n<\/tr>\n
Insider Pages<\/td>\n150<\/td>\n21<\/td>\n21<\/td>\n0<\/td>\n-21 <\/span><\/td>\n<\/tr>\n
Local Flower Shop<\/td>\n57<\/td>\n27<\/td>\n41<\/td>\n39<\/td>\n-2 <\/span><\/td>\n<\/tr>\n
Area Connect<\/td>\n114<\/td>\n97<\/td>\n56<\/td>\n55<\/td>\n-1 <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

For the sake of consistency, we’ve included this other sites in the report, though they continue to be Non-Factors.<\/p>\n\n\n<\/col>\n<\/colgroup>\n\n<\/col>\n<\/colgroup>\n\n<\/col>\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n
<\/td>\nAug-09<\/td>\nOct-10<\/td>\nFeb-11<\/td>\nApr-11<\/td>\nChange<\/td>\n<\/tr>\n
Magic Yellow<\/td>\n0<\/td>\n0<\/td>\n1<\/td>\n0<\/td>\n-1 <\/span><\/td>\n<\/tr>\n
iLocal Florist<\/td>\n0<\/td>\n19<\/td>\n0<\/td>\n33<\/td>\n33<\/td>\n<\/tr>\n
FloristDEX<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
Direct 2 Florist<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
BizJournals<\/td>\n19<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
Switchboard<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
Local Florist<\/td>\n0<\/td>\n5<\/td>\n2<\/td>\n4<\/td>\n2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Finally, our Rising Stars! Yelp seems to be striving to attain their former glory, while FTD is rising fast to challenge the tumbling TF directory.<\/p>\n\n\n<\/col>\n<\/colgroup>\n\n<\/col>\n<\/colgroup>\n\n<\/col>\n<\/colgroup>\n\n\n\n\n\n
<\/td>\nAug-09<\/td>\nOct-10<\/td>\nFeb-11<\/td>\nApr-11<\/td>\nChange<\/td>\n<\/tr>\n
Citysearch<\/td>\n692<\/td>\n550<\/td>\n200<\/td>\n370<\/td>\n170<\/td>\n<\/tr>\n
Yelp<\/td>\n1171<\/td>\n276<\/td>\n662<\/td>\n1150<\/td>\n488<\/td>\n<\/tr>\n
FTD Florists Online<\/td>\n170<\/td>\n49<\/td>\n0<\/td>\n580<\/td>\n580<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

From time to time we like to report on the various Internet Yellow Pages (IYP) directories and Florist-Specific Directories to determine which ones offer the most value to local florists. Our initial report was posted in 2009, and a subsequent comparison report arrived in 2010. More recently we ran our tests to examine the impact […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-270","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"\nFlorist Directory Report - 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Given the popularity of our recent report on Florist Directory Rankings (and IYP performance for florists), I thought it might be fun to see how our contenders fared in the \"new Google\" results. This\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":158,"url":"https:\/\/www.florist20.com\/blog\/seo\/top-florist-directory-rankings-2009","url_meta":{"origin":270,"position":1},"title":"Top Florist Directory Rankings 2009","author":"theRKF","date":"August 14, 2009","format":false,"excerpt":"Inspired by Andrew Shotland's recent review of the top IYP sites based on rankings across various cities (referenced in an earlier post), I decided to run my own test on a number of popular florist directories. I borrowed shamelessly from Andrew's methodology, so I'll give a quick outline of my\u2026","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":416,"url":"https:\/\/www.florist20.com\/blog\/florists\/florist-directory-report-fall-2011","url_meta":{"origin":270,"position":2},"title":"Florist Directory Report – Fall 2011","author":"theRKF","date":"October 13, 2011","format":false,"excerpt":"From time to time we like to report on the various Florist Directories and Internet Yellow Pages sites that are relevant to florists. While many of these sites (but not all!) still count as citations for your local business listings, it's becoming more and more questionable as to whether or\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":192,"url":"https:\/\/www.florist20.com\/blog\/florists\/florist-directory-report-2010","url_meta":{"origin":270,"position":3},"title":"Florist Directory Report 2010","author":"theRKF","date":"October 15, 2010","format":false,"excerpt":"Last year we published a report comparing the top Florist Directories with the top Internet Yellow Pages sites. I thought it would be fun to run the same report a year later and see how things have changed. The methodology remained the same, we just recalculated the scores based on\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":165,"url":"https:\/\/www.florist20.com\/blog\/seo\/iyp-local-florist-directory-rankings-in-smaller-markets-2009","url_meta":{"origin":270,"position":4},"title":"IYP and Local Florist Directory Rankings in Smaller Markets 2009","author":"theRKF","date":"August 14, 2009","format":false,"excerpt":"Our previous test compared how Internet Yellow Pages and Local Florist Directories compared across the Top 20 US markets. Based on some feedback we decided to run the test again on mid-market cities with populations between 100,000 and 600,000. Testing criteria was the same as used in the previous report.\u2026","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":155,"url":"https:\/\/www.florist20.com\/blog\/seo\/top-iyp-seo-rankings-2009","url_meta":{"origin":270,"position":5},"title":"Top Internet Yellow Pages Sites for Rankings","author":"theRKF","date":"August 14, 2009","format":false,"excerpt":"Andrew Shotland of Local SEO Guide recently published his research on the top ranking Internet Yellow Pages sites for local businesses. His methodology is laid out in detail within his article, so I won't repeat it here. In summary, he took the top 20 IYP Business Categories and searched the\u2026","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":0,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/270\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}