{"id":2707,"date":"2017-11-03T13:42:34","date_gmt":"2017-11-03T17:42:34","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2707"},"modified":"2017-11-08T11:41:55","modified_gmt":"2017-11-08T16:41:55","slug":"syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design","title":{"rendered":"Syndicate Sales To Produce Holly Heider Chapple’s Innovative Pillow Design"},"content":{"rendered":"

Fans of Virginia florist Holly Heider Chapple, rejoice! There\u2019s a new tool entering the market that will help you achieve her signature lush, garden-like style.<\/p>\n

<\/p>\n

Last month, Syndicate Sales announced that it would be manufacturing a product Chapple affectionately calls \u201cthe pillow.\u201d She caught up with Florist 2.0 to offer details on her new partnership.<\/p>\n

 <\/p>\n

F20: How does it work?<\/strong><\/p>\n

HHC<\/em>: The egg is wonderful for bouquets because you are able to create natural, loose, free form bouquets with less product. It keeps the stems from collapsing and stops the design from becoming a tight round ball. Because of the armature, you can lay the design down as you are working\u00a0\u2014 go to the restroom, nurse a baby, or just give your hands a break! The egg cradle can also be used to tie on heavy items like tillandsia or fruit. The structure adds support to the design.<\/p>\n

The pillow is larger than the vessel and rests on the rim of the vase. It is not necessary to use tape. Because the pillow is elevated and offers two layers of support, the design is very sound. The stems go through both layers and rest in the water. You\u2019re actually able to pick up the entire design and remove it from the container to freshen up the water and\/or change the design to a different vase. This will be a huge benefit for the person receiving the design, the florist in the retail shop who has to keep water fresh, and the event designer who loses water during transport.<\/p>\n

F20: Where did you get the idea?<\/strong><\/p>\n

HHC<\/em>: It was necessity that caused me to create this style of mechanics. I had a bride who specifically requested \u201csignature star flowers.\u201d She explained that she wanted to see each bloom, she wanted to enjoy the space between the flowers. In order to meet my bride\u2019s expectations, I created my first egg in Palm Springs in November of 2014.<\/p>\n

A few months later, at the 2015 Chapel Designers<\/a> London Conference, we needed to return the containers to the sundries merchant who had donated them. I suggested we use bigger eggs on the vases to avoid taping a grid or shoving wire into the merchant\u2019s vessels, as I knew they would go up for sale again. It was there that the students began calling the mechanic for centerpieces \u201ca pillow\u201d. (You can read the whole story here<\/a>.)<\/p>\n

 <\/p>\n

 <\/p>\n

F20: How did the partnership with Syndicate Sales come about? <\/strong><\/p>\n

HHC<\/em>: Syndicate Sales has been a friend of my studio for several years. They were sponsors\/ speakers at some of the Chapel Designers events that I host. I totally loved and respected the contacts I had at Syndicate, so I went to them for help. My husband and I traveled to Kokomo, Indiana to meet President Laura Shinall President, Director of Sales Kelvin Frye, and Director of Product Development Trent Harshman.<\/p>\n

At this point, I have made so many eggs and pillows, that I actually dread the thought of making them! However, the mechanics are so good, so worthy, and the look of the completed design is so undeniably better that I continued creating them, bloody fingers and all. To say I am relieved and thrilled that I will not have to make them anymore is an understatement. And, actually, the forms designed for me by Syndicate are far better than the homemade version. They are stronger and offer so much support \u2014 without the pain and anguish and time I was investing!<\/p>\n

F20: When can florists get their hands on the pillow?<\/strong><\/p>\n

HHC<\/em>: The product will be released in January 2018. Designers should register here<\/a>\u00a0to be the first to receive information and special offers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fans of Virginia florist Holly Heider Chapple, rejoice! There\u2019s a new tool entering the market that will help you achieve her signature lush, garden-like style.<\/p>\n","protected":false},"author":1925,"featured_media":2708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nSyndicate Sales To Produce Holly Heider Chapple's Innovative Pillow Design<\/title>\n<meta name=\"description\" content=\"Famed designer Holly Heider Chapple's pillow design will be manufactured by Syndicate Sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Syndicate Sales To Produce Holly Heider Chapple's Innovative Pillow Design\" \/>\n<meta property=\"og:description\" content=\"Famed designer Holly Heider Chapple's pillow design will be manufactured by Syndicate Sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design\" \/>\n<meta property=\"og:site_name\" content=\"Florist 2.0 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-03T17:42:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-08T16:41:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/22538740_10155921981132975_7247090763629054939_o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Hendrick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:site\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Hendrick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design\"},\"author\":{\"name\":\"Katie Hendrick\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\"},\"headline\":\"Syndicate Sales To Produce Holly Heider Chapple’s Innovative Pillow Design\",\"datePublished\":\"2017-11-03T17:42:34+00:00\",\"dateModified\":\"2017-11-08T16:41:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design\"},\"wordCount\":632,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/22538740_10155921981132975_7247090763629054939_o.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design\",\"name\":\"Syndicate Sales To Produce Holly Heider Chapple's Innovative Pillow Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/22538740_10155921981132975_7247090763629054939_o.jpg\",\"datePublished\":\"2017-11-03T17:42:34+00:00\",\"dateModified\":\"2017-11-08T16:41:55+00:00\",\"description\":\"Famed designer Holly Heider Chapple's pillow design will be manufactured by Syndicate Sales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#primaryimage\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/22538740_10155921981132975_7247090763629054939_o.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/22538740_10155921981132975_7247090763629054939_o.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Syndicate Sales To Produce Holly Heider Chapple’s Innovative Pillow Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"name\":\"Florist 2.0 Blog\",\"description\":\"Online marketing tips and floral industry news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\",\"name\":\"Florist 2.0 Blog\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"width\":300,\"height\":111,\"caption\":\"Florist 2.0 Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\",\"name\":\"Katie Hendrick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"caption\":\"Katie Hendrick\"},\"sameAs\":[\"http:\\\/\\\/CanadianFloristMag.com\",\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"],\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/author\\\/khendrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Syndicate Sales To Produce Holly Heider Chapple's Innovative Pillow Design","description":"Famed designer Holly Heider Chapple's pillow design will be manufactured by Syndicate Sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design","og_locale":"en_US","og_type":"article","og_title":"Syndicate Sales To Produce Holly Heider Chapple's Innovative Pillow Design","og_description":"Famed designer Holly Heider Chapple's pillow design will be manufactured by Syndicate Sales.","og_url":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design","og_site_name":"Florist 2.0 Blog","article_publisher":"https:\/\/www.facebook.com\/Florist.WebSites","article_author":"https:\/\/www.facebook.com\/Florist.WebSites","article_published_time":"2017-11-03T17:42:34+00:00","article_modified_time":"2017-11-08T16:41:55+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/22538740_10155921981132975_7247090763629054939_o.jpg","type":"image\/jpeg"}],"author":"Katie Hendrick","twitter_card":"summary_large_image","twitter_creator":"@Florist_20","twitter_site":"@Florist_20","twitter_misc":{"Written by":"Katie Hendrick","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#article","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design"},"author":{"name":"Katie Hendrick","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478"},"headline":"Syndicate Sales To Produce Holly Heider Chapple’s Innovative Pillow Design","datePublished":"2017-11-03T17:42:34+00:00","dateModified":"2017-11-08T16:41:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design"},"wordCount":632,"commentCount":0,"publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/22538740_10155921981132975_7247090763629054939_o.jpg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design","url":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design","name":"Syndicate Sales To Produce Holly Heider Chapple's Innovative Pillow Design","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#primaryimage"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/22538740_10155921981132975_7247090763629054939_o.jpg","datePublished":"2017-11-03T17:42:34+00:00","dateModified":"2017-11-08T16:41:55+00:00","description":"Famed designer Holly Heider Chapple's pillow design will be manufactured by Syndicate Sales.","breadcrumb":{"@id":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#primaryimage","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/22538740_10155921981132975_7247090763629054939_o.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/22538740_10155921981132975_7247090763629054939_o.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.florist20.com\/blog\/news\/syndicate-sales-produce-holly-heider-chapels-innovative-pillow-design#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.florist20.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Syndicate Sales To Produce Holly Heider Chapple’s Innovative Pillow Design"}]},{"@type":"WebSite","@id":"https:\/\/www.florist20.com\/blog\/#website","url":"https:\/\/www.florist20.com\/blog\/","name":"Florist 2.0 Blog","description":"Online marketing tips and floral industry news","publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.florist20.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.florist20.com\/blog\/#organization","name":"Florist 2.0 Blog","url":"https:\/\/www.florist20.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","width":300,"height":111,"caption":"Florist 2.0 Blog"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"]},{"@type":"Person","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478","name":"Katie Hendrick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","caption":"Katie Hendrick"},"sameAs":["http:\/\/CanadianFloristMag.com","https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"],"url":"https:\/\/www.florist20.com\/blog\/author\/khendrick"}]}},"jetpack_featured_media_url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/11\/22538740_10155921981132975_7247090763629054939_o.jpg","jetpack_shortlink":"https:\/\/wp.me\/p6CUyJ-HF","jetpack-related-posts":[{"id":1615,"url":"https:\/\/www.florist20.com\/blog\/uncategorized\/famed-floral-educator-buys-farm-for-truly-experiential-classes","url_meta":{"origin":2707,"position":0},"title":"Famed Floral Educator Buys Farm For Truly Experiential Classes","author":"Katie Hendrick","date":"November 12, 2015","format":false,"excerpt":"What could be dreamier than a stay at a bed and breakfast on a Virginia farm? What if it had a focus on floral design? Get excited: Holly Heider Chapple, a renowned event florist and floral educator, recently purchased 25 acres of farmland just down the road from her home\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.florist20.com\/blog\/uncategorized\/famed-floral-educator-buys-farm-for-truly-experiential-classes#comments"},"img":{"alt_text":"Photo by Jodi Miller","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/11\/hopefarm-jodimillerphotography_038-300x200.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2085,"url":"https:\/\/www.florist20.com\/blog\/florists\/flower-fest-coming-to-virginia-farm","url_meta":{"origin":2707,"position":1},"title":"Fabulous Flower Fest Coming Soon to Virginia","author":"Katie Hendrick","date":"October 7, 2016","format":false,"excerpt":"In less than two weeks, a farm in Northern Virginia will host a floral jubilee unlike any other event in the industry. Called Flowerstock, a riff on Woodstock (the famous 1969 music festival), it features demonstrations from 13 revered designers, merchants selling sundries such as antiques, linens and jewelry (useful\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/10\/hopefarm-jodimillerphotography_341.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/10\/hopefarm-jodimillerphotography_341.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/10\/hopefarm-jodimillerphotography_341.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/10\/hopefarm-jodimillerphotography_341.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/10\/hopefarm-jodimillerphotography_341.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/10\/hopefarm-jodimillerphotography_341.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1436,"url":"https:\/\/www.florist20.com\/blog\/real-florist-blog\/news-145\/florist-news\/illinois-state-florist-association","url_meta":{"origin":2707,"position":2},"title":"Illinois State Florist Association","author":"admin","date":"March 16, 2006","format":false,"excerpt":"Illinois State Florist Association Held Springfield Spring Conference March 10 - 12, 2006 By Holly Milburn The Finishing Touch Florist Crete, Illinois Moving from Decatur IL to Springfield IL didn\u2019t damper the enthusiasm of Illinois florists attending our Spring 2006 Conference. The Crown Plaza hotel was the sight for this\u2026","rel":"","context":"In "Florist News"","block_context":{"text":"Florist News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145\/florist-news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1444,"url":"https:\/\/www.florist20.com\/blog\/real-florist-blog\/news-145\/florist-news\/northeast-floral-expo-2006","url_meta":{"origin":2707,"position":3},"title":"Northeast Floral Expo 2006","author":"admin","date":"March 6, 2006","format":false,"excerpt":"Tidbits from the Northeast Floral Expo in Cromwell, Connecticut held this past weekend. By Erlene Rosemont Floral Portland ME As of Saturday afternoon there were just under 700 florists registered for the show, what a great turnout! Can\u2019t wait to hear the final number after the walk ins on Sunday.\u2026","rel":"","context":"In "Florist News"","block_context":{"text":"Florist News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145\/florist-news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2748,"url":"https:\/\/www.florist20.com\/blog\/announcements\/save-date-florabundance-design-days","url_meta":{"origin":2707,"position":4},"title":"Save the Date for Florabundance Design Days","author":"Katie Hendrick","date":"December 8, 2017","format":false,"excerpt":"Currently, the Thomas fire raging through Southern California has not reached Florabundance. Therefore, the wholesale company in Carpinteria intends to proceed with its sixth annual Inspiration Design Days program next month. The discounted room rate expires on Monday, so interested attendees should act quickly.","rel":"","context":"In "Announcements"","block_context":{"text":"Announcements","link":"https:\/\/www.florist20.com\/blog\/category\/announcements"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/12\/20746088_1623103791054241_1320457967579820610_o.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/12\/20746088_1623103791054241_1320457967579820610_o.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/12\/20746088_1623103791054241_1320457967579820610_o.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/12\/20746088_1623103791054241_1320457967579820610_o.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/12\/20746088_1623103791054241_1320457967579820610_o.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/12\/20746088_1623103791054241_1320457967579820610_o.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1115,"url":"https:\/\/www.florist20.com\/blog\/florists\/a-thrilling-surprise","url_meta":{"origin":2707,"position":5},"title":"A Thrilling Surprise","author":"Katie Hendrick","date":"July 16, 2015","format":false,"excerpt":"Most children embrace summer vacation as a time to be lazy. Not Claire and Bridget Geary. On Friday, June 26, the girls went to work with their mom, Jen, owner of Sterling Rose Design in Avon Lake, Ohio, to shock and awe some locals with the joy of flowers. Across\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"IMG_20150626_203441","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/07\/IMG_20150626_203441-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=2707"}],"version-history":[{"count":3,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2707\/revisions"}],"predecessor-version":[{"id":2711,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2707\/revisions\/2711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/2708"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=2707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=2707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=2707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}