recounted a man\u2019s ordeals<\/a> when patronizing a couple of big box stores.<\/p>\n\u201cIt had been a frazzling Saturday afternoon for an exasperated consumer, first locking horns with Staples, then going a few bruising rounds with General Electric,\u201d Fitzgerald wrote.<\/p>\n
Over and over again, when the man addressed sales associates with simple quandaries (Where can I find an owner\u2019s manual? I need to replace a halogen lightbulb), he received the same response:<\/p>\n
“Why don\u2019t you look it up on the Internet?”<\/p>\n
Altogether the man visited five stores (two Staples, then Office Max, True Value, and Home Depot) then had a lengthy, dead-end conversation with GE. Customer service was dead!<\/p>\n
\u201cThen he looked at his watch and was horrified to see it was almost 5 p.m.,\u201d Fitzgerald wrote. \u201cHe had yet to order flowers for a dear friend\u2019s wake in Malden the next day, which was the Sunday of a three-day weekend.\u201d<\/p>\n
Given the day\u2019s experiences, he figured there was slim to no chance he\u2019d find a florist who would help him. Reaching several answering machines, he lost hope.<\/p>\n
Then his phone rang and a lady named Effie Mihos, who owns a shop called Capelo\u2019s, asked, \u201cAre you the man who just left a message about needing flowers for tomorrow?\u201d<\/p>\n
He answered yes, and began sharing what the deceased had meant to him. Effie said she\u2019d call him right back.<\/p>\n
\u201cWe\u2019re closed, but I just called my designer. She\u2019s willing to go back and put something together, and my driver said he\u2019d be happy to make the delivery,\u201d she said. \u201cSo what can we do for you?\u201d<\/p>\n
After placing his order, the man asked Effie why she troubled herself and her staff to serve him.<\/p>\n
\u201cBecause I know how important this is,\u201d she said. \u201cIt\u2019s the last thing you can do for your friend and you have to do it now. A birthday can wait; this can\u2019t. I am sorry for your loss and happy to help.\u201d<\/p>\n
Confession: I have never worked in a flower shop over Valentine\u2019s Day (or any other time, for that matter). But I have worked through countless magazine closings\u2014the worst involving multiple days that stretched until 2:30 a.m. and started up a mere four hours later. During those high stress periods, I frequently asked myself, \u201cWhy do I endure this?\u201d But then I\u2019d come across a kind note from a reader\u2014and that would make all the difference.<\/p>\n
Here\u2019s to raising customers’ spirits, on February 14 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"
Virtually every florist knows his or her craft helps people express emotions and commemorates life\u2019s salient moments. However, it\u2019s easy to forget that fact\u2014that honor\u2014when crunch time hits and the work piles up. In the coming days, you\u2019ll no doubt feel the mounting pressure of Valentine\u2019s Day. If you feel your passion start to slip, […]<\/p>\n","protected":false},"author":1925,"featured_media":2793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9],"tags":[],"class_list":["post-2791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-florists"],"yoast_head":"\n
A Profound Purpose<\/title>\n<meta name=\"description\" content=\"A florist saves the day by going above and beyond, providing funeral flowers after hours.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Profound Purpose\" \/>\n<meta property=\"og:description\" content=\"A florist saves the day by going above and beyond, providing funeral flowers after hours.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose\" \/>\n<meta property=\"og:site_name\" content=\"Florist 2.0 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-26T14:50:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/01\/Depositphotos_125422538_m-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"999\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Hendrick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:site\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Hendrick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose\"},\"author\":{\"name\":\"Katie Hendrick\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\"},\"headline\":\"A Profound Purpose\",\"datePublished\":\"2018-01-26T14:50:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose\"},\"wordCount\":509,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Depositphotos_125422538_m-2015.jpg\",\"articleSection\":[\"Florists\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose\",\"name\":\"A Profound Purpose\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Depositphotos_125422538_m-2015.jpg\",\"datePublished\":\"2018-01-26T14:50:40+00:00\",\"description\":\"A florist saves the day by going above and beyond, providing funeral flowers after hours.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose#primaryimage\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Depositphotos_125422538_m-2015.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Depositphotos_125422538_m-2015.jpg\",\"width\":999,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/florists\\\/a-profound-purpose#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Profound Purpose\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"name\":\"Florist 2.0 Blog\",\"description\":\"Online marketing tips and floral industry news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\",\"name\":\"Florist 2.0 Blog\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"width\":300,\"height\":111,\"caption\":\"Florist 2.0 Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\",\"name\":\"Katie Hendrick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"caption\":\"Katie Hendrick\"},\"sameAs\":[\"http:\\\/\\\/CanadianFloristMag.com\",\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"],\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/author\\\/khendrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Profound Purpose","description":"A florist saves the day by going above and beyond, providing funeral flowers after hours.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose","og_locale":"en_US","og_type":"article","og_title":"A Profound Purpose","og_description":"A florist saves the day by going above and beyond, providing funeral flowers after hours.","og_url":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose","og_site_name":"Florist 2.0 Blog","article_publisher":"https:\/\/www.facebook.com\/Florist.WebSites","article_author":"https:\/\/www.facebook.com\/Florist.WebSites","article_published_time":"2018-01-26T14:50:40+00:00","og_image":[{"width":999,"height":667,"url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/01\/Depositphotos_125422538_m-2015.jpg","type":"image\/jpeg"}],"author":"Katie Hendrick","twitter_card":"summary_large_image","twitter_creator":"@Florist_20","twitter_site":"@Florist_20","twitter_misc":{"Written by":"Katie Hendrick","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose#article","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose"},"author":{"name":"Katie Hendrick","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478"},"headline":"A Profound Purpose","datePublished":"2018-01-26T14:50:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose"},"wordCount":509,"commentCount":0,"publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/01\/Depositphotos_125422538_m-2015.jpg","articleSection":["Florists"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose","url":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose","name":"A Profound Purpose","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose#primaryimage"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/01\/Depositphotos_125422538_m-2015.jpg","datePublished":"2018-01-26T14:50:40+00:00","description":"A florist saves the day by going above and beyond, providing funeral flowers after hours.","breadcrumb":{"@id":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose#primaryimage","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/01\/Depositphotos_125422538_m-2015.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/01\/Depositphotos_125422538_m-2015.jpg","width":999,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.florist20.com\/blog\/florists\/a-profound-purpose#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.florist20.com\/blog\/"},{"@type":"ListItem","position":2,"name":"A Profound Purpose"}]},{"@type":"WebSite","@id":"https:\/\/www.florist20.com\/blog\/#website","url":"https:\/\/www.florist20.com\/blog\/","name":"Florist 2.0 Blog","description":"Online marketing tips and floral industry news","publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.florist20.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.florist20.com\/blog\/#organization","name":"Florist 2.0 Blog","url":"https:\/\/www.florist20.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","width":300,"height":111,"caption":"Florist 2.0 Blog"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"]},{"@type":"Person","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478","name":"Katie Hendrick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","caption":"Katie Hendrick"},"sameAs":["http:\/\/CanadianFloristMag.com","https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"],"url":"https:\/\/www.florist20.com\/blog\/author\/khendrick"}]}},"jetpack_featured_media_url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/01\/Depositphotos_125422538_m-2015.jpg","jetpack_shortlink":"https:\/\/wp.me\/p6CUyJ-J1","jetpack-related-posts":[{"id":3003,"url":"https:\/\/www.florist20.com\/blog\/news\/nyc-designers-event-planners-learn-art-of-tropical-nouveau","url_meta":{"origin":2791,"position":0},"title":"NYC Designers, Event Planners Learn Art of \u2018Tropical Nouveau\u2019","author":"Katie Hendrick","date":"December 21, 2018","format":false,"excerpt":"On Monday, December 17, most shops throughout New York City sported a very similar aesthetic: evergreen boughs, twinkling lights, shiny baubles, snowflakes, etc. But not Maison Gerard. The high-end furniture atelier and gallery featured a decidedly tropical vibe for \u201cPassion, Petals, and Purpose,\u201d an event hosted by Designer Cut Flowers,\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/12\/DSC00779C1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/12\/DSC00779C1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/12\/DSC00779C1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/12\/DSC00779C1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/12\/DSC00779C1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":260,"url":"https:\/\/www.florist20.com\/blog\/social-media\/social-media-marketing-tips-florists","url_meta":{"origin":2791,"position":1},"title":"Social Media Marketing Tips for Florists","author":"Strider Writing Team","date":"February 24, 2011","format":false,"excerpt":"Marketing can make or break a business.\u00a0 This proves to be especially true for small businesses like florists.\u00a0 It is very important to keep traditional marketing as a part of a business plan, it is almost equally important to consider marketing through social media tools.\u00a0 A business may have to\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.florist20.com\/blog\/category\/social-media"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":905,"url":"https:\/\/www.florist20.com\/blog\/email-marketing\/promotional-email-craft-attention-grabbing-emails","url_meta":{"origin":2791,"position":2},"title":"The Promotional Email: How to Craft Attention-Grabbing Emails","author":"Rome K","date":"May 12, 2014","format":false,"excerpt":"In the previous post in the series, we talked about the philosophy and objectives of an email marketing campaign. We also touched on how nearly every email you send out should either solve a problem or meet a core desire of your audience. This helps to increase the effectiveness of\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/www.florist20.com\/blog\/category\/email-marketing"},"img":{"alt_text":"Crafting good email","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/crafting-email.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/crafting-email.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/crafting-email.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":158,"url":"https:\/\/www.florist20.com\/blog\/seo\/top-florist-directory-rankings-2009","url_meta":{"origin":2791,"position":3},"title":"Top Florist Directory Rankings 2009","author":"theRKF","date":"August 14, 2009","format":false,"excerpt":"Inspired by Andrew Shotland's recent review of the top IYP sites based on rankings across various cities (referenced in an earlier post), I decided to run my own test on a number of popular florist directories. I borrowed shamelessly from Andrew's methodology, so I'll give a quick outline of my\u2026","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":376,"url":"https:\/\/www.florist20.com\/blog\/seo\/seo-basics-small-businesses-part-10","url_meta":{"origin":2791,"position":4},"title":"SEO basics for small businesses (Part 10)","author":"JA","date":"July 27, 2011","format":false,"excerpt":"By now, I hope, all small business operators who have been following my blog have come to understand the importance of SEO. To review it in a nutshell, SEO is important if you want to compete successfully with your niche competitors and emerge as a winner in your field. The\u2026","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2202,"url":"https:\/\/www.florist20.com\/blog\/business-tips\/make-new-years-resolutions-stick","url_meta":{"origin":2791,"position":5},"title":"How to Make Your New Year’s Resolutions Stick","author":"Katie Hendrick","date":"January 6, 2017","format":false,"excerpt":"More than 90 million people made New Year's resolutions last week and statistics suggest that only 8 percent (!) will adhere to them. Whether you vowed to log more miles on the treadmill or consistently update your blog, your dreams\u00a0can become\u00a0reality if you approach them logistically. After all, a goal\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_122601820_m-2015.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_122601820_m-2015.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_122601820_m-2015.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/01\/Depositphotos_122601820_m-2015.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=2791"}],"version-history":[{"count":1,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2791\/revisions"}],"predecessor-version":[{"id":2794,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2791\/revisions\/2794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/2793"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=2791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=2791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=2791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/01\/Depositphotos_125422538_m-2015.jpg\")
<\/a><\/p>\n