{"id":2819,"date":"2018-03-02T11:01:14","date_gmt":"2018-03-02T16:01:14","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2819"},"modified":"2018-03-02T11:03:34","modified_gmt":"2018-03-02T16:03:34","slug":"2819","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/2819","title":{"rendered":"April 21-22: One Weekend, Two Great Conferences"},"content":{"rendered":"

Could you use a jolt of inspiration?<\/p>\n

Mark your calendar for April 21 and 22, when a dynamic lineup of presenters descend on St. Catharines, Ontario, mere minutes away from beautiful Niagara Falls.<\/p>\n

The weekend combines two conferences \u2014 the Canadian Florist Business Forum and the Niagara International Association of Florists\u2019 Design Show \u2014 offering florists a well rounded curriculum covering such topics as sales, marketing, visual merchandising, customer service, management, e-commerce, weddings, trends, and design techniques.<\/p>\n

<\/p>\n

\"\"<\/a><\/p>\n

The Canadian Florist Business Forum<\/a> kicks off the weekend, running from 8 a.m to 5 p.m., Saturday, April 21 at the Holiday Inn & Suites Parkway Conference Centre<\/a>.<\/p>\n

 <\/p>\n

“This year’s CFBF is shaping up to be the best one yet,\u201d said Canadian Florist Publisher Ryan Freeman. \u201cWe’re featuring some of our readers’ favourite CF contributors on stage, which gives our florists a great opportunity to interact with the people they learn from each issue. Partnering with NIAF this year means florists have a unique opportunity for top-notch design and business education in one fantastic weekend.”<\/p>\n

Here\u2019s a sneak peak of the program:<\/p>\n

Book Those Money-Maker Weddings<\/strong><\/p>\n

Jennifer Harvey, CAFA, CFD\"\"<\/a><\/strong><\/p>\n

\u00a0<\/strong>Designer and consultant Jennifer Harvey, CAFA, CFD, will help you explore the exciting new wedding market and offer tips to diversify your design portfolio. Learn how to navigate emerging trends, millennial brides\u2019 expectations, and budget constraints. Whether you\u2019re recreating the most grandiose trends on Pinterest or servicing a DIY budget bride, you can do so profitably and without sacrificing your brand. It’s time to get the biggest payout for their biggest day!<\/p>\n

Additionally, she\u2019ll discuss cultural communities and how to break into new demographics, tactics that inspire your staff and prevent burn out, and where to invest your marketing dollars and talent to get the most traction in the wedding industry.<\/p>\n

Let Harvey reinvigorate your excitement for one of the oldest and most celebrated moments of life.<\/p>\n

Conversational Commerce: Building Connections with Customers<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Michelle Brisebois<\/strong><\/p>\n

\u00a0<\/strong>Your flowers tell your customers\u2019 stories. Whether the message is \u201cI love you\u201d or \u201cThanks for being my mom,\u201d the flowers start a conversation. Independent florists are perfectly positioned to thrive in the emerging retail environment. Your brick and mortar and online retail spaces are merging, while social media connections are facilitating a deeper relationship with customers.<\/p>\n

Do the people who like you on Facebook also buy from you? Why do online shoppers abandon their carts before completing the transaction? If every home is about to have an Alexa or other virtual assistant ready to \u201csend flowers to Jane,\u201d how can you interlace your retail experience with this new technology?<\/p>\n

This presentation is about nurturing a strong connection all the way through the shopping experience, regardless of where or how your customers are connecting with you. New technology means the online shopping experience will more closely mimic the traditional in-store environment. Michelle Brisebois, a marketing consultant and regular Canadian Florist <\/em>contributor, will show how the personal touch of traditional retailing and the convenience and measurability of e-commerce, have finally realized they need each other to thrive.<\/p>\n

SMART SELLING\"\"<\/a><\/strong><\/p>\n

Tim Huckabee, AIFSE, FSC<\/strong><\/p>\n

\u00a0<\/strong>Sales and customer service expert Tim Huckabee, founder and president of FloralStrategies will break down the most pervasive bad habits and mindsets in the floral industry and offer easy solutions to reverse them. His no-nonsense presentation will tackle every aspect of operating a flower shop including management, profitable design, sale tactics, and customer relations.<\/p>\n

THE ART OF SELLING<\/strong><\/p>\n

\"\"<\/a>Neville MacKay, CAFA, PFCI<\/strong><\/p>\n

Neville MacKay, owner of My Mothers Bloomers in Halifax, Nova Scotia, Canadian Florist columnist and a Smithers-Oasis design team member, will share his secrets for designing pieces with a high perceived value and a hefty profit margin, visual merchandising to entice new customers, the art of upselling and more.<\/p>\n

 <\/p>\n

 <\/p>\n

Click here to register<\/a>.<\/p>\n

\"\"<\/a>World-renowned designer Heather de Kok, AAF, AIFD, PFCI<\/strong>, founder of Canada\u2019s Maple Leaf Cup and a Canadian Florist columnist, will headline the Niagara International Association of Florists. Her presentation, \u201cThe Circle of Life in Your Shop,\u201d will highlight the various milestones florists help customers celebrate including proms, promotions, weddings, new homes, births, retirements, funerals, and more.<\/p>\n

To register, click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Could you use a jolt of inspiration? Mark your calendar for April 21 and 22, when a dynamic lineup of presenters descend on St. Catharines, Ontario, mere minutes away from beautiful Niagara Falls. The weekend combines two conferences \u2014 the Canadian Florist Business Forum and the Niagara International Association of Florists\u2019 Design Show \u2014 offering 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One way to do that is to stand on the shoulders of giants. Several industry associations and companies have planned stellar educational programs, featuring some of the brightest minds in the biz, to give you a leg up. 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By Erlene Rosemont Floral Portland ME As of Saturday afternoon there were just under 700 florists registered for the show, what a great turnout! Can\u2019t wait to hear the final number after the walk ins on Sunday.\u2026","rel":"","context":"In "Florist News"","block_context":{"text":"Florist News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145\/florist-news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":894,"url":"https:\/\/www.florist20.com\/blog\/business-tips\/get-online-reviews-florists","url_meta":{"origin":2819,"position":2},"title":"How To Get Online Reviews for Florists","author":"theRKF","date":"April 23, 2014","format":false,"excerpt":"Here is our webinar from April 16, 2014, showing how real local florists can gain a plethora of legitimate online reviews from real customers. To recap: Reviews provide a big boost for potential customers and search engines The reviews are completely legit, from real customers Reviews are presented in a\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"ModernComment for florist online reviews","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/04\/moderncomment.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/04\/moderncomment.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/04\/moderncomment.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2834,"url":"https:\/\/www.florist20.com\/blog\/news\/michigan-floral-association-recognizes-freeman-anderson","url_meta":{"origin":2819,"position":3},"title":"Michigan Floral Association Recognizes Freeman and Anderson","author":"Katie Hendrick","date":"March 9, 2018","format":false,"excerpt":"Last weekend, the Michigan Floral Association awarded two individuals very near and dear to the Florist 2.0 community. Mark Anderson, the founder of FloristWare, received the National Service Award, which recognizes a person or company who \u201cis active and connected behind the scenes in the floral industry, works tirelessly for\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Image-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Image-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Image-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Image-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Image-1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Image-1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1442,"url":"https:\/\/www.florist20.com\/blog\/announcements\/send-easter-flowers","url_meta":{"origin":2819,"position":4},"title":"Send Easter Flowers","author":"admin","date":"April 10, 2006","format":false,"excerpt":"Celebrate Easter with family and friends, send a floral arrangement from real local florists. If you need help finding a real florist, use our directory of USA florists or our directory of Canadian florists. Happy Easter this Sunday April 16th from your friends at FlowerChat.com","rel":"","context":"In "Announcements"","block_context":{"text":"Announcements","link":"https:\/\/www.florist20.com\/blog\/category\/announcements"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1426,"url":"https:\/\/www.florist20.com\/blog\/real-florist-blog\/news-145\/florist-news\/real-florist-news-super-smiles","url_meta":{"origin":2819,"position":5},"title":"Real Florist News … Super Smiles","author":"admin","date":"January 20, 2006","format":false,"excerpt":"Real Florist News ... Super Smiles NEWS For Immediate Release: 1\/18\/06 Contact: Rob Stogdill (734) 416-1300 Office (734) 368-2874 Cell rokayfloral@sbcglobal.net Local Florists to deliver Pre Super-Bowl Smiles to Metro Detroit Detroit, Michigan - The consumer marketing committee of the Michigan Floral Association have organized a group of retail florists\u2026","rel":"","context":"In "Florist News"","block_context":{"text":"Florist News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145\/florist-news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=2819"}],"version-history":[{"count":3,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2819\/revisions"}],"predecessor-version":[{"id":2831,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2819\/revisions\/2831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/2829"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=2819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=2819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=2819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}