{"id":2894,"date":"2018-08-10T11:29:06","date_gmt":"2018-08-10T15:29:06","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2894"},"modified":"2018-08-10T11:29:06","modified_gmt":"2018-08-10T15:29:06","slug":"alexandra-farms-visit-completes-schwankes-latest-documentary","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/announcements\/alexandra-farms-visit-completes-schwankes-latest-documentary","title":{"rendered":"Alexandra Farms Visit Completes Schwanke\u2019s Latest Documentary"},"content":{"rendered":"

Desperate to get away, but a vacation doesn\u2019t currently fit in your schedule or budget? Then take a virtual trip to South America via J Schwanke, AAF, AIFD, PFCI. In the final episode of his latest documentary, \u201cThe Flowers of Colombia,\u201d the founder of uBloom.com visits garden rose grower Joey Azout, president of Alexandra Farms, and offers a behind-the-scenes look at his dreamy greenhouses, packing house, and showroom.<\/p>\n

<\/p>\n

\"\"<\/a>
photo courtesy of uBloom.com<\/figcaption><\/figure>\n

 <\/p>\n

With 20 hectares, Alexandra Farms<\/a> is the world\u2019s largest producer of garden roses.<\/p>\n

“That means we can offer our customers a better breadth of selection and better depth of quantities,\u201d Azout said.<\/p>\n

The company grows 50 different varieties and sells more than 300,000 stems a week.<\/p>\n

\"\"<\/a>
photo courtesy of uBloom.com<\/figcaption><\/figure>\n

\u201cWe just added our 50th<\/sup> variety last year,\u201d Azout said. \u201cIt took 10 years of searching for the right fit.\u201d<\/p>\n

Alexandra Farms\u2019 roses come from breeders in England, France, Germany, Holland, Denmark and Japan. In the video, Azout discusses its three distinct collections.<\/p>\n

\"\"<\/a>
photo courtesy of uBloom.com<\/figcaption><\/figure>\n

Its\u00a0David Austin <\/strong>line of English garden roses \u201cis the most well-known,\u201d Azout said. \u201cWith 14 varieties in various shades and fragrances, there\u2019s an option to fit pretty much any wedding palette or style.\u201d The Deluxe Garden<\/strong> line includes garden roses with peony, cabbage, and pompon shapes, as well as side shoots. Its newest line, Princess Japanese<\/strong>,\u00a0feature colors, shapes, and fragrances popular in Asia but not yet familiar in the western hemisphere.<\/p>\n

Although the farm\u2019s product is nothing short of spectacular, Azout told Schwanke the people are the best part of his job.<\/p>\n

\u201cWe\u2019re fortunate to have rose-loving people. Everything is done by hand \u2014 we sew by hand, we graft by hand, we harvest by hand, we bunch by hand, we grade by hand and we pack by hand. That\u2019s what makes us special,\u201d he said. \u201cAnd the people we have relationships with \u2014 they make this so worthwhile. Our product is a gift that makes everyone happy. I\u2019m so lucky that I landed in this wonderful industry.\u201d<\/p>\n

To watch the full episode, click here<\/a>.<\/p>\n

Schwanke launched \u201cThe Flowers of Colombia\u201d documentary late last fall, following Proflora, a massive trade show, held every other year in Bogot\u00e1, hosted by Asocolflores<\/a>, the association of Colombian flower growers. The series borrows the same name as the association\u2019s new national brand.<\/p>\n

Throughout the series, Schwanke highlights new varieties exhibited at Proflora, interviews breeders about what goes into producing quality flowers enjoyed around the world, discusses Colombia\u2019s culture of sustainability exemplified in its social and environmental programs, and promotes the health benefits of incorporating flowers into daily life.<\/p>\n

Schwanke, who has previously filmed documentaries about America\u2019s flower farmers (\u201cThe California Grown Experience\u201d and \u201cThe Florida Fresh Foliage and Flower Tour\u201d), is on a mission to share the stories of the growers and harvesters behind flowers from around the globe.<\/p>\n

\u201cThis is a very diverse industry with beautiful product and passionate people all over the world,\u201d Schwanke said. \u201cI believe every flower has a story and I want to find and share as many of those stories as possible.\u201d<\/p>\n

The full series is available to view for free at uBloom.com<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Desperate to get away, but a vacation doesn\u2019t currently fit in your schedule or budget? Then take a virtual trip to South America via J Schwanke, AAF, AIFD, PFCI. In the final episode of his latest documentary, \u201cThe Flowers of Colombia,\u201d the founder of uBloom.com visits garden rose grower Joey Azout, president of Alexandra Farms, […]<\/p>\n","protected":false},"author":1925,"featured_media":2896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[142],"tags":[],"class_list":["post-2894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements"],"yoast_head":"\nAlexandra Farms Visit Completes Schwanke\u2019s Latest Documentary<\/title>\n<meta name=\"description\" content=\"Desperate to get away, but a vacation doesn\u2019t currently fit in your schedule or budget? 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