{"id":2920,"date":"2018-08-30T09:43:20","date_gmt":"2018-08-30T13:43:20","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2920"},"modified":"2018-08-30T09:43:20","modified_gmt":"2018-08-30T13:43:20","slug":"missouri-startup-aims-to-add-fragrance-to-flowers","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers","title":{"rendered":"Missouri Startup Aims to Add Fragrance to Flowers"},"content":{"rendered":"

Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, gardenias, hyacinth, a whole lot of baby\u2019s breath or stock, there\u2019s no olfactory treat to be had.<\/p>\n

<\/p>\n

\"\"<\/a><\/p>\n

On a trip to the auction houses in Aalsmeer a few years ago, Randy and Rosie Weiss noticed this phenomenon.<\/p>\n

\u201cWe expected to encounter a strong floral smell,\u201d said Randy. \u201cThat didn\u2019t turn out to be the case at all. It seemed really odd. Obviously, we didn\u2019t know much about cut flowers.\u201d<\/p>\n

The Weisses had a hunch their desire for fragrance was widespread. In fact, according to market research from the American Floral Endowment, fragrance is one of consumers\u2019 biggest motivators for purchasing flowers<\/a>. The couple started to investigate the science of scent and flowers. They found that, past the breeding level, there wasn\u2019t much anyone can do to add fragrance.<\/p>\n

\u201cWe didn\u2019t see any existing technologies,\u201d said Randy, who worked as a researcher for the pharmaceutical industry before becoming a venture capitalist. \u201cBut we were convinced there was a big opportunity here. So we thought, why not develop the technology ourselves?\u201d<\/p>\n

Before launching their company, FloraScentials in March, the Weisses consulted florists and wholesalers in their hometown, St. Louis, Missouri. \u201cWe wanted to see if they would be interested in adding fragrance to non-fragrant flowers,\u201d Rosie said. (Their overwhelming response: yes!) \u201cTheir enthusiasm gave us inspiration to pursue this.\u201d<\/p>\n

\"\"<\/a>
Randy Weiss, in his laboratory<\/figcaption><\/figure>\n

This summer, they set up a laboratory where they\u2019ve begun conducting experiments with hybrid tea roses. In a nutshell, they add various ingredients to water in hopes the flowers will metabolize them and consequently produce fragrance. \u201cBasically, we want to develop a product that works in the same manner as flower food,\u201d Randy said.<\/p>\n

In addition to the Weisses, FloraScentials has an advisory board, which includes a person from the fragrance industry and an individual experienced with the international regulatory process. The couple\u2019s florist and wholesaler contacts are also lending their \u201cprofessional noses\u201d to evaluate results.<\/p>\n

Their long-term goals include developing a new product each year and hiring staff to help with research, finance, marketing and sales.<\/p>\n

\u201cThis is probably the most thing I\u2019ve done as an entrepreneur,\u201d Randy said. \u201cWe know a lot of people will appreciate being able to smell their flowers.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, gardenias, hyacinth, a whole lot of baby\u2019s breath or stock, there\u2019s no olfactory treat to be had.<\/p>\n","protected":false},"author":1925,"featured_media":2921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nMissouri Startup Aims to Add Fragrance to Flowers<\/title>\n<meta name=\"description\" content=\"Watch any consumer interact with flowers. 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But unless the bunch includes lilies, garden roses, Missouri couple, Rosie and Randy Weiss, launched FloraScentials to invent a way to add fragrance to flowers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers\" \/>\n<meta property=\"og:site_name\" content=\"Florist 2.0 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-30T13:43:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1477\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Hendrick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:site\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Hendrick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers\"},\"author\":{\"name\":\"Katie Hendrick\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\"},\"headline\":\"Missouri Startup Aims to Add Fragrance to Flowers\",\"datePublished\":\"2018-08-30T13:43:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers\"},\"wordCount\":416,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Depositphotos_22766354_l-2015.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers\",\"name\":\"Missouri Startup Aims to Add Fragrance to Flowers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Depositphotos_22766354_l-2015.jpg\",\"datePublished\":\"2018-08-30T13:43:20+00:00\",\"description\":\"Watch any consumer interact with flowers. 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SEO Myths That Won’t Die! And more :)","author":"theRKF","date":"August 31, 2018","format":false,"excerpt":"The Strider team has been helping florists with online sales since 1994. Here's a look at what we thought was interesting on the internet this week! We hope you think so too! Don't be an average florist. Get the Essential Bundle from Strider today and grow your brand! Missouri Startup\u2026","rel":"","context":"In "Newsletters"","block_context":{"text":"Newsletters","link":"https:\/\/www.florist20.com\/blog\/category\/newsletters"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2861,"url":"https:\/\/www.florist20.com\/blog\/florists\/chic-prom-flower-ideas","url_meta":{"origin":2920,"position":1},"title":"Chic Prom Flower Ideas","author":"theRKF","date":"April 13, 2018","format":false,"excerpt":"Spring means prom season, and that means you may be finding the perfect outfit for the occasion or you're helping your teen search for a prom look that will be the life of the party. Flowers have long been a part of prom as well, but several young people are\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"Young ladies with flowers at prom","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/04\/Depositphotos_33809619_m-2015.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/04\/Depositphotos_33809619_m-2015.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/04\/Depositphotos_33809619_m-2015.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/04\/Depositphotos_33809619_m-2015.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1170,"url":"https:\/\/www.florist20.com\/blog\/florists\/floristrys-future-superstars","url_meta":{"origin":2920,"position":2},"title":"Floristry’s Future Superstars","author":"Katie Hendrick","date":"September 4, 2015","format":false,"excerpt":"There's a lot of pessimism circulating about the future of floristry. The Department of Labor reported that there were 62,400 florists in 2012 and predicted that their ranks would decrease by 8 percent in 10 years. The DOL attributes this drop to consumers' shifting buying habits, foregoing formal designs for\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/mock-wedding.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/mock-wedding.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/mock-wedding.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/09\/mock-wedding.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":460,"url":"https:\/\/www.florist20.com\/blog\/business-tips\/customer-service-localism-are-trends-helping-florists","url_meta":{"origin":2920,"position":3},"title":"Customer service, localism are trends helping florists","author":"theRKF","date":"August 8, 2012","format":false,"excerpt":"It sometimes feels like computers and new information technology have reshaped alot of our world overnight -- and that's certainly true for the florist industry. Veteran florist Amy Wheeler of Palm Coast, Florida recently told the Daytona Beach News-Journal that online floral sites are now the norm for a lot\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2060,"url":"https:\/\/www.florist20.com\/blog\/florists\/tabledance-wins-big-maui","url_meta":{"origin":2920,"position":4},"title":"\u2018Tabledance\u2019 Wins Big in Maui","author":"Katie Hendrick","date":"September 22, 2016","format":false,"excerpt":"\u2018Tabledance\u2019, a pink OT hybrid lily from Green Valley Floral took top honors in the Society of American Florists\u2019 Outstanding Varieties Competition held this week in Maui, as part of the organization\u2019s annual convention. Growers around the world vie for the coveted title each year, shipping boxes of their most\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/09\/14432991_1311365152209515_316597401574464646_n.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2667,"url":"https:\/\/www.florist20.com\/blog\/news\/international-floral-distributors-release-2018-trend-report","url_meta":{"origin":2920,"position":5},"title":"International Floral Distributors Release 2018 Trend Report","author":"Katie Hendrick","date":"September 29, 2017","format":false,"excerpt":"It's one of my favorite times of year! No, I'm not jazzed for pumpkin spice lattes (home brewed French Roast for me, please) or sweater weather (we have at least two months to go here in Florida), but rather the arrival of the International Floral Distributors' 2018 Flower Trends Forecast.\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/FOlk-Art-Reinvented-Flower-Crown-FTF-2018.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/FOlk-Art-Reinvented-Flower-Crown-FTF-2018.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/FOlk-Art-Reinvented-Flower-Crown-FTF-2018.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/FOlk-Art-Reinvented-Flower-Crown-FTF-2018.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/FOlk-Art-Reinvented-Flower-Crown-FTF-2018.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/FOlk-Art-Reinvented-Flower-Crown-FTF-2018.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=2920"}],"version-history":[{"count":1,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2920\/revisions"}],"predecessor-version":[{"id":2923,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2920\/revisions\/2923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/2921"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=2920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=2920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=2920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}