{"id":2920,"date":"2018-08-30T09:43:20","date_gmt":"2018-08-30T13:43:20","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2920"},"modified":"2018-08-30T09:43:20","modified_gmt":"2018-08-30T13:43:20","slug":"missouri-startup-aims-to-add-fragrance-to-flowers","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers","title":{"rendered":"Missouri Startup Aims to Add Fragrance to Flowers"},"content":{"rendered":"<p>Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, gardenias, hyacinth, a whole lot of baby\u2019s breath or stock, there\u2019s no olfactory treat to be had.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2921 size-medium\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015-300x222.jpg\" alt=\"\" width=\"300\" height=\"222\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015-300x222.jpg 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015-1024x756.jpg 1024w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015-1140x842.jpg 1140w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015-600x443.jpg 600w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>On a trip to the auction houses in Aalsmeer a few years ago, Randy and Rosie Weiss noticed this phenomenon.<\/p>\n<p>\u201cWe expected to encounter a strong floral smell,\u201d said Randy. \u201cThat didn\u2019t turn out to be the case at all. It seemed really odd. Obviously, we didn\u2019t know much about cut flowers.\u201d<\/p>\n<p>The Weisses had a hunch their desire for fragrance was widespread. In fact, according to market research from the American Floral Endowment, <a href=\"https:\/\/www.greenhousegrower.com\/management\/consumers-want-fragrance-vibrant-colors-in-floral-purchases\/\">fragrance is one of consumers\u2019 biggest motivators for purchasing flowers<\/a>. The couple started to investigate the science of scent and flowers. They found that, past the breeding level, there wasn\u2019t much anyone can do to add fragrance.<\/p>\n<p>\u201cWe didn\u2019t see any existing technologies,\u201d said Randy, who worked as a researcher for the pharmaceutical industry before becoming a venture capitalist. \u201cBut we were convinced there was a big opportunity here. So we thought, why not develop the technology ourselves?\u201d<\/p>\n<p>Before launching their company, FloraScentials in March, the Weisses consulted florists and wholesalers in their hometown, St. Louis, Missouri. \u201cWe wanted to see if they would be interested in adding fragrance to non-fragrant flowers,\u201d Rosie said. (Their overwhelming response: yes!) \u201cTheir enthusiasm gave us inspiration to pursue this.\u201d<\/p>\n<figure id=\"attachment_2922\" aria-describedby=\"caption-attachment-2922\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Randy-Lab-7-2018.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2922 size-medium\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Randy-Lab-7-2018-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Randy-Lab-7-2018-300x225.jpg 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Randy-Lab-7-2018-1024x768.jpg 1024w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Randy-Lab-7-2018-1140x855.jpg 1140w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Randy-Lab-7-2018-600x450.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-2922\" class=\"wp-caption-text\">Randy Weiss, in his laboratory<\/figcaption><\/figure>\n<p>This summer, they set up a laboratory where they\u2019ve begun conducting experiments with hybrid tea roses. In a nutshell, they add various ingredients to water in hopes the flowers will metabolize them and consequently produce fragrance. \u201cBasically, we want to develop a product that works in the same manner as flower food,\u201d Randy said.<\/p>\n<p>In addition to the Weisses, FloraScentials has an advisory board, which includes a person from the fragrance industry and an individual experienced with the international regulatory process. The couple\u2019s florist and wholesaler contacts are also lending their \u201cprofessional noses\u201d to evaluate results.<\/p>\n<p>Their long-term goals include developing a new product each year and hiring staff to help with research, finance, marketing and sales.<\/p>\n<p>\u201cThis is probably the most thing I\u2019ve done as an entrepreneur,\u201d Randy said. \u201cWe know a lot of people will appreciate being able to smell their flowers.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, gardenias, hyacinth, a whole lot of baby\u2019s breath or stock, there\u2019s no olfactory treat to be had.<\/p>\n","protected":false},"author":1925,"featured_media":2921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[35],"tags":[],"class_list":["post-2920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Missouri Startup Aims to Add Fragrance to Flowers<\/title>\n<meta name=\"description\" content=\"Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, Missouri couple, Rosie and Randy Weiss, launched FloraScentials to invent a way to add fragrance to flowers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Missouri Startup Aims to Add Fragrance to Flowers\" \/>\n<meta property=\"og:description\" content=\"Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, Missouri couple, Rosie and Randy Weiss, launched FloraScentials to invent a way to add fragrance to flowers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers\" \/>\n<meta property=\"og:site_name\" content=\"Florist 2.0 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-30T13:43:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1477\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Hendrick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:site\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Hendrick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers\"},\"author\":{\"name\":\"Katie Hendrick\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\"},\"headline\":\"Missouri Startup Aims to Add Fragrance to Flowers\",\"datePublished\":\"2018-08-30T13:43:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers\"},\"wordCount\":416,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Depositphotos_22766354_l-2015.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers\",\"name\":\"Missouri Startup Aims to Add Fragrance to Flowers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Depositphotos_22766354_l-2015.jpg\",\"datePublished\":\"2018-08-30T13:43:20+00:00\",\"description\":\"Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, Missouri couple, Rosie and Randy Weiss, launched FloraScentials to invent a way to add fragrance to flowers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#primaryimage\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Depositphotos_22766354_l-2015.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Depositphotos_22766354_l-2015.jpg\",\"width\":2000,\"height\":1477},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/news\\\/missouri-startup-aims-to-add-fragrance-to-flowers#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Missouri Startup Aims to Add Fragrance to Flowers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"name\":\"Florist 2.0 Blog\",\"description\":\"Online marketing tips and floral industry news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\",\"name\":\"Florist 2.0 Blog\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"width\":300,\"height\":111,\"caption\":\"Florist 2.0 Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/68832f572e328ac193c8ebb19d243478\",\"name\":\"Katie Hendrick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g\",\"caption\":\"Katie Hendrick\"},\"sameAs\":[\"http:\\\/\\\/CanadianFloristMag.com\",\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"],\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/author\\\/khendrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Missouri Startup Aims to Add Fragrance to Flowers","description":"Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, Missouri couple, Rosie and Randy Weiss, launched FloraScentials to invent a way to add fragrance to flowers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers","og_locale":"en_US","og_type":"article","og_title":"Missouri Startup Aims to Add Fragrance to Flowers","og_description":"Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, Missouri couple, Rosie and Randy Weiss, launched FloraScentials to invent a way to add fragrance to flowers.","og_url":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers","og_site_name":"Florist 2.0 Blog","article_publisher":"https:\/\/www.facebook.com\/Florist.WebSites","article_author":"https:\/\/www.facebook.com\/Florist.WebSites","article_published_time":"2018-08-30T13:43:20+00:00","og_image":[{"width":2000,"height":1477,"url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015.jpg","type":"image\/jpeg"}],"author":"Katie Hendrick","twitter_card":"summary_large_image","twitter_creator":"@Florist_20","twitter_site":"@Florist_20","twitter_misc":{"Written by":"Katie Hendrick","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers#article","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers"},"author":{"name":"Katie Hendrick","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478"},"headline":"Missouri Startup Aims to Add Fragrance to Flowers","datePublished":"2018-08-30T13:43:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers"},"wordCount":416,"commentCount":2,"publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015.jpg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers","url":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers","name":"Missouri Startup Aims to Add Fragrance to Flowers","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers#primaryimage"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015.jpg","datePublished":"2018-08-30T13:43:20+00:00","description":"Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, Missouri couple, Rosie and Randy Weiss, launched FloraScentials to invent a way to add fragrance to flowers.","breadcrumb":{"@id":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers#primaryimage","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015.jpg","width":2000,"height":1477},{"@type":"BreadcrumbList","@id":"https:\/\/www.florist20.com\/blog\/news\/missouri-startup-aims-to-add-fragrance-to-flowers#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.florist20.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Missouri Startup Aims to Add Fragrance to Flowers"}]},{"@type":"WebSite","@id":"https:\/\/www.florist20.com\/blog\/#website","url":"https:\/\/www.florist20.com\/blog\/","name":"Florist 2.0 Blog","description":"Online marketing tips and floral industry news","publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.florist20.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.florist20.com\/blog\/#organization","name":"Florist 2.0 Blog","url":"https:\/\/www.florist20.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","width":300,"height":111,"caption":"Florist 2.0 Blog"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"]},{"@type":"Person","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/68832f572e328ac193c8ebb19d243478","name":"Katie Hendrick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14479e3be017ef18e1440db6139586ad785968f4cbd85947991ca1339aa5949e?s=96&r=g","caption":"Katie Hendrick"},"sameAs":["http:\/\/CanadianFloristMag.com","https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"],"url":"https:\/\/www.florist20.com\/blog\/author\/khendrick"}]}},"jetpack_featured_media_url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/08\/Depositphotos_22766354_l-2015.jpg","jetpack_shortlink":"https:\/\/wp.me\/p6CUyJ-L6","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1925"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=2920"}],"version-history":[{"count":1,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2920\/revisions"}],"predecessor-version":[{"id":2923,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/2920\/revisions\/2923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/2921"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=2920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=2920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=2920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}