{"id":2927,"date":"2018-09-14T14:23:21","date_gmt":"2018-09-14T18:23:21","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=2927"},"modified":"2018-09-14T14:23:21","modified_gmt":"2018-09-14T18:23:21","slug":"savannah-florist-launches-interior-plant-design-biz","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/savannah-florist-launches-interior-plant-design-biz","title":{"rendered":"Savannah Florist Launches Interior Plant Design Biz"},"content":{"rendered":"

Last May, Michael Skaff, AAF, AIFD, PFCI, was closing on a piece of property so he paid a visit to his attorney.<\/p>\n

The attorney\u2019s office was in a building with about 30 other business tenants. When Skaff arrived, he immediately noticed the atrium.<\/p>\n

\u201cIt looked pathetic,\u201d he said.<\/p>\n

<\/p>\n

\"\"<\/a><\/p>\n

Before leaving, Skaff asked his attorney for the building manager\u2019s name. \u201cI knew I could make it look so much better and I had to tell him,\u201d he said.<\/p>\n

In short order, that observation turned into a new business venture.<\/p>\n

Prior to moving to Savannah, Georgia a few years ago, Skaff ran a flower shop and an interior plant company in Shrewsbury, Massachusetts then a wedding and events company in Hinsdale, Illinois. In recent years, he\u2019s concentrated on freelancing.<\/p>\n

After getting the green light on his attorney\u2019s office building atrium, Skaff hit the ground running with his new business, Savannah Interior Plant Designs<\/a>.<\/p>\n

Skaff feels pretty confident with his latest adventure.<\/p>\n

\u201cFor starters, there\u2019s a genuine interest in this service,\u201d he said. \u201cPlant installations are popular because people love bringing the outdoors in. Green spaces make businesses\u2019 clients\u2014and employees\u2014feel good. They create a warm, inviting environment.\u201d<\/p>\n

Additionally, Skaff has substantial design experience, a horticulture degree from the University of Massachusetts Amherst, and several grower contacts in Florida, California, and Canada.<\/p>\n

\u201cAnd, my spouse, Paul has a financial background, which is very helpful,\u201d he added.<\/p>\n

Unlike his earlier experiences starting a business, Skaff has found advancements in technology to be hugely beneficial. \u201cIt\u2019s so much easier\u2014and cheaper\u2014to connect with people these days,\u201d he said.<\/p>\n

\u201cYears ago, you absolutely needed a marketing company\u2019s assistance to get off the ground. Now you can design and order business cards, t-shirts, and other branded materials online yourself for a fraction of the price,” he explained. “And social media has been a godsend for getting a jumpstart.\u201d<\/p>\n

Facebook ads, for instance, allow him to really target specific demographics.<\/p>\n

That said, Skaff has done a lot of face-to-face advertising, as well.<\/p>\n

\u201cI set aside one day a week to go around town, dropping off brochures and business cards and introducing myself,\u201d he said. \u201cYou can\u2019t be shy when you’re starting a business. Plus I figure I am my best advertisement.”<\/p>\n

While temperatures in Savannah still hover in the 90s, Skaff has already lined up quite a bit of work for December.<\/p>\n

\u201cMost people, when they book us to decorate their business, decide they also want us to do something for the holidays too\u2014whether that\u2019s refreshing their space with seasonal d\u00e9cor or providing floral designs for a party. They also want to do corporate gifting.\u201d<\/p>\n

Skaff said is shocked how quickly life has changed since that visit to his attorney. (\u201cWe got a puppy the same month,\u201d he said with a laugh.) But he\u2019s excited for the new opportunities.<\/p>\n

\u201cI\u2019m not sure people realize how diverse the floral industry is,\u201d he said. \u201cThere are so many paths you can take.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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