{"id":3061,"date":"2019-03-29T14:21:36","date_gmt":"2019-03-29T18:21:36","guid":{"rendered":"https:\/\/www.florist20.com\/blog\/?p=3061"},"modified":"2019-03-29T14:21:43","modified_gmt":"2019-03-29T18:21:43","slug":"stress-awareness-month-provides-easy-marketing-pitch","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/stress-awareness-month-provides-easy-marketing-pitch","title":{"rendered":"Stress Awareness Month Provides Easy Marketing Pitch"},"content":{"rendered":"\n<p>Earlier this month, federal prosecutors charged dozens of wealthy parents,\nincluding prominent figures in law, business and Hollywood, with bribing\ncollege coaches and testing administrators to help get their children admitted to\nelite colleges. <\/p>\n\n\n\n<p>The scandal introduced the wider world to some truly brazen\nexamples of corruption, such as doctoring athletic photos to pass kids off as\nchampion rowers\/sailers\/water polo players, etc., and paying a 30-something\nHarvard alumnus to take the SAT for high school students.<\/p>\n\n\n\n<p>It also underscores the hyper-competitive nature of today\u2019s\ncollege admissions process, in which many institutions boast record high\napplication volume and record low acceptance rates. <\/p>\n\n\n\n<p>Fear about grades, SAT scores and getting into the right\nschool contributes significantly to teenage stress, which the Pew Research Center reports is\non the rise. <\/p>\n\n\n\n<!--more-->\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_19998147_l-2015-1024x681.jpg\" alt=\"\" data-id=\"3056\" data-link=\"https:\/\/www.florist20.com\/blog\/?attachment_id=3056\" class=\"wp-image-3056\" srcset=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_19998147_l-2015-1024x681.jpg 1024w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_19998147_l-2015-300x200.jpg 300w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_19998147_l-2015-768x511.jpg 768w, https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_19998147_l-2015.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>But academic angst is but one reason high schoolers today grapple\nwith anxiety and depression. <\/p>\n\n\n\n<p><a href=\"https:\/\/41nbc.com\/2019\/03\/12\/stress-rises-among-students\/\">The Pew study<\/a> found that teens (29 percent) feel pressure to look good, to fit in socially (28 percent), and to excel at sports (21 percent). <\/p>\n\n\n\n<p>School guidance counselors surmise that social media exacerbates self-esteem issues, as students compare their lives to their peers\u2019 filtered \u201chighlight reels\u201d around the clock. <\/p>\n\n\n\n<p>Of course, stress is not unique to any demographic: <\/p>\n\n\n\n<p>Many millennials, who entered the workforce during a\nrecession, resulting in a significant hit to their lifelong earning potential, feel\ncrippled by student-loan debt. <\/p>\n\n\n\n<p>Gen X, aka \u201cthe Sandwich Generation,\u201d contends with the dual\nchallenges of raising children and caring for ailing parents. <\/p>\n\n\n\n<p>Health struggles and worries about financial security post retirement\nplague Baby Boomers. <\/p>\n\n\n\n<p>The potential perils of untreated stress are <a href=\"https:\/\/www.webmd.com\/balance\/stress-management\/effects-of-stress-on-your-body\">myriad<\/a>. Among them: high blood pressure, diabetes, heart problems, gastrointestinal issues, insomnia and suicide. Stress costs American businesses more than $300 billion annually. <\/p>\n\n\n\n<p>To draw attention to the epidemic, health care professionals have declared April<a href=\"http:\/\/stressawarenessmonth.com\/\"> Stress Awareness Month<\/a>. <\/p>\n\n\n\n<p>Stress Awareness Month presents a timely opportunity for you\nto promote flowers.<\/p>\n\n\n\n<p>Anecdotally, we all know flowers reduce stress and boost feelings of well-being. But there\u2019s plenty of scientific proof too. Organizations, including the <a href=\"http:\/\/www.aboutflowers.com\/stressless\">Society of American Florists<\/a>, <a href=\"https:\/\/endowment.org\/wp-content\/uploads\/2014\/03\/601lohrreport2001.pdf\">American Floral Endowment<\/a> and <a href=\"http:\/\/www.americainbloom.org\/resources\/Plants-Are-More-than-Just-Pretty.aspx\">America In Bloom<\/a>, have shared research findings supporting plants\u2019 and flowers\u2019 therapeutic properties. <\/p>\n\n\n\n<p>Over the next 4.5 weeks, take advantage of these resources and use them in your floral marketing. <\/p>\n\n\n\n<p>Note: if you are an SAF member, you can find template social\nmedia posts and promotional ideas at <a href=\"http:\/\/safnow.org\/stressless\/\">http:\/\/safnow.org\/stressless\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this month, federal prosecutors charged dozens of wealthy parents, including prominent figures in law, business and Hollywood, with bribing college coaches and testing administrators to help get their children admitted to elite colleges. The scandal introduced the wider world to some truly brazen examples of corruption, such as doctoring athletic photos to pass kids [&hellip;]<\/p>\n","protected":false},"author":1925,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3061","post","type-post","status-publish","format-standard","hentry","category-florists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stress Awareness Month Provides Easy Marketing Pitch<\/title>\n<meta name=\"description\" content=\"Earlier this month, federal prosecutors charged dozens of wealthy parents, including prominent figures in law, business and Hollywood, with bribing Stress is on the rise. 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