{"id":502,"date":"2012-08-31T17:20:04","date_gmt":"2012-08-31T21:20:04","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=502"},"modified":"2012-08-31T17:20:04","modified_gmt":"2012-08-31T21:20:04","slug":"showcasing-on-instagram","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/social-media\/showcasing-on-instagram","title":{"rendered":"Showcasing Yourself on Instagram"},"content":{"rendered":"<p><a href=\"http:\/\/instagram.com\/\" target=\"_blank\">Instagram<\/a>\u00a0is quickly becoming the place to be for top brands.\u00a0<a href=\"http:\/\/www.pcmag.com\/article2\/0,2817,2408276,00.asp\" target=\"_blank\">40% of global companies are now using Instagram.<\/a>\u00a0 That\u2019s still much lower than the 98% adoption rate of Facebook, but the number of Instagram users is steadily climbing.\u00a0 Instagram\u2019s intriguing filters could be the perfect showcase for your floral works of art.\u00a0 In fact, Instagram\u2019s visual nature makes it a natural match for\u00a0<a title=\"florists\" href=\"http:\/\/www.flowerchat.com\/links\/usa-15\/\" target=\"_blank\">florists<\/a>\u00a0trying to engage their customers and market their shops online.\u00a0 If you haven\u2019t yet joined the Instagram trend,\u00a0here are some tips\u00a0to keep your business from being left behind.<!--more--><\/p>\n<p><strong>Tell Your Story<\/strong><\/p>\n<p>It would be easy for florists to fill up their Instagram feed with pictures of beautiful flowers and arrangements.\u00a0 Brands who use Instagram effectively, however, find ways to tell their own story.\u00a0 It\u2019s like finding your voice but with pictures.\u00a0 Use pictures to give your customers a glimpse behind the scenes:\u00a0 shots of calla lilies sitting in the coolers; your staff making arrangements; a bride oohing over her bouquet.\u00a0 Let the pictures tell the stories not just of your flowers, but of the people who love them.<\/p>\n<p><strong>Engage<\/strong><\/p>\n<p>The basic rule of Instagram is the same as with all other forms of social media:\u00a0 it\u2019s about engagement, not sales.\u00a0 Follow users who follow you.\u00a0 In doing so, you can use Instagram to listen to what customers are actually saying about your service and others like it.\u00a0 Using hashtags wisely can also help you contribute to and drive the conversation.\u00a0 Don\u2019t overdo it with the hashtags\u2014you don\u2019t want to look spammy\u2014but using a few relevant hashtags will help you connect with users who have similar interests and help those users find you.\u00a0 You can also use Instagram to showcase what your customers are saying.\u00a0 If followers share pictures of your arrangements on Instagram, print the images and display them in your store or share them with your followers. As you engage your customers and drive conversation, sales will organically follow.<\/p>\n<p><strong>Hold a Contest<\/strong><\/p>\n<p>One of the best things about social media marketing is when you get your customers to do the marketing for you.\u00a0 Contests are a great way to get that momentum going.\u00a0 You might ask users to post images that define seasons or themes: #fall, #romance, #beauty.\u00a0 Perhaps you might ask customers for pictures of themselves with their favorite flower or shots of what\u2019s on their Valentine&#8217;s Day wish list.\u00a0 Many brands are finding that Instagram contests are a great way to draw followers, build engagement, and tell their brand\u2019s story.<\/p>\n<p>If top brands are flocking to Instagram, doesn\u2019t it make sense that your business should be there too?\u00a0 If you are looking for more online marketing strategies for your retail florist\u2019s shop,\u00a0<a href=\"http:\/\/www.floristseo.com\/\" target=\"_blank\">Florist SEO<\/a>\u00a0is here to help.\u00a0\u00a0<a title=\"contact us\" href=\"http:\/\/www.floristseo.com\/contact\" target=\"_blank\">Contact us<\/a>\u00a0to learn more about how we can help you improve your SEO strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram\u00a0is quickly becoming the place to be for top brands.\u00a040% of global companies are now using Instagram.\u00a0 That\u2019s still much lower than the 98% adoption rate of Facebook, but the number of Instagram users is steadily climbing.\u00a0 Instagram\u2019s intriguing filters could be the perfect showcase for your floral works of art.\u00a0 In fact, Instagram\u2019s visual [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, took it one step further: she partnered with a painting studio to\u2026","rel":"","context":"In &quot;Florists&quot;","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/03\/IMG_6355.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2504,"url":"https:\/\/www.florist20.com\/blog\/florists\/mesmerizing-floral-flat-lays","url_meta":{"origin":502,"position":5},"title":"Fabulous Floral Flat Lays","author":"Katie Hendrick","date":"April 21, 2017","format":false,"excerpt":"Got broken stems? Don't cry! You have the building blocks for a hot new trend: floral flat lays. \u00a0 Actually, flat laying's origins date back to 1987 when Andrew Kromelow, a janitor at the Frank Gehry furniture store, picked up stray items around the store and arranged them on a\u2026","rel":"","context":"In &quot;Florists&quot;","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-20-at-12.40.45-PM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-20-at-12.40.45-PM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-20-at-12.40.45-PM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-20-at-12.40.45-PM.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=502"}],"version-history":[{"count":0,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/502\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}