{"id":509,"date":"2012-09-14T09:12:51","date_gmt":"2012-09-14T13:12:51","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=509"},"modified":"2012-09-14T09:12:51","modified_gmt":"2012-09-14T13:12:51","slug":"online-marketing-for-retail-florists","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/online-marketing-for-retail-florists","title":{"rendered":"Online Marketing For Retail Florists"},"content":{"rendered":"

The upcoming holidays are some of the biggest months for florists. As a retail florist, it may seem difficult to compete with the online order gatherer giants.<\/p>\n

The biggest advantage for customers finding you online is they can save a lot of money not going through a middleman.<\/p>\n

The good news is changes to the internet are changing the way consumers buy products and now, more than ever, it may be easier than you thought to use\u00a0online marketing<\/a>\u00a0to gather some of the business that used to go through OG\u2019s.<\/p>\n

One of the best strategies to use is to optimize your local listings.<\/p>\n

Let\u2019s say a client in San Francisco wants to send flowers for Thanksgiving to his mother in Baltimore. He probably isn\u2019t going to call a local florist – he\u2019s going to go to the internet and search for florists in Baltimore.<\/p>\n

When he types in his search, does your company\u2019s name appear?<\/p>\n

A lot of people feel better doing business with companies that have received good reviews from their customers.<\/p>\n

What kind of reviews will this person find about your company?<\/p>\n

People like to know what they are buying. When someone spends $50, $75, or $100 on an arrangement, they\u2019d like to have an idea what they are buying. One florist might be offering a small arrangement for that price whereas another\u2019s could be large.<\/p>\n

Are you using your website to convey what customers are buying?<\/p>\n

Many people who send flowers like to speak with the person who will be creating their arrangement. It\u2019s reassuring to know that a real person who cares about their work is putting together their order.<\/p>\n

Is it easy for him to find your contact information?<\/p>\n

Many customers buy flowers as a ritual<\/p>\n

\u201cIt\u2019s mom\u2019s birthday, let\u2019s send her some flowers\u201d<\/p>\n

\u201cIt\u2019s our anniversary, better send my wife some flowers\u201d<\/p><\/blockquote>\n

And, a lot of the time, they don’t keep a record of who they ordered from the previous year, so the next year, they will call a different florist.<\/p>\n

Are you capturing this data and a way to reconnect with clients who do this?<\/p>\n

These are a few of the things a local florist can do to capture more business from out-of-town buyers.<\/p>\n

For more useful tips on marketing your florist shop, or to discuss your particular situation, please\u00a0contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The upcoming holidays are some of the biggest months for florists. As a retail florist, it may seem difficult to compete with the online order gatherer giants. The biggest advantage for customers finding you online is they can save a lot of money not going through a middleman. The good news is changes to the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-509","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"\nOnline Marketing For Retail Florists<\/title>\n<meta name=\"description\" content=\"The upcoming holidays are some of the biggest months for florists. 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So\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2819,"url":"https:\/\/www.florist20.com\/blog\/florists\/2819","url_meta":{"origin":509,"position":3},"title":"April 21-22: One Weekend, Two Great Conferences","author":"Katie Hendrick","date":"March 2, 2018","format":false,"excerpt":"Could you use a jolt of inspiration? Mark your calendar for April 21 and 22, when a dynamic lineup of presenters descend on St. Catharines, Ontario, mere minutes away from beautiful Niagara Falls. 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