{"id":528,"date":"2012-10-12T06:56:38","date_gmt":"2012-10-12T10:56:38","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=528"},"modified":"2012-10-12T16:57:45","modified_gmt":"2012-10-12T20:57:45","slug":"planning-your-online-marketing-for-the-upcoming-holidays","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/planning-your-online-marketing-for-the-upcoming-holidays","title":{"rendered":"Planning Your Online Marketing For The Upcoming Holidays"},"content":{"rendered":"

As the holidays rapidly approach, a strategically designed\u00a0online marketing<\/a>\u00a0campaign can maximize the upcoming holiday season.<\/p>\n

Here are a few tips to help you get the most out of your holiday campaigns:<\/p>\n

Identify the holidays you will target<\/strong><\/p>\n

The first step is to identify which holidays you are going to target.<\/p>\n

Are you going to target…\u00a0<\/p>\n

… all of them?<\/p>\n

… Some of them?<\/p>\n

… None of them?<\/p>\n

Some important dates are:<\/p>\n

Halloween<\/strong>\u00a0– Wednesday, October 31st<\/sup><\/p>\n

Thanksgiving<\/strong>\u00a0– Thursday, November 22nd<\/sup><\/p>\n

Hanukkah<\/strong>\u00a0– starts Saturday, December 8th<\/sup><\/p>\n

Christmas<\/strong>\u00a0– Tuesday, December 25th<\/sup><\/p>\n

And, throughout December, many schools will have holiday balls.<\/p>\n

The more completely you create your plans, the better your results will be.<\/p>\n

With date-driven promotions, there is a limited window of opportunity. If you are doing PPC (pay-per-click) advertising, it\u2019s important to make sure you allow enough time for your ads to be approved by Google.<\/p>\n

Coordinate Your Campaigns Across Different Media<\/strong><\/p>\n

If you are using multiple platforms for your promotions, have consistency throughout.<\/p>\n

It\u2019s confusing to your reader to see one promotion somewhere and then come to your website and see a completely different promotion.<\/p>\n

If you are offering a special promotion on your Facebook site, or in an Adword, make it easy for someone coming from one of these sources to find the promotion on your site.<\/p>\n

Often, a person visiting your website won\u2019t remember the promotion code listed on the site where they saw it, and making them go back to find it is an invitation for them to leave your site and possibly visit another one.<\/p>\n

Test your campaigns and adjust<\/strong><\/p>\n

No matter how well you like a promotion, what ready matters is how well it is received by your audience.<\/p>\n

By continually monitoring your promotions and making adjustments as necessary, you can maximize the results of your holiday marketing efforts.<\/p>\n

For more useful tips regarding online marketing for your retail floral business or to discuss your needs, please\u00a0contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the holidays rapidly approach, a strategically designed\u00a0online marketing\u00a0campaign can maximize the upcoming holiday season. Here are a few tips to help you get the most out of your holiday campaigns: Identify the holidays you will target The first step is to identify which holidays you are going to target. Are you going to target…\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-528","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"\nPlanning Your Online Marketing For The Upcoming Holidays<\/title>\n<meta name=\"description\" content=\"As the holidays rapidly approach, a strategically designed\u00a0online marketing\u00a0campaign can maximize the upcoming holiday season. 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That\u2019s what Christine Vasconcelo, FSMD, thinks when an upcoming flick dovetails nicely with holidays that call for flowers. The owner of Bloomingdays in Tampa, Florida is running a promotion that includes free movie tickets to \u201cMother\u2019s Day,\u201d the Gary Marshall film starring Jennifer Aniston, Kate Hudson, Julia\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/13073208_10209449934143794_2137095861_o.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/13073208_10209449934143794_2137095861_o.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/13073208_10209449934143794_2137095861_o.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/13073208_10209449934143794_2137095861_o.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/13073208_10209449934143794_2137095861_o.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/04\/13073208_10209449934143794_2137095861_o.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1020,"url":"https:\/\/www.florist20.com\/blog\/conversion-optimization\/5-holiday-merchandising-tips-ecommerce-websites","url_meta":{"origin":528,"position":1},"title":"5 Holiday Merchandising Tips for Ecommerce Websites","author":"Jenna","date":"October 27, 2014","format":false,"excerpt":"With the holidays fast approaching, business owners everywhere are getting their sites ready for the holiday shopping season. 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