{"id":534,"date":"2012-10-25T09:40:04","date_gmt":"2012-10-25T13:40:04","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=534"},"modified":"2012-10-26T09:48:02","modified_gmt":"2012-10-26T13:48:02","slug":"online-marketing-advantages-with-guest-blogging","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/online-marketing-advantages-with-guest-blogging","title":{"rendered":"Online Marketing Advantages with Guest Blogging"},"content":{"rendered":"<p>Guest blogging is unfortunately an untapped market for many businesses.\u00a0 Choosing to write articles and posts on one\u2019s own site, the business loses out on a potentially wider audience and further benefits that are available.\u00a0 It doesn&#8217;t have to be that way.<\/p>\n<p>As it relates to\u00a0<a title=\"online marketing\" href=\"http:\/\/www.floristseo.com\/\" target=\"_blank\">online marketing<\/a>, guest blogging can actually become a valuable resource for any type of business:<!--more--><\/p>\n<ul>\n<li>Authority: Helpful posts on another site can help establish the authority of the writer.\u00a0 In business, trust and open ears certainly go a long way.<\/li>\n<li>Audience: The \u201cguest\u201d in guest blogging is quite revealing \u2013 by merely posting something on a site that extends your reach, you can instantly drive traffic to your business<\/li>\n<li>SEO and Links: As a guest author you can include links back to your site &#8211; either in the Bio section of the post (most common), but sometimes also in the article body. All links have some SEO value, and link text diversity is important, so don&#8217;t worry if you aren&#8217;t always able to post exactly the anchor text you want to rank for. Brand links are important, too!.\u00a0 Search engines like to see links to your site, especially when they originate from authoritative sites (popular blogs that aren&#8217;t spammy).<\/li>\n<li>Relationships: Providing great blog content is nice for a business.\u00a0 Perhaps the guest blogging relationship can reciprocate, where you can provide your readers with a different take on a matter \u2013 a specialist voice.\u00a0 That could open the gates to further guest positing opportunities, and the relationship could lead to other benefits, such as the blog sharing your content.<\/li>\n<li>Social Media: Does the blog have an active social media following?\u00a0 This could increase your exposure, with being featured on the site.<\/li>\n<li>Content For Your Site: Guest blogging goes both ways &#8211; you can attract new content and help to fill up that editorial voice (and bring their audience to your blog!) by accepting guest posts.<\/li>\n<\/ul>\n<p>There are several advantages to guest blogging that are inseparable to link building, SEO, social media, and others.\u00a0 If you\u2019re interested in learning more, please\u00a0<a title=\"contact us\" href=\"http:\/\/www.floristseo.com\/contact\" target=\"_blank\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest blogging is unfortunately an untapped market for many businesses.\u00a0 Choosing to write articles and posts on one\u2019s own site, the business loses out on a potentially wider audience and further benefits that are available.\u00a0 It doesn&#8217;t have to be that way. As it relates to\u00a0online marketing, guest blogging can actually become a valuable resource [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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